Lauren Voss

1. BUILDING A BETTER
BURGER
Making our best-selling
burger into a
healthier menu choice

2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
12/3/2014 LAUREN VOSS 2

3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates:
45 g
Alternative
Bun
Calories: 140
Fat: 2 g
Carbohydrates:
27g
12/3/2014 LAUREN VOSS 3

4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates:
1 g
Alternative
Cheese
Calories: 70
Fat: 4 g
Carbohydrates:
1 g
12/3/2014 LAUREN VOSS 4

5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
27
Fat (g)
19
0 10 20 30
Better Burger
Best Seller
12/3/2014 LAUREN VOSS 5

6. 12/3/2014 LAUREN VOSS 6