BEYOND THE FUNCTIONAL:
LET’S GET PERSONAL
1
CLOUD-SYNCED MEDICATION
MANAGEMENT FOR PATIENTS
AND THEIR CAREGIVERS
PATIENT-CENTRIC CLOUD-SYNCED MEDICATION
MANAGEMENT ADDRESSING ALL MAJOR CAUSES OF NON-ADHERENCE.
This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
WHAT IS MEDISAFE?
2
Forgetfulness Lack of support Emotional distress
Information overloadLack of connectivity
Low engagement Medication costs
OUR NEW BRAND
3This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
4This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
THE MAN BEHIND IT ALL
KEY MILESTONES
Founded
August 2012
Launched
Nov 2012 (alpha)
May 2013 (beta)
First Funding
August 2013
Series A
January 2015
Quality of Care
5This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
WHAT WE’RE AGAINST
146M
Prescribed daily meds
700,000
Over/under dose emergencies
19 min
Non-adherence related death
$187B
Lost sales to pharma(cies)
$290B
Related to non-adherence
Lost RevenuesHealthcare Costs
Sources: CVS research, 2012; CDC research, 2012; Congress report regarding non-adherence, 2012; CapGemini/HealthPrize research 2012
Every
Statistics are yearly figures (U.S).
UP TO THE CHALLENGE
6This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
Hospital/ HMO/ ACO
Pharmacy
Pharma
Rx and Treatment
Rx Transfers / Refills
Targeting education
AnalyticsE-Prescription, pt history
Cost savings
Med Lists, RX
Coverage
Adherence Data & Biometrics
This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
HELPING PEOPLE WHO NEED IT MOST
7
Source: HealthSciences Institute
This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
BUILT-IN SUPPORT SYSTEM
8
9This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
TODAY: CONSUMER APP
Atorvastatin
Taken at 11:30am
Take 1 before lunch
Don’t mix with juice
Helpful tools & services
Reminders
Patient education
Positive reinforcement
Telecare
Diet tips and content
Family notifications
Bio feedback
TODAY: CONSUMER APP
This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
A SOLID START
11
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2013 Qtr3 2013 Qtr4 2014 Qtr1 2014 Qtr2 2014 Qtr3 2014 Qtr4 2015 Q1*
1.6 Million Users in 21 Months
This app is BETTER THAN THE BEST and has
CHANGED MY LIFE. Every day I am thankful for this
logistics-superhero & sanity preserver! I don’t miss any of
my pills, now. Gone are the overwhelming hermit days of
20+ pill bottles dictating my schedule & social life. I
recommend MediSafe to all my family members, close
friends, fellow patients, and the numerous doctors I see.
MediSafe is, hands down, the most useful app I have
EVER used.”
- Ashlie
12This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
62K REVIEWS, 4.5 STARS
“
This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
HOT OFF THE PRESS: BIOFEEDBACK
13
This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
NEXT: REKINDLING THE RELATIONSHIP
14
Source: MedData Report, Physician Use of mHealth 2014, 2015
Top Reasons for Physician Adoption of mHealth
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
No mobile health options
Patient demand
Cost efficiency
Improved communication with patients
Time efficiency
Improved quality and continuity of care
2015
2014
This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
NEXT: WEARABLES
15
Platform Expansion to Wearables
Hand Gesture Technology
-
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
2013-Qtr2 2013-Qtr3 2013-Qtr4 2014-Qtr1 2014-Qtr2 2014-Qtr3 2014-Qtr4 2015-Qtr1
This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
NEXT: SURPRISE & DELIGHT
16
120 Million Doses Over 300 Million User Sessions
17This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
MEDISAFE MANIFESTO
Beyond the Functional: Let's Get Personal

Beyond the Functional: Let's Get Personal

  • 1.
    BEYOND THE FUNCTIONAL: LET’SGET PERSONAL 1 CLOUD-SYNCED MEDICATION MANAGEMENT FOR PATIENTS AND THEIR CAREGIVERS
  • 2.
    PATIENT-CENTRIC CLOUD-SYNCED MEDICATION MANAGEMENTADDRESSING ALL MAJOR CAUSES OF NON-ADHERENCE. This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project. WHAT IS MEDISAFE? 2 Forgetfulness Lack of support Emotional distress Information overloadLack of connectivity Low engagement Medication costs
  • 3.
    OUR NEW BRAND 3Thisdocument is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project.
  • 4.
    4This document isproprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project. THE MAN BEHIND IT ALL KEY MILESTONES Founded August 2012 Launched Nov 2012 (alpha) May 2013 (beta) First Funding August 2013 Series A January 2015
  • 5.
    Quality of Care 5Thisdocument is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project. WHAT WE’RE AGAINST 146M Prescribed daily meds 700,000 Over/under dose emergencies 19 min Non-adherence related death $187B Lost sales to pharma(cies) $290B Related to non-adherence Lost RevenuesHealthcare Costs Sources: CVS research, 2012; CDC research, 2012; Congress report regarding non-adherence, 2012; CapGemini/HealthPrize research 2012 Every Statistics are yearly figures (U.S).
  • 6.
    UP TO THECHALLENGE 6This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project. Hospital/ HMO/ ACO Pharmacy Pharma Rx and Treatment Rx Transfers / Refills Targeting education AnalyticsE-Prescription, pt history Cost savings Med Lists, RX Coverage Adherence Data & Biometrics
  • 7.
    This document isproprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project. HELPING PEOPLE WHO NEED IT MOST 7 Source: HealthSciences Institute
  • 8.
    This document isproprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project. BUILT-IN SUPPORT SYSTEM 8
  • 9.
    9This document isproprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project. TODAY: CONSUMER APP Atorvastatin Taken at 11:30am Take 1 before lunch Don’t mix with juice
  • 10.
    Helpful tools &services Reminders Patient education Positive reinforcement Telecare Diet tips and content Family notifications Bio feedback TODAY: CONSUMER APP
  • 11.
    This document isproprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project. A SOLID START 11 - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 2013 Qtr3 2013 Qtr4 2014 Qtr1 2014 Qtr2 2014 Qtr3 2014 Qtr4 2015 Q1* 1.6 Million Users in 21 Months
  • 12.
    This app isBETTER THAN THE BEST and has CHANGED MY LIFE. Every day I am thankful for this logistics-superhero & sanity preserver! I don’t miss any of my pills, now. Gone are the overwhelming hermit days of 20+ pill bottles dictating my schedule & social life. I recommend MediSafe to all my family members, close friends, fellow patients, and the numerous doctors I see. MediSafe is, hands down, the most useful app I have EVER used.” - Ashlie 12This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project. 62K REVIEWS, 4.5 STARS “
  • 13.
    This document isproprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project. HOT OFF THE PRESS: BIOFEEDBACK 13
  • 14.
    This document isproprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project. NEXT: REKINDLING THE RELATIONSHIP 14 Source: MedData Report, Physician Use of mHealth 2014, 2015 Top Reasons for Physician Adoption of mHealth 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% No mobile health options Patient demand Cost efficiency Improved communication with patients Time efficiency Improved quality and continuity of care 2015 2014
  • 15.
    This document isproprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project. NEXT: WEARABLES 15 Platform Expansion to Wearables Hand Gesture Technology
  • 16.
    - 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 140,000,000 2013-Qtr2 2013-Qtr3 2013-Qtr42014-Qtr1 2014-Qtr2 2014-Qtr3 2014-Qtr4 2015-Qtr1 This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project. NEXT: SURPRISE & DELIGHT 16 120 Million Doses Over 300 Million User Sessions
  • 17.
    17This document isproprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of Medisafe Project. MEDISAFE MANIFESTO

Editor's Notes

  • #2 April Fool’s Really wanted to go yesterday and pull an April Fool’s joke – start talking about adherence to narcotics but oh well Consistency but for healthcare Consistency in UI across apps, but also important to understand the unique needs for healthcare, putting ourselves in patient’s shoes (their frustrations, their state of mind) as well as their expanding role in HC Purpose-built design and technology (holistic approach considering all key stakeholders in care continuum , UI and cloud-synced platform that is device/tech agnostic
  • #3 Build around the core Holistic approach Stressful, difficult to cope Difficult to get in touch with doctor/ care team
  • #4 I’m excited to share MediSafe’s new brand with you – other than our internal team, our Board, and of course our branding agency, you’re the first to see it I know many of you didn’t know what our “old” brand looked like Sharing anyway – because it will set the tone for the rest of the presentation New brand tone and style is one of inspiration and human connection. Patient is at the core We want to put users at ease and give confidence that we are their partner in making manageable what was previously stressful and frustrating…and often overwhelming   With the logo we sought a more modern, cleaner and simpler. All kinds of symbolism but won’t get into that right now Put you at ease, peace of mind, back on top, in control of your health Now let me share with you how we got here
  • #5 Humbling beginning – inspirational story Yochanan (Jon) Accidental overdose
  • #6 Remind ourselves how big a problem this really is Annual figures All constituents in multi-sided model aligned to help solve Most important is impact on patient care
  • #7  Physician – outcomes vs. Patient volume / fee for service grey: RGB (135,135,134) CMYK (0%, 0%, 0%, 60%) blue: RGB (21, 109, 174) CMYK (87%, 51%, 7%, 0%) turquoise: RGB (46, 165, 170) CMYK (74%, 12%, 35%, 0%)
  • #8 Too many apps not targeting people who are sick – already motivated to monitor/track and improve heatlh. Targeting chronic pts – 5 to 9 meds a day, 75% of healthcare costs, 5x higher than non-chronic Dealing with procedures / readmissions – would much prefer to be in comfort of their own home not to mention avoiding progression of their condition and a better life expectancy
  • #9 Caregiver (MedFriend) was integral From Day 1 – support system, and a back up Aging population 65mm caregivers in the US Informal caregiving = 450B Some conditions / therapeutic areas, caregiver is critically important (e.g. depression) We have seen higher adherence with caregiver involvement
  • #10 Focus on consumer app – it’s the most critical Beyond functional – virtual pillbox (differentiator) – really sought to understand the use case/context of a chronic patient (5 – 9 daily meds), mirroring physical environment to digital – welcoming, feels familiar, puts patient at ease, resembles environment/surrounding Can still have UI consistency with other mobile apps
  • #11 Personalization – the feed
  • #13 Haven’t seen user stories like this – people who have very little wanting to donate, an experienced developer taking 10 meds increasing adherence from 50 – 90% offering to write free code
  • #14 Just launched – show adherence and biofeedback on the same graph Positive reinforcement needed early and often. Intrinsic – about improving your health. Strong and fairly quick correlation between taking meds and improving biometrics like BP and glucose levels. Human psyche/behavior – you need encouragement early and often to sustain it and be motivated to take the next step. Keep up adherence, take on other healthy lifestyle changes
  • #15 Up next - Doctor/care team important – patient’s trusted advisor Mindset is changing Self-serving to serving the patient Look what happened in just one year #4 - #1 #5 - #3 Care coordination – Rekindle relationship between patient/caregiver and physician. Include physician/staff on platform and create direct channels. Patient can then share adherence/biometric graphs with care team Give patients control over what they want to share, we won’t provide medical advice, leave that to the trusted advisor (contraindications).
  • #16 Will be on front end of curve – support newest consumer devices, experiment with gestures – make it easier to remember and interact Already on Android Wear – early results show adherence goes up. I have a prize for the first person who can tell me what other wearable MediSafe will be support from the day it goes on Sale. Happy Pills
  • #17 Using the data to personalize / add value – “you forgot the last 3 mondays” “users taking Med X are usually more adherent on Med Y than Med Z”
  • #18 Declaration of purpose and intent – what we within MediSafe use as our guiding light to builld the best medication management app possible for patients.