Bharati Airtel Limited's competitive analysis examines the company's position in the Indian telecommunications market. Airtel holds a 28.35% market share, making it the second largest operator behind Reliance Jio which has 32.99%. Airtel's strengths include an established brand trust from long-term service, effective marketing, and early market entry. However, it faces tight competition from Jio and has been slow to launch new services. The analysis recommends Airtel focus campaigns on attracting customers, tailor data plans to customer needs, and release new services before competitors.

1. Bharati Airtel Limited’s
Competitive Analysis
Submitted By:
Aravind P Nair
S2 MBA
MACFAST

2. Bharati Airtel Limited
• Bharti Airtel is an Indian multinational telecommunications
services company based in New Delhi.
• It holds a dominant position in the telecom industry worldwide.
• It is holding a market share of 28.35% compared to the largest
operator Reliance Jio which holds a market share of 32.99% as of
data obtained in February 2022.
• It also offers services such as fixed-line services, high-speed
broadband, DTH and enterprise services such as long-distance
services to carriers.

3. Prime Competitors
• Reliance Jio
• Vodafone Idea
• BSNL

4. STRENGTH AND WEAKNESS
STRENGTH
 It has established trust among the consumers since its long term
provision of services and it’s effective marketing strategies.
It has a competitive advantage mainly because of it’s rich brand
heritage and it’s early entry into telecom market.
It has strong advertising with innovative ideas.
WEAKNESS
Tight competition from Reliance Jio.
Slow to launch new services.
Poor financial planning.

5. Product Development Ideas
It is better to give more focus on different campaigns which helps
to attract the targeted customers.
Should give specific data plans according to the targeted
customer’s need.
It is better to launch new services before the competitors does.

6. Conclusion
Airtel was named India’s second most valuable brand in the first
ever Brandz ranking by WPP plc in 2014.
Airtel is having tough competition from Reliance Jio.
Airtel has to launch new services.
Airtel has to come with attractive offers which will attract the
targeted customers.

7. THANK YOU