You’ve carefully crafted a new app, and you’re eager to share it with the world—but is the App Store the best way to reach a wide audience and ensure that you’re getting the maximum profit possible from your work? - A detailed discussion of the benefits of avoiding the App Store - What you need from your ecommerce platform - How you will need to tweak your app to function outside of the App Store

1. More Money, More Control:
Selling Your App Outside the App Store
Beyond the Mac App Store
A Practical Guide to Go From Code to Cash
PART I

3. 1. Why ditch the Mac
App Store
2. What to look for in e-
commerce providers
3. How to use this in
your app

4. Why?
The benefits of ditching
the Mac App Store.

6. 30%+ 17–25% VAT

7. 1. Discounts
2. Bundles
3. Give-Aways

8. 1. Ownership
2. Flexibility
3. Customer Care

9. 1. Sandboxing
2. Instant Updates

10. What?
Is there life after the
Mac App Store?

11. Option 0:
“Wizard of Oz”
Method

12. 1. Easy Integration
on Website
2. Purchase Links
(Bonus: Web Storefront)
3. Customer Care

14. 1. License Generator
(CocoaFob or homegrown)
2. Payment Method
Variety
3. Handles VAT
4. Stats & Analytics

15. FastSpring

19. How?
Getting back to development.

20. 1. License Verification
2. Software Updates
3. Trial/Demo Mode
4. Website

21. Customer Name
GAXAE-F9ATK-M2F4L-
HVGZ9-PMKZK-9DMEN-
FK8AC-CQZZ6-A9KQB-
BZ73D-5FF7R-8AXMP-
B4YBZ-NJPQM-PRBYK-
Q9

22. https://github.com/sparkle-project/Sparkle

23. 1. Free/Demo App
2. Feature-Based Trial
3. Time-Based Trial

24. 1. Launch Page
2. Easy Checkout
3. Maybe Newsletter

28. Isn’t that a lot
of additional work? 😟

29. https://github.com/CleanCocoa/TrialLicensing
(Swift) Framework
https://christiantietze.de/books
Instructional Book
Checklist from this Webinar
http://fastspring.com/sign-up
Sign-up for FastSpring

30. Thanks.
hi@christiantietze.de
@ctietze
https://christiantietze.de
in the next episode …
Nick Cavalancia: “5 Key Steps to Go From Cloud to Cash”
February 22nd, 10:00 am PST