The benefits of letting go presentation from #EngageWell: Patient and public engagement on social media

1. The benefits of letting
go – BWD Winter
Ben Greenwood, Blackburn with
Darwen Council

2. Background
• Lots of criticism during winter
months
• “We never see gritters out”
• No channel to get info out

3. Strategy
• Set-up
• Train
• Devolve

4. Outcomes
• More positive perception/trust
• Residents defending the
Council
• Community

5. Figures/accolades
• 10,000 likes
• 10,000 fewer calls
• 2015 floods – 130,000 reach/25,000
engagements
• Award winning/government highlighted

6. Don’t be afraid of
letting go
• Still a long way to go
• Using model elsewhere – Rossendale/GP
Practices

7. Don’t be afraid of
letting go
• Still a long way to go
• Using model elsewhere – Rossendale/GP
Practices