Agenda: 1.Learn how to write an idea. 2.How to write a business model for this idea. 3.Learn how to detect the target audience (STP). 4.Learn how to write the competitive advantage of your idea. 5.Listen to the feedback of customers regarding this idea.

1. Benefits of Idea Treasury
By: Ahmed Badie

2. Benefits
1. Learn how to write an idea.
2. How to write a business model for this idea.
3. Learn how to detect the target audience (STP).
1. Segmentation
2. Targeting
3. Positioning
4. Learn how to write the competitive advantage of your idea.
5. Listen to feedback of customers regarding this idea.

3. Success Stories

5. Instabug
Instabug is a software company founded in 2012 that provides bug
reporting, crash reporting, in-app feedback, and user surveys for
mobile apps.
As of July 2017, it has been integrated in over 800 million devices.

6. Instabug
• Instabug started in 2012 in Cairo, Egypt by two co-founders: Omar Gabr and Moataz
Soliman.
• During their last semester at Cairo University, Gabr and Soliman created AStarApps,
which offered a range of services to mobile developers, including an extremely
early iOS version of Instabug’s bug reporting tool with its intuitive “Shake to Send”
feature.
• They were incubated by Flat6Labs, the leading startup accelerator in the MENA
region, during its Summer 2012 batch.
• In 2013, Instabug secured early seed investments from Georges Harik
(Google employee number 7 and Advisor to Google Ventures), Cairo Angels, Middle
East Venture Partners, and angel investor Hala Fadel.
• They also won first place and $50,000 in the MIT Enterprise Forum Arab Startup
Competition that year.
• In 2014, Instabug introduced an Android SDK and crash reporting.

7. Instabug
• In 2016, Instabug was incubated by Y Combinator, “the
world’s most powerful startup incubator”, as part of its
Winter batch.
• In June of that year, Instabug raised $1.7 million in seed
funding led by top venture capital firm Accel, including
investments from Amr Awadallah (Co-founder and CTO
of Cloudera), Jim Payne (former Co-founder and CEO
of MoPub acquired by Twitter), Tim Abbott (Co-founder and
CTO of Ksplice), Othman Laraki (Co-founder and CEO
of Color Genomics), and others.
• In August 2016, Instabug was named the #1 Startup in Egypt
by Forbes.

8. Instabug

10. Otlob
• Launched in 1999, cofounder Ayman Rashed.
• Rashed sold after seven months to ITWorx
$150,000 to $300,000
• ITWorx sold the site to ISP provider LinkDotNet (which would
become OTVentures) for four times.
Around $600,000
• In December 2014, Accelero Capital bought Otlob and 10 other
non-core ventures from OTVentures.
$17 million USD

11. Otlob
• 23 November 2017: German owned online food delivery company,
Delivery Hero, will acquire the popular Egyptian platform Otlob
through a partnership agreement.
$589 million USD.
• Otlob is active in Turkey, the UAE, Saudi Arabia, Lebanon,
Oman, Qatar, Jordan and Greece.

12. References
• https://www.wamda.com/2015/10/rocket-
internet-buys-otlob-