Uneak White's Personal Brand Exploration Presentation
Better burger
1. BUILDING A BETTER
BURGER
Making our best-selling
burger into a
healthier menu choice
2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
12/3/2014 EMILY MURPHY 2
3. BUN NUTRITION
Our Bun Alternative Bun
Calories: 140
Fat: 2g
Carbohydrates: 27g
Calories: 260
Fat: 5g
Carbohydrates: 45g
12/3/2014 EMILY MURPHY 3
5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
12/3/2014 EMILY MURPHY 5
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.
Alternative bun costs 10% less.
Both process cheese products are orange.
Alternative cheese has a longer shelf life.
Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.
