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More Money, More Control:
Selling Your App Outside the App Store
Beyond the Mac App Store
A Practical Guide to Go From Code to Cash
PART I
1. Why ditch the Mac
App Store
2. What to look for in e-
commerce providers
3. How to use this in
your app
Why?
The benefits of ditching
the Mac App Store.
30%+ 17–25% VAT
1. Discounts
2. Bundles
3. Give-Aways
1. Ownership
2. Flexibility
3. Customer Care
1. Sandboxing
2. Instant Updates
What?
Is there life after the
Mac App Store?
Option 0:
“Wizard of Oz”
Method
1. Easy Integration
on Website
2. Purchase Links
(Bonus: Web Storefront)
3. Customer Care
1. License Generator
(CocoaFob or homegrown)
2. Payment Method
Variety
3. Handles VAT
4. Stats & Analytics
FastSpring
How?
Getting back to development.
1. License Verification
2. Software Updates
3. Trial/Demo Mode
4. Website
Customer Name
GAXAE-F9ATK-M2F4L-
HVGZ9-PMKZK-9DMEN-
FK8AC-CQZZ6-A9KQB-
BZ73D-5FF7R-8AXMP-
B4YBZ-NJPQM-PRBYK-
Q9
https://github.com/sparkle-project/Sparkle
1. Free/Demo App
2. Feature-Based Trial
3. Time-Based Trial
1. Launch Page
2. Easy Checkout
3. Maybe Newsletter
Isn’t that a lot
of additional work? 😟
https://github.com/CleanCocoa/TrialLicensing
(Swift) Framework
https://christiantietze.de/books
Instructional Book
Checklist from this Webinar
http://fastspring.com/sign-up
Sign-up for FastSpring
Thanks.
hi@christiantietze.de
@ctietze
https://christiantietze.de
in the next episode …
Nick Cavalancia: “5 Key Steps to Go From Cloud to Cash”
February 22nd, 10:00 am PST

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Beyond the Mac App Store A Practical Guide to Go From Code to Cash