Benefits and Value and Governance SIG Conference, Impressions towards the London 2012 Olympics Legacy, 10 October 2023
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Two thirds of London adults and over half of UK adults agree that the 2012 London Olympics left a positive legacy. However, perceptions are less favorable among lower-income groups. While the games improved perceptions of disabled people and national pride, critics argue benefits were only felt by Londoners and the money could have been better spent. Similarly, many sector representatives believe in a positive legacy, but some are more critical and question the community sport legacy, impact on lower-income groups, and lack of community consultation. Ten years later, the same demographic groups remain more physically inactive. However, the Olympic host boroughs of Hackney and Greenwich no longer rank as highly inactive despite ongoing deprivation issues. There is a discussion around how to better measure
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Benefits and Value and Governance SIG Conference, Impressions towards the London 2012 Olympics Legacy, 10 October 2023
- 1. Impressions towards the London 2012 Olympics Legacy Ten years on 10th October 2023
- 2. About Us Physical inactivity is responsible for 1 in 6 premature deaths. That’s why London Sport wants every Londoner to live longer, healthier and happier lives through being active. Our focus is on children and adults in the most deprived communities who face the greatest challenges of inequality. Collaborating with those that share our vision, we can help every community in London find their way to move more.
- 3. 3 Session objectives Highlight the impact of the London 2012 Games on wider stakeholders Discuss how we can extend the benefits beyond the delivery of the output to the outcome
- 4. Project team • Project objectives • What we did to explore varying perceptions of the Games 4 Daniel Stracey Anil Manji Josef Baines Qasim Zaidi
- 5. 66 % of adults in London agree this is the case 53 % UK adults more broadly 9% Just 11%of UK adults Two thirds of London adults agree that the 2012 Olympic and Paralympic games has left a positive legacy 5 of Londoners disagree vs. vs. Q1A. 5 pt agreement scale - The London 2012 Olympic and Paralympic games left a positive legacy for London and its people (n=2,000 UK adults; n=253 adults living in London)
- 6. Perceptions are broadly positive but less favourable for lower income household representatives 6 Q1A. 5 pt agreement scale - The London 2012 Olympic and Paralympic games left a positive legacy for London and its people (n=2,000 UK adults; n=253 adults living in London) 38% 44% 48% 61% 62% 59% 70% Up to £10,000 £10,001 to £20,000 £20,001 to £30,000 £30,001 to £40,000 £40,001 to £50,000 £50,001 to £80,000 Over £80,000 Level of agreement based on household income
- 7. Paralympics stars become household names 7 Q1A. 5 pt agreement scale - The London 2012 Olympic and Paralympic games left a positive legacy for London and its people (n=2,000 UK adults; n=253 adults living in London)
- 8. 8 Q1B. Open-ended response - To what extent do you agree, or disagree, with the following statement? The London 2012 Olympic and Paralympic games left a positive legacy for London and its people. (n=1,080 UK adults) Q1C. Open-ended response - To what extent do you agree, or disagree, with the following statement? The London 2012 Olympic and Paralympic games left a positive legacy for London and its people. (n=211 UK adults) Positively impacted perceptions of disabled people Pride showcasing Britain's talents Facility development in and around the Olympic Park Improved facilities for local communities Enhanced perceptions of the nation overall "...the Paralympics put disabled people in the front rooms of the nation. This lead to more disabled people being on TV over the years and a better understanding of [their] needs and wants..." "It gave people a sense of achievement and national pride." Benefits not experienced by all Only beneficial to Londoners The money could have been better spent Stadium sale only benefitted West Ham United FC "It’s London and I don’t live there so what does it matter to me I don’t get to benefit anyway?“ "Utter and unconscionable waste of taxpayers money“ Societal attitudes and perceptions towards disabled people are frequently cited as having improved, but those critical tend to highlight that London solely benefited from the games, and / or mention associated costs.
- 9. Similar to the public, two thirds of sector representatives believe the games has left a positive legacy; however, more are critical and roughly a quarter disagree. 9 Inspirational event Team GB achievements Facility development / regeneration "Amazing venues & a new special open space for all to enjoy. Athletes given role models to aspire to with world records. Children shown the power of sport and how it can enthuse a community and being people together. The legacy is the magical memories left for those who were involved or watched. It made so many people happy and proud and that feeling lives on in conversations about a historic time. Disability achievements were elevated, and role models emerged for us all.” Community sport legacy in question Cynicism regarding impact for lower income groups Lack of community consultation “Our governing body has no money left from the Olympic funding. For wealthier Londoners I think there has been a great legacy, but for those from lower income families I am not sure there has been much improvement.” "The community sport legacy is almost entirely failed, though, with both grassroots (club/infrastructure funding) and strategic initiatives (cohesive London strategic physical activity plans) wholly unfulfilled.“ Q3. 5 pt agreement scale. To what extent do you agree or disagree with the following statement, and why? The London 2012 Olympic and Paralympic games left a positive legacy for London and its people. (n = 47) Q3. 5 pt agreement scale with open-ended response. To what extent do you agree or disagree with the following statement, and why? The London 2012 Olympic and Paralympic games left a positive legacy for London and its people. (n = 33)
- 10. Ten years after the games the same demographic groups remain more likely to be inactive compared to the adult population as a whole 10 35% 33% 22% 23% 39% 28% 25% 27% Asian (excluding Chinese) Black White British Non-disabled or LTHC Disabled / LTHC Female Male Total England Population Inactive (active less than 30 minutes a week) Active Lives Survey (Nov 2020-21) 35% 33% 26% 26% 46% 32% 25% 29% Asian (excluding Chinese) Black White British Non-disabled or LTHC Disabled / LTHC Female Male Total England Population Inactive (active less than 30 minutes a week) Active People Survey (Mid-Jan 2012-2013) N.B. Data collected through the current Active Lives survey is not directly comparable with Active People due to both methodological differences (online vs. telephone administered surveys), also a different scope of activities covered in the definition of sport and physical activity (extended to include walking, cycling for travel and dance for Active Lives). Sources: Sport England bi-annual ‘Active Lives Survey’ (November 2020-21 wave); Sport England ‘Active People Survey’ (Mid-January 2012 to Mid-January 2013 wave)
- 11. Whilst the Olympic growth boroughs continue to rank amongst the most deprived in London, Greenwich and Hackney no longer rank amongst the most inactive. 11 Sources: Sport England bi-annual ‘Active Lives Survey’ (November 2020-21 wave); Ministry of Housing, Communities and Local Government ‘The English Indices of Deprivation (2019) Olympic growth borough 2012 Borough deprivation rank 2019 Borough deprivation rank 2012 Borough Inactive rank 2022 Borough Inactive rank Hackney 1st 2nd 6th 19th Newham 2nd 3rd 1st 8th Tower Hamlets 3rd 4th 17th 15th Waltham Forest 5th 10th 13th 16th Barking and Dagenham 6th 1st 2nd 2nd Greenwich 10th 13th 3rd 17th
- 12. • What kind of community level social benefits should we consider measuring linking to a major construction project? • As population demographics change over time, how can we ensure the benefits of a major construction project continue to be felt by local communities? • How can we ensure social benefits are distributed evenly across the socio-economic spectrum beyond the major construction project? • How can we measure the indirect, unexpected social benefits long after a major construction project? 12 Breakout session questions
- 13. Together we will help more Londoners live longer, healthier and happier lives LET’S MOVE LONDON 13
Editor's Notes
- Dan, Anil, Josef, and Qasim were part of the project team that produced the report. Our project objectives were to better understand how the public perceived the legacy of the Games and review the data to identify any changes in activity levels over the past 10 years. We used three sources of data for this research. The first one is we explored varying perceptions of the Games by conducting an independent poll to 2,000 adults nationally and 253 adults in London. The second one is we distributed a partner survey to sport and physical activity representatives via our networks, of which 48 engaged with us. Examples of organisations who engaged with us were grassroots sport organisations, sport or physical activity facilities, and national governing bodies. Lastly, we conducted a review of Active Lives activity levels over the past 10 years. Now let’s move on to the results of our research.
- A high number of respondents agree that the Games has left a positive legacy, both at London and national level. There is a generational difference in London, where a higher proportion (75%) of 18-44 year olds were slightly more positive in response and agree with the statement. Similar results are found nationally, although less marked but still apparent. Let’s dig a little deeper and look at the respondents’ income levels… There is a greater skew in perceptions for income.
- Lower income households are less favourable of the London 2012 Legacy compared to higher income household representatives. The next slide will show some further unpacking of respondents’ opinions from the public poll.
- Lower income households are less favourable of the London 2012 Legacy compared to higher income household representatives. The next slide will show some further unpacking of respondents’ opinions from the public poll.
- We explored open-ended feedback focusing on positive and negative perceptions of the Games using respondents’ own words. What we are sharing here are the major themes identified and we have selected some powerful quotes to convey respondents’ thoughts and feelings about the Games. The most frequent positive theme was that the Games has made a positive impact on the perceptions of disabled people. 75% of Londoners agree that the London 2012 Olympic and Paralympic Games positively changed how disabled athletes are viewed in society. More than six in ten Londoners also agree that the London 2012 Games have inspired more young people to become more active (64%) and have inspired the nation to become more active (62%). The results are higher in London compared to the national level. However, the most frequent negative theme was that respondents felt they have not benefitted from the Games. Let’s move on to focusing on partner responses from the sport and physical activity sector in London.
- Results are similar to the public poll in terms of the Games leaving behind a positive legacy, where most said that the Games has been an inspirational event. However, more were critical amongst partners, where a quarter disagree that the Games has left a positive legacy in comparison to 1 in 10 in the public poll. Criticism tend to focus on the long-term impact of local sport clubs and whether the Games has made any difference to lower income groups. Included in the slide are some powerful quotes highlighting people’s opinions of the Games. We have now completed covering results from two polls, let’s focus on the datasets we reviewed.
- Looking at the Sport England Active People, which is on the left, and Active Lives survey results, which is on the right. The red bar shows the total England population for us to compare results against. The blue bars show London results. We have highlighted demographic groups with the most stark inequalities. Certain demographic groups such as disabled people and major ethnic groups remain inactive compared to the total England population. However, on a more positive note, if we look at the green box around male and female, the gender gap then and now has almost diminished. Lastly, a curious question… did the 2012 Games make a difference to deprivation and inactivity levels at a borough level? Let’s find out in the next slide.
- When we compared 2012 and 2022 data, results show that deprivation across the six Olympic Growth boroughs still exist. However, Hackney and Greenwich have made improvements in terms of reducing inactivity levels. When looking at the results, we need to also bear in mind the borough- and London-level population change over time such as migration, age, demographics and so forth that can have an effect on the survey results. Hackney Council mentioned that over the past 10 years, they have made big investments in active travel, leisure facilities, green spaces, and activity programmes to make an impact on their borough’s activity levels. Hackney also benefitted from Sport England’s Local Delivery Pilot investment and the Healthy Street initiative – making the borough safer, healthier and more appealing to live. The council’s activities may have contributed to improvements in reducing inactivity levels.