BFM is a 24-hour Malaysian radio station focused on business, finance, and entrepreneurship. It targets working professionals, executives, business owners, and investors. Its most popular programs provide commentary on markets, business interviews, and financial analysis. BFM also offers non-mainstream music and daily podcasts that receive around 7,000 downloads per week. The station has over 45,000 Facebook followers that it engages through tweets, contests and interviews with its on-air personalities.

4. BFM Listeners = 567 By Age Group

5. BFM Listeners = 567 By Personal Income 46%

6. 45% BFM Listeners = 567 By Household Income

7. BFM Listeners = 567

10. Enterprise: (10am – 2pm) 10am Open for Business - This segment highlights SMEs in Malaysia; the challenges and achievements and what it takes to do business in the country. It also aims to encourage the entrepreneurial spirit in Malaysia be it in tried and tested businesses or new industries. 11am Raise Your Game - What does it take to gain a competitive edge? What's the missing ingredient? This segment looks at new and better ways for businesses to compete in the local and global arena, with a focus on individual improvement. 12pm Tech Talk - This segment addresses technology and industry challenges facing enterprises, SMEs to individuals. It also highlights new tools to help businesses operate more efficiently and effectively. 1pm Resource Centre - Toolkit is an accessible resource for business owners and budding entrepreneurs on issues that are at the heart of any enterprise. How can your marketing campaign stand out from your competitors? What constitutes intellectual property? How do you practice continuous improvement? How do you find and keep the best talent? This segment serves to educate businesses on the gamut of issues from Human Resources, Marketing, Customer Service to Legal.

12. BFM Facebook Group Despite BFM's Group on Facebook being launched on 11 th January 2009, the group members keep growing!

13. 45,679 34,895 11,421 2,330 1,063 993 784 1,578

14. 10,425 7,278 2,575 1,413 276 203