This document discusses Medisafe, a cloud-synced medication management app for patients and caregivers. It addresses major causes of non-adherence like forgetfulness and lack of support. Medisafe has grown to over 1.6 million users since launching in 2012. It provides reminders, education, and feedback to help users take medications correctly. The company aims to expand the platform to include wearables and rekindle relationships between patients and healthcare providers through improved communication.