Individual incentive travel programs are becoming more popular as companies seek alternatives to traditional group incentive programs. Some benefits of individual incentive travel include avoiding issues with group programs like attrition, cancellation penalties, and difficulty creating engaging experiences year after year. Companies are increasingly using individual travel rewards, which saw a 29% increase in usage from 2010. Programs are structured with different travel packages at various budget levels from which participants can choose. They provide a flexible, automated way to recognize top performers while controlling costs.
The document outlines plans to launch an American football league in Lagos, Nigeria. It will include 4 secondary school teams and may expand to 6 teams. A ₦12 million takeoff fund will be raised through team sponsorship and naming rights. The league directors will oversee areas like coaching development and scheduling. Games will take place at Teslim Balogun Stadium, with a second venue planned. Sponsorship packages ranging from ₦1-15 million are available. Support is expected from the Lagos State Government and NFL organizations. The target is to kick off the league in February 2012 after player training begins in January.
The document provides an overview of items to discuss for a hotel's search engine optimization presentation, including analyzing the hotel's website, competition, segmentation, traveler profiles, packages/promotions, revenue management, reputation management, and initial recommendations. It outlines objectives like increasing online visibility, conversions, and bookings. It also includes reports needed for analysis and key factors important for search engine optimization.
Why should you run golf promotions?
Well, golfers are affluent, educated, well-connected, and align perfectly with media audiences. A full 67% of golfers buy products and services online, which helped to make golf-themed deals stores one of the top-earning deals store themes in 2012 (#3, in fact). When it comes to contests, the long seven-month season means plenty of opportunity to entice players back to your site week after week, which in turn means plenty of opportunity to sell valuable sponsorships to a wide variety of advertisers.
To learn more about why golf promotions are an opportunity you don’t want to miss out on and how you can make the most of golf contests and deals stores, watch the How to Sell Golf Promotions webinar recording or check out our top takeaways from the presentation:
http://secondstreetlab.com/2013/02/top-takeaways-how-to-sell-golf-promotions/
Monish Bindra proposes organizing various golf events for corporate clients. He has over 15 years of experience in golf coaching and hosting over 21 golf events. The events include corporate tournaments that host 72-200 golfers over 1-3 days, golf clinics for clients to build relationships and entertain 15-50 clients, and in-house golf simulator programs for employees. The goal is to provide branding, networking, and team building opportunities for clients through memorable golf events. Services include planning, venue selection, registration, food and beverages, prizes, and publicity. Budgets can be discussed based on the type of event.
The document outlines a marketing plan for a travel app called Nomadic. The app aims to help budget travelers find free accommodation and food in exchange for volunteering work with local hosts. It connects travelers with hosts who offer lodging, and travelers contribute a few hours of work per day. The plan details goals of growing registrations over three years across major tourist destinations in India. It analyzes the youth travel market and identifies customers, collaborators, and competitors. Key tactics include a freemium pricing model with in-app purchases and a paid premium version. The plan also covers branding, communication, and infrastructure needed for implementation.
This document discusses best practices for channel data collection. It outlines several challenges in collecting accurate and consistent data from distribution partners. It emphasizes the importance of building trust with partners by being transparent about data usage and providing incentives. It recommends using a partner portal and dashboards for visibility, active partner management, thinking ahead about future data needs, and maintaining momentum with feedback and reminders. Regular tune-ups like quarterly business reviews and scorecards can assess performance and drive continuous improvement in the data collection process. Following these best practices can result in cleaner, timelier data to inform business decisions.
The document outlines an incentive program for TIENS sales distributors in 2012. It provides details on various rewards and qualifications for reaching different consistency and recruitment goals over monthly and 6-month periods. Rewards include product vouchers, cash bonuses, laptops, phones and participation in conferences. The final section encourages distributors to set an example by using products, sharing information, helping their team grow, working on duplication, and participating in events to see, meet, motivate and learn.
The document discusses how individual incentive travel programs are growing in popularity as an alternative to group programs. It notes that individual programs allow companies more flexibility and control over their budgets. The rest of the document provides details on Bellwether Travel Rewards, a company that designs individual incentive travel programs, including program implementation services, travel packages offered at different budget levels, and examples of companies that have used their programs.
The document outlines plans to launch an American football league in Lagos, Nigeria. It will include 4 secondary school teams and may expand to 6 teams. A ₦12 million takeoff fund will be raised through team sponsorship and naming rights. The league directors will oversee areas like coaching development and scheduling. Games will take place at Teslim Balogun Stadium, with a second venue planned. Sponsorship packages ranging from ₦1-15 million are available. Support is expected from the Lagos State Government and NFL organizations. The target is to kick off the league in February 2012 after player training begins in January.
The document provides an overview of items to discuss for a hotel's search engine optimization presentation, including analyzing the hotel's website, competition, segmentation, traveler profiles, packages/promotions, revenue management, reputation management, and initial recommendations. It outlines objectives like increasing online visibility, conversions, and bookings. It also includes reports needed for analysis and key factors important for search engine optimization.
Why should you run golf promotions?
Well, golfers are affluent, educated, well-connected, and align perfectly with media audiences. A full 67% of golfers buy products and services online, which helped to make golf-themed deals stores one of the top-earning deals store themes in 2012 (#3, in fact). When it comes to contests, the long seven-month season means plenty of opportunity to entice players back to your site week after week, which in turn means plenty of opportunity to sell valuable sponsorships to a wide variety of advertisers.
To learn more about why golf promotions are an opportunity you don’t want to miss out on and how you can make the most of golf contests and deals stores, watch the How to Sell Golf Promotions webinar recording or check out our top takeaways from the presentation:
http://secondstreetlab.com/2013/02/top-takeaways-how-to-sell-golf-promotions/
Monish Bindra proposes organizing various golf events for corporate clients. He has over 15 years of experience in golf coaching and hosting over 21 golf events. The events include corporate tournaments that host 72-200 golfers over 1-3 days, golf clinics for clients to build relationships and entertain 15-50 clients, and in-house golf simulator programs for employees. The goal is to provide branding, networking, and team building opportunities for clients through memorable golf events. Services include planning, venue selection, registration, food and beverages, prizes, and publicity. Budgets can be discussed based on the type of event.
The document outlines a marketing plan for a travel app called Nomadic. The app aims to help budget travelers find free accommodation and food in exchange for volunteering work with local hosts. It connects travelers with hosts who offer lodging, and travelers contribute a few hours of work per day. The plan details goals of growing registrations over three years across major tourist destinations in India. It analyzes the youth travel market and identifies customers, collaborators, and competitors. Key tactics include a freemium pricing model with in-app purchases and a paid premium version. The plan also covers branding, communication, and infrastructure needed for implementation.
This document discusses best practices for channel data collection. It outlines several challenges in collecting accurate and consistent data from distribution partners. It emphasizes the importance of building trust with partners by being transparent about data usage and providing incentives. It recommends using a partner portal and dashboards for visibility, active partner management, thinking ahead about future data needs, and maintaining momentum with feedback and reminders. Regular tune-ups like quarterly business reviews and scorecards can assess performance and drive continuous improvement in the data collection process. Following these best practices can result in cleaner, timelier data to inform business decisions.
The document outlines an incentive program for TIENS sales distributors in 2012. It provides details on various rewards and qualifications for reaching different consistency and recruitment goals over monthly and 6-month periods. Rewards include product vouchers, cash bonuses, laptops, phones and participation in conferences. The final section encourages distributors to set an example by using products, sharing information, helping their team grow, working on duplication, and participating in events to see, meet, motivate and learn.
The document discusses how individual incentive travel programs are growing in popularity as an alternative to group programs. It notes that individual programs allow companies more flexibility and control over their budgets. The rest of the document provides details on Bellwether Travel Rewards, a company that designs individual incentive travel programs, including program implementation services, travel packages offered at different budget levels, and examples of companies that have used their programs.
This document discusses how destinations can develop and communicate their sustainability story. It provides an overview of Sustainable Travel International's mission to promote sustainable tourism. It then discusses tools in their sustainability toolkit that help destinations assess priorities, set goals and focus on good practices. The document outlines three pillars for success - communicate, coordinate and engage. It provides examples of how destinations like Namibia, Oregon and others have effectively communicated their sustainability stories through branding, marketing campaigns and partnerships. It stresses the importance of operations, guest experience and marketing being aligned to tell a consistent and compelling sustainability story.
CaddySnack is an on-demand food and drink ordering and delivery service for golf courses and resorts. It allows guests to order from their mobile device and have items delivered to them on the course within minutes. This improves the guest experience and pace of play by eliminating the need to search for a cart girl. The company expects to be cash flow positive by the end of 2017 as it expands to more courses and resorts, with projections of over $500 million in potential annual revenue in the US alone. CaddySnack plans to partner with golf management companies and point-of-sale systems to accelerate its growth across the industry.
Zinc Management Ltd is an award-winning event management agency that specializes in corporate meetings, incentives, conferences, and other experiential events. They deliver outstanding solutions through a dedicated team and global supplier network. Case studies describe projects like a convention for 500 dealers that improved communication, and an F1-themed incentive campaign for motor dealers that exceeded sales targets. Clients praise Zinc for motivation, execution perfection, and delivering results above expectations.
Slide deck prepared for Seattle's 2018 Blockchain Startup Weekend pitching the Sliver savings idea.
For more information, visit my website: https://www.conorbronsdon.com/
Wild Cats Adventure provides adventure travel packages in Nepal. It specializes in adventure sports tours for individuals, couples, and groups. The adventure travel market in Nepal is growing and Wild Cats aims to meet market demand. It will compete with other adventure travel companies in Nepal. Wild Cats' marketing strategy involves developing brand recognition and targeting couples, groups, and corporate customers through advertising and promotions. It provides a sales forecast and break-even analysis and outlines implementation milestones for its marketing campaign.
Loyalty Strategy & Management in Hospitality - Course 1Ryan Draude
A small percentage of premium guests in the hospitality industry represent a majority of the profit, especially for hotel, restaurant, transportation, and credit card companies. But, how does a company give consumers a compelling reason to choose and frequently return to a brand won via a true connection with the organization?
Moving beyond this repeat business and into true loyalty and brand advocacy is big business in hospitality and travel. The landscape of loyalty and customer expectations is evolving dramatically due to new customer segment needs, the complex and expensive financial structures of programs, the ubiquity of programs across industries, and the transformation and accessibility of technology and information. The question for companies is how can they win in the ever-growing loyalty war.
The question for customer is whether the program is worthwhile to join. And, the overall question for the industry is whether true loyalty exists. This course looks analytically and creatively at the future of these programs, including deep insights into the business, finance, and design of loyalty programs, consumer perspectives, partnerships, and marketing efforts.
Why Start A Home Base Travel Business?D Kaye Arori
This document summarizes the opportunities available through Paycation, a travel company. It outlines how individuals can become Certified Travel Consultants and earn commissions of up to 75% by booking travel through Paycation. It also describes some of the travel-related benefits Certified Travel Consultants receive, such as fam trips, industry credentials, and access to unpublished travel rates. Overall, the document promotes the financial opportunities and travel perks available by becoming a Certified Travel Consultant through Paycation.
Best of Content Marketing - Travel IndustryDarren Trinder
The document discusses various content marketing strategies used in the travel industry. It describes how a travel blog and keyword research increased website traffic by 54% for one company. It also discusses how TripAdvisor encourages user-generated content which is deemed more credible, and how they use gamification to increase customer reviews. Disney is highlighted for their extensive video content across multiple platforms to promote their parks. Intrepid creates engaging videos and encourages user submissions to build large social media followers. World Nomads uses various content like guides and podcasts to promote their travel insurance.
Now What? How to Execute on your Customer Experience Strategysuitecx
Our latest presentation at the Total Digital Experience conference in August. Includes suggestions on executing Precision Marketing efforts based on a solid CX strategy. Features a client case study with examples of a successful contact strategy.
This document discusses the key elements of building a successful customer loyalty program, including collecting customer data, developing a value proposition, designing loyalty mechanics like points and badges, setting investment ratios, creating clubs within the program, and developing coalition programs with partner brands. It emphasizes that loyalty programs should be targeted towards specific customer segments, provide rewards that motivate desired behaviors, and use gamification elements to increase customer engagement.
This document outlines the key components of building a successful loyalty program, including collecting customer data, establishing a value proposition, designing reward mechanics, and forming coalition partnerships. It emphasizes that loyalty programs should gamify the customer experience through points, levels, badges, leaderboards and clubs tailored to customer interests and spending behaviors. The ultimate goals are to increase customer engagement, acquisition, and spending while ensuring the incremental revenues from the program exceed the costs.
Put the “fun” back in FUNdraising with gamification. Participants will learn ways to develop and execute a gamified fundraising plan to improve the effectiveness of fundraising efforts.
Professional Learning Academy is a CAE Approved Provider.
http://professionallearningacademy.com
This activity on SlideShare is NOT eligible for CAE credit. Please visit our website to learn more about CAE credit opportunities.
This document proposes an on-demand ordering and delivery service called CaddySnack for golf resorts. It describes problems with the current snack cart system such as slow service that reduces the guest experience and pace of play. The proposed CaddySnack solution would allow golfers to order from a mobile app and have food and other items delivered to them on the course within minutes. This could improve the guest experience, increase revenue for resorts, and provide analytics on guest profiles. Financial projections estimate the US market potential at $620 million and profitability by late 2017.
Loyalty and subscription in Travel & HospitalityI Meet Hotel
Bidroom organizes I Meet Hotel, a global conference connecting hoteliers to the future of hospitality. Since the COVID-19 outbreak, we have to take our conferences online.
I Meet Hotel conducted a survey with 1000s of hotels to design a webinar more suited for hoteliers. One of the subjects that were highlighted were Loyalty and Subscription in Travel & Hospitality;
In this session, we will cover Loyalty and subscription in Travel & Hospitality.
This webinar will feature;
Mark Ross-Smith, CEO @ Loyalty Data Co
Claudia Scharf, Director of Customer Success @ Loyalty Prime Ltd.
Amy Konary, VP and Chair, The Subscribed Institute @ Zuora
The webinar is being moderated by CEO and Co-Founder Michael Ros.
This document discusses the importance of effective loyalty program benefits and provides 7 golden rules for designing them. The rules are: 1) Identify the types of benefits, which can include discounts, points, privileges, communications, etc. 2) Structure benefits and tiers clearly. 3) Design benefits based on customer needs. 4) Keep benefits fresh and updated. 5) Personalize benefits using technology. 6) Constantly seek feedback on benefits. 7) Regularly re-invest in refining and developing benefits. Following these rules can help build systematic relationships with customers and stimulate positive behaviors.
The document summarizes an opportunity execution project for a startup called Food Routes. Food Routes connects travelers who want authentic home-cooked meals with hosts who want to provide meals. It will take a booking fee and percentage of meal prices. The founders have diverse skills and interests in travel and food. Market research found the addressable market is $4.6 billion. The business model has low costs and can break even with a small number of meals booked annually. Next steps include acquiring more hosts in top destinations and promoting through influencers to drive traffic to the website.
Incentive travel uses exceptional travel experiences to motivate and recognize high performance. The document provides tips for creating incentive travel programs, including starting planning 12-18 months in advance, identifying goals, and planning activities that create a "wow" experience. It also compares costs of meetings at resorts versus cruises and lists different types of cruise ships that could be used.
Robert Mintz is an experienced Global Travel Manager with over 20 years of experience managing global travel programs. He has extensive experience overseeing travel for large organizations, including Rotary International where he created a global travel purchasing platform serving over 10,000 travelers in 200 countries. Mintz has a proven track record of delivering excellent customer service while achieving significant cost savings through strategic vendor negotiations and program management. He holds an M.A. in International Studies and certifications in global travel management and security.
The document provides information about Outlook Expeditions and their Shorter Journey Expedition programme for 2010. It summarizes the 14-18 month preparation process for participants, including two group training days, a final preparation day, and the 7-18 day expedition. Safety is a top priority, with qualified leaders, 24/7 operations support, and insurance. The expedition will involve adventure activities, community/environmental projects, and cultural experiences. Fundraising of £2500 is required from each participant through activities like jobs, gifts, and group events.
Presentasjon ved Al Merschen (Myriad Marketing) under konferansesporet "Teknologi og nye medier". Konferanse "Fjord 2.0: Tematurisme for fremtiden", Bergen 24. - 25. november.
This document discusses how destinations can develop and communicate their sustainability story. It provides an overview of Sustainable Travel International's mission to promote sustainable tourism. It then discusses tools in their sustainability toolkit that help destinations assess priorities, set goals and focus on good practices. The document outlines three pillars for success - communicate, coordinate and engage. It provides examples of how destinations like Namibia, Oregon and others have effectively communicated their sustainability stories through branding, marketing campaigns and partnerships. It stresses the importance of operations, guest experience and marketing being aligned to tell a consistent and compelling sustainability story.
CaddySnack is an on-demand food and drink ordering and delivery service for golf courses and resorts. It allows guests to order from their mobile device and have items delivered to them on the course within minutes. This improves the guest experience and pace of play by eliminating the need to search for a cart girl. The company expects to be cash flow positive by the end of 2017 as it expands to more courses and resorts, with projections of over $500 million in potential annual revenue in the US alone. CaddySnack plans to partner with golf management companies and point-of-sale systems to accelerate its growth across the industry.
Zinc Management Ltd is an award-winning event management agency that specializes in corporate meetings, incentives, conferences, and other experiential events. They deliver outstanding solutions through a dedicated team and global supplier network. Case studies describe projects like a convention for 500 dealers that improved communication, and an F1-themed incentive campaign for motor dealers that exceeded sales targets. Clients praise Zinc for motivation, execution perfection, and delivering results above expectations.
Slide deck prepared for Seattle's 2018 Blockchain Startup Weekend pitching the Sliver savings idea.
For more information, visit my website: https://www.conorbronsdon.com/
Wild Cats Adventure provides adventure travel packages in Nepal. It specializes in adventure sports tours for individuals, couples, and groups. The adventure travel market in Nepal is growing and Wild Cats aims to meet market demand. It will compete with other adventure travel companies in Nepal. Wild Cats' marketing strategy involves developing brand recognition and targeting couples, groups, and corporate customers through advertising and promotions. It provides a sales forecast and break-even analysis and outlines implementation milestones for its marketing campaign.
Loyalty Strategy & Management in Hospitality - Course 1Ryan Draude
A small percentage of premium guests in the hospitality industry represent a majority of the profit, especially for hotel, restaurant, transportation, and credit card companies. But, how does a company give consumers a compelling reason to choose and frequently return to a brand won via a true connection with the organization?
Moving beyond this repeat business and into true loyalty and brand advocacy is big business in hospitality and travel. The landscape of loyalty and customer expectations is evolving dramatically due to new customer segment needs, the complex and expensive financial structures of programs, the ubiquity of programs across industries, and the transformation and accessibility of technology and information. The question for companies is how can they win in the ever-growing loyalty war.
The question for customer is whether the program is worthwhile to join. And, the overall question for the industry is whether true loyalty exists. This course looks analytically and creatively at the future of these programs, including deep insights into the business, finance, and design of loyalty programs, consumer perspectives, partnerships, and marketing efforts.
Why Start A Home Base Travel Business?D Kaye Arori
This document summarizes the opportunities available through Paycation, a travel company. It outlines how individuals can become Certified Travel Consultants and earn commissions of up to 75% by booking travel through Paycation. It also describes some of the travel-related benefits Certified Travel Consultants receive, such as fam trips, industry credentials, and access to unpublished travel rates. Overall, the document promotes the financial opportunities and travel perks available by becoming a Certified Travel Consultant through Paycation.
Best of Content Marketing - Travel IndustryDarren Trinder
The document discusses various content marketing strategies used in the travel industry. It describes how a travel blog and keyword research increased website traffic by 54% for one company. It also discusses how TripAdvisor encourages user-generated content which is deemed more credible, and how they use gamification to increase customer reviews. Disney is highlighted for their extensive video content across multiple platforms to promote their parks. Intrepid creates engaging videos and encourages user submissions to build large social media followers. World Nomads uses various content like guides and podcasts to promote their travel insurance.
Now What? How to Execute on your Customer Experience Strategysuitecx
Our latest presentation at the Total Digital Experience conference in August. Includes suggestions on executing Precision Marketing efforts based on a solid CX strategy. Features a client case study with examples of a successful contact strategy.
This document discusses the key elements of building a successful customer loyalty program, including collecting customer data, developing a value proposition, designing loyalty mechanics like points and badges, setting investment ratios, creating clubs within the program, and developing coalition programs with partner brands. It emphasizes that loyalty programs should be targeted towards specific customer segments, provide rewards that motivate desired behaviors, and use gamification elements to increase customer engagement.
This document outlines the key components of building a successful loyalty program, including collecting customer data, establishing a value proposition, designing reward mechanics, and forming coalition partnerships. It emphasizes that loyalty programs should gamify the customer experience through points, levels, badges, leaderboards and clubs tailored to customer interests and spending behaviors. The ultimate goals are to increase customer engagement, acquisition, and spending while ensuring the incremental revenues from the program exceed the costs.
Put the “fun” back in FUNdraising with gamification. Participants will learn ways to develop and execute a gamified fundraising plan to improve the effectiveness of fundraising efforts.
Professional Learning Academy is a CAE Approved Provider.
http://professionallearningacademy.com
This activity on SlideShare is NOT eligible for CAE credit. Please visit our website to learn more about CAE credit opportunities.
This document proposes an on-demand ordering and delivery service called CaddySnack for golf resorts. It describes problems with the current snack cart system such as slow service that reduces the guest experience and pace of play. The proposed CaddySnack solution would allow golfers to order from a mobile app and have food and other items delivered to them on the course within minutes. This could improve the guest experience, increase revenue for resorts, and provide analytics on guest profiles. Financial projections estimate the US market potential at $620 million and profitability by late 2017.
Loyalty and subscription in Travel & HospitalityI Meet Hotel
Bidroom organizes I Meet Hotel, a global conference connecting hoteliers to the future of hospitality. Since the COVID-19 outbreak, we have to take our conferences online.
I Meet Hotel conducted a survey with 1000s of hotels to design a webinar more suited for hoteliers. One of the subjects that were highlighted were Loyalty and Subscription in Travel & Hospitality;
In this session, we will cover Loyalty and subscription in Travel & Hospitality.
This webinar will feature;
Mark Ross-Smith, CEO @ Loyalty Data Co
Claudia Scharf, Director of Customer Success @ Loyalty Prime Ltd.
Amy Konary, VP and Chair, The Subscribed Institute @ Zuora
The webinar is being moderated by CEO and Co-Founder Michael Ros.
This document discusses the importance of effective loyalty program benefits and provides 7 golden rules for designing them. The rules are: 1) Identify the types of benefits, which can include discounts, points, privileges, communications, etc. 2) Structure benefits and tiers clearly. 3) Design benefits based on customer needs. 4) Keep benefits fresh and updated. 5) Personalize benefits using technology. 6) Constantly seek feedback on benefits. 7) Regularly re-invest in refining and developing benefits. Following these rules can help build systematic relationships with customers and stimulate positive behaviors.
The document summarizes an opportunity execution project for a startup called Food Routes. Food Routes connects travelers who want authentic home-cooked meals with hosts who want to provide meals. It will take a booking fee and percentage of meal prices. The founders have diverse skills and interests in travel and food. Market research found the addressable market is $4.6 billion. The business model has low costs and can break even with a small number of meals booked annually. Next steps include acquiring more hosts in top destinations and promoting through influencers to drive traffic to the website.
Incentive travel uses exceptional travel experiences to motivate and recognize high performance. The document provides tips for creating incentive travel programs, including starting planning 12-18 months in advance, identifying goals, and planning activities that create a "wow" experience. It also compares costs of meetings at resorts versus cruises and lists different types of cruise ships that could be used.
Robert Mintz is an experienced Global Travel Manager with over 20 years of experience managing global travel programs. He has extensive experience overseeing travel for large organizations, including Rotary International where he created a global travel purchasing platform serving over 10,000 travelers in 200 countries. Mintz has a proven track record of delivering excellent customer service while achieving significant cost savings through strategic vendor negotiations and program management. He holds an M.A. in International Studies and certifications in global travel management and security.
The document provides information about Outlook Expeditions and their Shorter Journey Expedition programme for 2010. It summarizes the 14-18 month preparation process for participants, including two group training days, a final preparation day, and the 7-18 day expedition. Safety is a top priority, with qualified leaders, 24/7 operations support, and insurance. The expedition will involve adventure activities, community/environmental projects, and cultural experiences. Fundraising of £2500 is required from each participant through activities like jobs, gifts, and group events.
Presentasjon ved Al Merschen (Myriad Marketing) under konferansesporet "Teknologi og nye medier". Konferanse "Fjord 2.0: Tematurisme for fremtiden", Bergen 24. - 25. november.
2. Individual Incentive Travel
Why Companies are Turning to Individual Incentive Travel
Limited resources to administer group programs
Deal with downsized or cancelled group program budget
More discrete way to implement incentive programs
y p p g
Avoid attrition and cancellation penalties associated
with group programs
with group programs
3. Individual Incentive Travel
Individual Incentive Travel On the Rise
• Companies struggle to create
next great trip year after
year.
year
• Participants are increasingly
asking for more flexible and
diverse travel experiences.
• Control budget – no
unexpected or hidden costs.
unexpected or hidden costs
4. Individual Incentive Travel
How Companies are Adjusting to New Business Environment
Companies changing incentive mix
C i h i i i i
21% Increase in use of
21% Increase in use of
debit/gift card
29% Increase in the use
of individual travel
16% Decrease in use of
merchandise reward
Incentive Industry Foundation (2010 Pulse Survey of Incentive Industry)
5. Individual Incentive Travel
Why Bellwether Rewards
• Leader of emerging individual travel incentives
• Created successful programs for Fortune 500
companies:
– 3M – Medtronic
– Anadarko Petroleum – Pepsi Co. / Frito Lay
– Blue Cross Blue Shield – Siemens
6. Individual Incentive Travel
Bellwether Travel Rewards
• Trip packages for any
budget
• F ll
Fully automated, online
d li
travel management system
• Up to 12 months to redeem
Up to 12 months to redeem
reward
• Fulfillment handled by
in‐house travel experts
i h l
7. Individual Incentive Travel
Bellwether Travel Rewards
• Pre built budget levels
Pre‐built budget levels
– $2,200 ‐ $6,500 per couple
• Each level has 15‐20 trip
Each level has 15 20 trip
packages
• Exciting destinations include:
– Championship golf resorts
– World class ski resorts
– Deluxe all‐inclusive resorts
Deluxe all inclusive resorts
– Cruise options
8. Individual Incentive Travel
Each Trip Includes
• Round‐trip air for two
• Deluxe accommodations
– Resort fees and taxes
• Rental car for duration of stay
or round‐trip ground
transportation*
* Where applicable
9. Individual Incentive Travel
Sample – Silver Level Travel Reward
• 4‐nights Fairmont Scottsdale Princess/ AZ
• 4‐nights Westin Kierland Resort/ Phoenix, AZ
4 i h W i Ki l d R / Ph i AZ
• 5‐nights Westin La Paloma/ Tucson, AZ
• 5‐nights Wigwam Resort/ Phoenix, AZ
• 6‐nights Hyatt Fisherman’s Wharf/ San Francisco, CA
• 5‐nights Loews Coronado Bay/ San Diego, CA
g y/ g ,
• 6‐nights The Lodge/ Sonoma, CA
• 5‐nights Silverado Resort/ Napa, CA
• 4‐nights Hyatt Regency Lake Tahoe Resort & Casino/ Lake Tahoe
• 6‐nights Keystone Lodge/ Keystone, CO
• 5‐nights Bellagio/Las Vegas, NV
5 nights Bellagio/Las Vegas NV
• 6‐nights Mirage/ Las Vegas, NV
• 5‐nights Disney Moderate Resort w/ Park Tickets/ Orlando, FL
• 6‐nights Westin Bayshore Resort/ Vancouver, Canada
• 5‐nights Fairmont Banff Springs/ Canada
• 4‐nights Dreams Puerto Vallarta (All‐Inclusive)/ MX
• 4‐nights Riu Palace Punta Cana (All‐Inclusive)/ Dominican Republic
• 4‐nights Paradisus Punta Cana (All‐Inclusive)/ Dominican Republic
• 3‐nights Paradisus Playa Conchal (All‐Inclusive)/ Costa Rica
• 4 nights Ocean Club/Turks and Caicos
4‐nights Ocean Club/Turks and Caicos
• 3‐nights Atlantis Resort‐Beach Tower/ Bahamas
10. Individual Incentive Travel
Program Implementation
• Travel reward certificates
– Ideal for 10 or less participants
– Great for on‐the‐spot recognition
• Online management system
– Ideal for more comprehensive programs
– Internal sales programs
– Dealer/Distributor sales programs
Dealer/Distributor sales programs
– Promotions
11. Individual Incentive Travel
Online Management System
• Fully automated online management system will Power all program
Fully automated online management system will Power all program
communications and Drive the travel fulfillment process.
• Allows program participants to:
– Receive a customizable registration “invite” email, along with a “link” into
g , g
the program website
– Review program terms & conditions along with information on how to use
their travel reward
• Register and complete travel profiles
R it d l t t l fil
• Review available trips with website links and detailed descriptions
• Submit detailed travel request
• Receive automated, personalized confirmations and email reminders
Receive automated personalized confirmations and email reminders
along with exceptional travel planning assistance from our travel
support staff
12. Individual Incentive Travel
Flexible structure
• As a stand alone reward or recognition program.
• As a “second‐tier” reward – in tandem with
established group program.
• Create reward program w/ multi‐layered structure
to recognize multiple qualifying levels.
13. Individual Incentive Travel
Designed for multiple applications
• Great for use in short‐term “fourth‐quarter” push
sales program.
• Targeted use for super achievers who may have
outgrown annual group program
• Highly motivating when used for non‐sales
employee recognition programs.
14. Individual Incentive Travel
Key Components to Successful Sales Incentive Program
• Establish Objectives the objectives must be simple, specific,
and obtainable.
d b i bl
• Outline the Strategy communicate clearly and measure the
results accurately.
• Measure Performance define both quantifiable and
qualitative goals. It might be necessary to look at historical
data and come up with an average in order to define a
data and come up with an average in order to define a
particular sales goal.
• Establish the Budget two types of award budgets: 1) closed‐
ended, and 2) open‐ended. Determine the maximum costs
involved with a closed‐ended program, and an estimate of
costs involved for an open‐ended program.
15. Individual Incentive Travel
Actual Examples of Program Applications
Large Medical Device Manufacturer
g
• Used program for short‐term (fourth quarter) sales stimulus.
• Objective was to increase market share of a specific medical device.
• Designed closed‐end program which would reward the top sales
Designed “closed end” program which would reward the top sales
qualifier from each region, along with their respective managers.
• Program was designed to fit within long‐standing President Club trip,
which they do annually for a small group of top performers. This allowed
which they do annually for a small group of top performers This allowed
more of the “middle sixty” of their sales team to qualify and feel part of
overall success.
• End result…190 sales team members were able to enjoy a trip of their
End result 190 sales team members were able to enjoy a trip of their
choosing, while the company gained valuable additional revenue along
with an increased market share for their product.
16. Individual Incentive Travel
Actual Examples of Program Applications
Napa Wine Distributor Sales Channel Program
• Used program to help introduce a new wine brand to restaurants and
other retail outlets in Midwest (as test market).
• Designed open ended (unlimited number of potential qualifiers) sales
Designed “open‐ended” (unlimited number of potential qualifiers) sales
incentive for their regional distributor‐sales channel partners, rewarding
those who achieved a pre‐established sale target.
• Wine istributor was pleasantly surprised that two of their distributor
Wine Distributor was pleasantly surprised that two of their distributor
partners were able to hit the top end target, exceeding initial program
expectations.
• Resulting in top qualifiers earning high‐value travel rewards, as well as the
g pq g g ,
successful introduction of new wine brand into target market. All were
motivated to achieve award and thus successfully “pushed” brand
awareness.