Build loyal customer lists, increase return visits, and grow business through the power of guest WiFi!

1. Why you need Wifi Marketing?
OfferingWiFi initselfwill attract customers.
People dependoninternetconnectivity.If acustomerischoosingbetweentworestaurantvenues,they
will be more likelytoconsiderplacesthatprovide free WiFi.If your venue isone of them, thatwill likely
increase yourbusiness,especiallyif yourcompetitiondoesn’thave WiFi.Evenlarge enterprisesfinda
customerexperience value inofferingguestWiFi.
Wi-Fi marketingorhotspotmarketingisbecomingmore andmore popular.Whilethe conceptof having
a captive portal on yourWi-Fi networktoprotectyour restaurantbusinessfrompeople abusingyour
Wi-Fi networkisnotnew,usingfree Wi-Fi asaway to entice customerstospendingmore time and
hopefullymore money hasincreasedinpopularity.
My goal isto provide youwiththe toolstobring backmore customerstoyour restaurant.
Our bestcustomersuse SmartWiFi to solve their restaurant’s needs.While eachpromotionoruse case
can be customtailoredtoyourindividual restaurant,usingSmartWiFi asmore of a utilityratherthan
justanothermarketingplanorgimmickisconsistentlyhelpingtogrow restaurants.
We are helpingrestaurantscreate systemsthatare betterthantheirfishbowl,more accurate thana
punchcard, and more profitable thanarewardssystem.
1.) If you are giving away Wi-Fi forfree might as well letthemknow it's comingfrom you.
Promote yourrestaurantto the captive audience loggingontoyoursocial Wi-Fi.Notonlypromote your
brand,but remindcustomersaboutyourspecialsonslow nights,keepcustomersuptodate on new
menuitems,promotions,andevents.Also,myfavorite istoencourage more takeoutorders.Some of
our restaurantsevenpromote seasonalitemssuchasFantasyFootball DraftParties.
2.) Better than a punch card
Wi-Fi advertisingisbetterthanapunch card, whencustomersare usingyoursocial Wi-Fi frequently,
theyare inyour restaurantsfrequentlyuse the guestloginstothe Wi-Fi asa formof rewards.For
example, aguestlogsintoWi-Fi 10 or more timesofferthemafree appetizerorevenjustsaythankyou
for beingagreat customer.Yourloyal customersdeserve alittle recognitioneveryonce inawhile.Your
hotspotsystemneedstohave a strategybehindit,create astrategyand grow your restaurant.
3.) Better than a commentcard or loyaltyprogram
Whena guestprovides anopt-inemail atyourrestaurant, they spenta goodamountof time inyour
restauranteatinganddrinking.Thisisa greattime to identifyareasof opportunity.Itcanbe as simple as
sendinganemail askingthemhowtheirservice wasorevenprovidingalinktoa surveyyouhave
created.The goal here is to optimize the customerexperience.You’ll nevermake everyonehappy,
whetheryourgoal iscustomerengagementorbuildingaloyaltyprogram, thiscustomerdataiskey.
Comment cards are outdated. Smart WiFi is better than a comment card, send a
“personalized” email for more customer engagement and higher quality results.

2. 4.) Restaurant marketingstrategiesbetter than paid Facebook advertising.
If you do anysort of Facebook marketing, youknow thattoreach a large or targetedaudience youare
goingto have to pay.Effective Facebookadscomeswithaheftycost,butwith Smart WiFi justletus
exportyouremailsin GoZone platformandloadthemintoFacebook. Withthose email addressesyou
can target yourcustomerson Facebook andto suggesttoyour guestto “like”yourrestauranton
Facebook. Bestpartis these people thatare loggingintothe social Wi-Fi are peoplethathave beento
your restaurant.Nomore payingforFacebooklikesof peoplethatwill neversetfootinyourlocation.
5.) Better than a fishbowl
Restaurant email marketing islike goldif youcan engage your customers inthe rightway. You can
throwcouponsand sweepstakesatyourrestaurantcustomersall daybut providingvalue toyour
customeriswhat bringsthem back.Create a restaurantnewsletter. We love thisidea.Especiallyif your
restaurantisin a smallermarket.Make itnot justa restaurantnewsletter,buta community newsletter.
Produce contentthatpeople wanttoread.Highlightyour regularsand helpthe community.For
example,sayyouhave aregularat your restaurantstartinga babysittingbusiness.Offertoposthis/her
ad to your restaurantsemail subscribers. It’sawin,win,win.Yourcustomersmaybe lookingfora
babysitter,yourregularcustomerwilllove youforeverwiththe kindgesture,andwhoknowsmaybe
your email subscriberwill hireababysitterandtake a nightoff inyour restaurant/bar.
Security concerns
The internetisn’t private. Whenyoubuyinternetaccessfroma provider,theyin-turngive youanIP
Address.ThatIP addressworksjustlike aphysical address toidentifythe locationof where somethingis
happening
If someone isdownloadingillegalmusicormoviesfromyourwifi hotspotnetworkontotheirmobile
phone the companieslookingtosue lookforthe “Source IP”, meaningtheyhave the potentialtotrack it
to yourlocation.
Eventhough Wi-Fi forrestaurantsdigital marketingorhotspotmarketingisprimarilyanadvertisingtool,
it isalsoa securitytool.The splashpage letsyouinclude yourtermsof service andforcesyourgueststo
accept it.Essentiallyrelievingyouof the burdenif/whensomeonedoes something, theyshouldn’ton
your cafe Wi-Fi marketingnetwork.
All the bestto a prosperous2020!
Stephanie Laning
trinitymarketingagency2020@gmail.com
https://www.linkedin.com/in/stephanielaning/