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Beyond the Smart City:
Democratizing Innovation
while Putting Citizens First
Andrey Belozerov
Strategy and Innovations Advisor
to CIO at the IT Department of Moscow
Personalized content
targeted by age, location,
occupation etc
Decisions based on feedback
from relevant group of citizens
Citizen-centric city
Automated delivery of public
services before the citizens
are even aware of them
02 Citizen engagement and efficient communication
15mln
various
communication
messages per month
emails
per month
сitywide
communications
20 %
targeted
communications
80 %
03 Personalized communications
100
> 500 K
audience
up to 20 %
engagement rate
< 90K
audience
up to 70 %
engagement rate
vs
04 Engagement rate
Top in-demand topics:
48%
45%
40%
39%
34%
Utilities and housing
Public services
Transport
Education
City facilities
05 Average engagement rates
CAR OWNERS
PARENTS OF SCHOOLCHILDREN
PENSIONERS
06 Most engaged group of citizen
1
2 3
Pensioners
are surprisingly
active, though
it takes them
more time to react
Active citizen
platform –
city-wide app
for e-votings
All decisions
should be
implemented
by government
07 Сitizen engagement platform
Targeting of e-voting
citywide votings
13 %
targeted votings
87 %
1 632
votings held
City-wide
08 Engaging local communities
County-wide District-wide
> 1 mln
people
10 %
engagement
> 100 K
people
20 %
engagement
< 100 K
people
30 %
engagement
$
$
Profession Geo-targeting Social groups
«Best ideas to improve
my clinic» — targeted
to medical staff
«How will my district
be redeveloped» — targeted
to the citizens of East district»
«Best pediatrician and visiting nurse
of Moscow» — targeted to parents
of children born between 1998 and 2008
!
27 275
people were asked
17 645
people responded
65 %
engagement
!
2 053
people were asked
1 573
people responded
76 %
engagement
!
99 857
people were asked
45 547
people responded
45 %
engagement
09 Active citizen platform: smart targeting
Always there for you!
www.twitter.com/emoskvasmartcity@mos.ru www.dit.mos.ru www.facebook.com/SmartMoscow

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Beyond the Smart City. Smart City Moscow

  • 1. Beyond the Smart City: Democratizing Innovation while Putting Citizens First Andrey Belozerov Strategy and Innovations Advisor to CIO at the IT Department of Moscow
  • 2. Personalized content targeted by age, location, occupation etc Decisions based on feedback from relevant group of citizens Citizen-centric city Automated delivery of public services before the citizens are even aware of them 02 Citizen engagement and efficient communication
  • 3. 15mln various communication messages per month emails per month сitywide communications 20 % targeted communications 80 % 03 Personalized communications 100
  • 4. > 500 K audience up to 20 % engagement rate < 90K audience up to 70 % engagement rate vs 04 Engagement rate
  • 5. Top in-demand topics: 48% 45% 40% 39% 34% Utilities and housing Public services Transport Education City facilities 05 Average engagement rates
  • 6. CAR OWNERS PARENTS OF SCHOOLCHILDREN PENSIONERS 06 Most engaged group of citizen 1 2 3 Pensioners are surprisingly active, though it takes them more time to react
  • 7. Active citizen platform – city-wide app for e-votings All decisions should be implemented by government 07 Сitizen engagement platform Targeting of e-voting citywide votings 13 % targeted votings 87 % 1 632 votings held
  • 8. City-wide 08 Engaging local communities County-wide District-wide > 1 mln people 10 % engagement > 100 K people 20 % engagement < 100 K people 30 % engagement $ $
  • 9. Profession Geo-targeting Social groups «Best ideas to improve my clinic» — targeted to medical staff «How will my district be redeveloped» — targeted to the citizens of East district» «Best pediatrician and visiting nurse of Moscow» — targeted to parents of children born between 1998 and 2008 ! 27 275 people were asked 17 645 people responded 65 % engagement ! 2 053 people were asked 1 573 people responded 76 % engagement ! 99 857 people were asked 45 547 people responded 45 % engagement 09 Active citizen platform: smart targeting
  • 10. Always there for you! www.twitter.com/emoskvasmartcity@mos.ru www.dit.mos.ru www.facebook.com/SmartMoscow