I worked at the past 3 Olympics games in sports marketing and will share some stories and behind the scenes insights of what makes a monumental event like the Olympics run.
Presented by Michelle Zhang at SF Learning Night on October 28th, 2015.
The document discusses strategies that companies use to leverage the Olympics for brand building. It outlines 7 key strategies: 1) Go green by promoting sustainability and environmental values; 2) Promote health and wellness by encouraging exercise and nutrition; 3) Localize campaigns to appeal to national pride in host countries; 4) Build goodwill through community engagement and supporting Olympic venues; 5) Leverage social media and create engaging digital experiences; 6) Ambush the Olympics by associating with it without being an official sponsor; 7) Create limited edition Olympic-themed products that allow consumers to feel connected to the games. The Olympics are seen as a powerful marketing tool due to their longevity, exclusivity, and ability to withstand scandals.
If you're working with any major brand, then the Olympics is one of the most significant marketing investments you'll make. Here are more than a dozen trends marketers need to plan around if they want to be relevant come the summer of 2016, along with some highlights of Olympics marketing in 2012 and 2014.
The Branding Games: Lessons in Sports Marketing from the 2014 Sochi OlympicsViralGains
We scour the digi-verse every month to bring you the latest trends in the industry!
This February, all eyes were on the Winter Games and the stiff competition on the slopes was matched by some epic marketing action. But seriously, who had time to keep up with it all? Luckily, we're here to answer all of your Sochi marketing questions!
Super Bowl 2019 / The insights behind the adsCanvas8
The document summarizes key insights from notable Super Bowl 2019 ad campaigns. It discusses how brands used self-deprecating humor to boost perceptions by poking fun at competitors or potential mispronunciations. It also analyzes how brands promoted inclusion by featuring underrepresented groups or disabilities. Finally, it examines how brands reassured consumers that they won't be replaced by emphasizing human abilities that AI lacks, like tasting food or enjoying human experiences.
The document discusses the changing landscape of luxury marketing as brands shift their focus to new consumer groups in emerging economies. It notes that as economies in Europe struggle, luxury brands are directing more of their marketing efforts towards consumers in fast-growing markets like China, India, and Brazil. The article examines how brands are targeting luxury travelers at airports through increased advertising and tailoring their messages to different cultures, especially Chinese consumers. It also looks at how smaller, niche luxury brands may have more opportunities than larger, established names to connect with new luxury shoppers through innovative social media localization strategies.
Abercrombie & fitch a perfect ecommerce solutionYasith Navoda
This document discusses A&F's e-commerce solution. It summarizes that A&F is a clothing company owned by Catrina that focuses on casual wear for ages 18-22. It operates over 300 stores in the US and is expanding internationally, including brands like Hollister Co. and Gilly Hicks. The document then provides details on A&F's product categories for men and women, as well as its market geography, functionality, promotion strategies, pricing, and business model. It concludes with an overview of A&F's brand, innovation, competition, and group members working on its e-commerce solution.
This document summarizes three major consumer and media trends for 2017: 1) Noise-cancelling consumers who are exposed to many ads each day and seek brands that meet their needs in creative ways. 2) The rise of direct selling as online shopping and delivery options grow. 3) The evolution of mobile payments and virtual currencies as generations who grew up digital become of age. Examples are given of companies innovating in these areas like Amazon, Starbucks, and Nike. The conclusion is that marketers must prepare for these changing consumer behaviors and payment preferences.
Key trends defining the future of luxuryLighthouse
The document outlines 10 key trends shaping the future of luxury: 1) Developing brand ecosystems around products, services, and experiences. 2) Prioritizing "money-can't-buy" experiences over possessions. 3) Emphasizing health, wellness, and well-being. 4) Viewing time as the ultimate luxury. 5) Choosing between hyper-specialization or diversification. 6) Providing highly personalized experiences through data analytics. 7) Growth of the second-hand luxury market and new business models. 8) Transformation and multiplication of distribution formats. 9) Luxury brands leading sustainability efforts. 10) Balancing inclusive creativity with exclusivity.
The document discusses strategies that companies use to leverage the Olympics for brand building. It outlines 7 key strategies: 1) Go green by promoting sustainability and environmental values; 2) Promote health and wellness by encouraging exercise and nutrition; 3) Localize campaigns to appeal to national pride in host countries; 4) Build goodwill through community engagement and supporting Olympic venues; 5) Leverage social media and create engaging digital experiences; 6) Ambush the Olympics by associating with it without being an official sponsor; 7) Create limited edition Olympic-themed products that allow consumers to feel connected to the games. The Olympics are seen as a powerful marketing tool due to their longevity, exclusivity, and ability to withstand scandals.
If you're working with any major brand, then the Olympics is one of the most significant marketing investments you'll make. Here are more than a dozen trends marketers need to plan around if they want to be relevant come the summer of 2016, along with some highlights of Olympics marketing in 2012 and 2014.
The Branding Games: Lessons in Sports Marketing from the 2014 Sochi OlympicsViralGains
We scour the digi-verse every month to bring you the latest trends in the industry!
This February, all eyes were on the Winter Games and the stiff competition on the slopes was matched by some epic marketing action. But seriously, who had time to keep up with it all? Luckily, we're here to answer all of your Sochi marketing questions!
Super Bowl 2019 / The insights behind the adsCanvas8
The document summarizes key insights from notable Super Bowl 2019 ad campaigns. It discusses how brands used self-deprecating humor to boost perceptions by poking fun at competitors or potential mispronunciations. It also analyzes how brands promoted inclusion by featuring underrepresented groups or disabilities. Finally, it examines how brands reassured consumers that they won't be replaced by emphasizing human abilities that AI lacks, like tasting food or enjoying human experiences.
The document discusses the changing landscape of luxury marketing as brands shift their focus to new consumer groups in emerging economies. It notes that as economies in Europe struggle, luxury brands are directing more of their marketing efforts towards consumers in fast-growing markets like China, India, and Brazil. The article examines how brands are targeting luxury travelers at airports through increased advertising and tailoring their messages to different cultures, especially Chinese consumers. It also looks at how smaller, niche luxury brands may have more opportunities than larger, established names to connect with new luxury shoppers through innovative social media localization strategies.
Abercrombie & fitch a perfect ecommerce solutionYasith Navoda
This document discusses A&F's e-commerce solution. It summarizes that A&F is a clothing company owned by Catrina that focuses on casual wear for ages 18-22. It operates over 300 stores in the US and is expanding internationally, including brands like Hollister Co. and Gilly Hicks. The document then provides details on A&F's product categories for men and women, as well as its market geography, functionality, promotion strategies, pricing, and business model. It concludes with an overview of A&F's brand, innovation, competition, and group members working on its e-commerce solution.
This document summarizes three major consumer and media trends for 2017: 1) Noise-cancelling consumers who are exposed to many ads each day and seek brands that meet their needs in creative ways. 2) The rise of direct selling as online shopping and delivery options grow. 3) The evolution of mobile payments and virtual currencies as generations who grew up digital become of age. Examples are given of companies innovating in these areas like Amazon, Starbucks, and Nike. The conclusion is that marketers must prepare for these changing consumer behaviors and payment preferences.
Key trends defining the future of luxuryLighthouse
The document outlines 10 key trends shaping the future of luxury: 1) Developing brand ecosystems around products, services, and experiences. 2) Prioritizing "money-can't-buy" experiences over possessions. 3) Emphasizing health, wellness, and well-being. 4) Viewing time as the ultimate luxury. 5) Choosing between hyper-specialization or diversification. 6) Providing highly personalized experiences through data analytics. 7) Growth of the second-hand luxury market and new business models. 8) Transformation and multiplication of distribution formats. 9) Luxury brands leading sustainability efforts. 10) Balancing inclusive creativity with exclusivity.
This document discusses how Estonian Air has successfully used social media to build emotional commitment. It provides examples of campaigns that generated free positive media coverage and subscriber growth through crowdfunding activities and gamification. Specifically, it summarizes a name-the-plane campaign that engaged 12,000 participants and led to new newsletter subscribers. The document advocates using social media to connect customers to things they care about emotionally for maximum return on investment.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
Successful Beauty & Personal Care Product - Model draftMadison Morris
The document discusses strategies for successful new product launches in the beauty and personal care industry. It proposes a "hopscotch model" involving focusing on self-actualization benefits, telling a story about the product benefits, and ensuring the product does not cannibalize existing lines or face significant competition. The model is applied to the body wash category, highlighting the Philosophy brand as an example of a successful launch that helped consumers' self-search and allowed choice without endangering other products.
Global brands allow companies to achieve economies of scale in production and marketing. However, some national brands are better suited to local tastes and cultures. The document discusses the advantages and risks of both global and national brands. It concludes that companies should use global brands where possible but national brands where necessary to adapt to local conditions.
This document provides summaries of 7 marketing campaigns:
1) Stubhub's #OnlyGoodSurprises campaign uses hidden cameras to prank sports fans and give away prizes to raise awareness of their ticket marketplace.
2) McDonald's Fruit Match game in Sweden synced an app to TV ads to engage viewers by having them pick fruits for a chance to win free smoothies.
3) Carling Black Label's "Be the Coach" campaign in South Africa allows fans to act as virtual coaches for soccer teams through beer packaging.
4) Childline Helpline's "Free Our Voices" campaign uses an online petition with voice recognition technology to raise awareness of unanswered child help calls.
5) Puma
This is our slide deck for L'Oreal Brandstorm challenge, with the theme: traver retail. We provide some insight and analysis on travel retail market and give some suggestion on how Lancome can compete in this market.
Harley-Davidson is looking to engage younger consumers like Generation X and Generation Y in order to boost declining sales. Their target audience has traditionally been older Baby Boomers. Black Sheep Media has created a marketing plan called "How far will you go?" that aims to lower the average age of Harley consumers by targeting 30-40 year olds through various media channels and softening the brand's image to appeal to these audiences. The plan will use television, magazines, out of home advertising, social media, and experiential marketing to reach potential new customers.
Great Dane Media, a class simulated media planning agency, created a comprehensive media plan for Harley Davidson to market to a younger audience in 2018.
The Luxury Institute provides trends for the upcoming year. However, the economic crisis will impact the luxury industry in several ways. Fewer "mass consumers" and declines in wealth even among the rich will decrease luxury spending. But strong brands should invest during downturns to position themselves for long term success. Younger generations and mobile technology will also increasingly influence the industry. As the economy worsens, price and value will matter more to consumers. Philanthropy and corporate social responsibility will also become more important for building brand reputation. Classic luxury can coexist with selective indulgence guided by trusted advisors. Trust, authentication, and validation will be more important to consumers in making purchasing decisions.
Mc donald’s campaign for sochi olympicsSocialAppsHQ
Social Media domain has become the epicenters for all campaigns and other promotional activities, enhancing the reach and brand value of products and services alike. Social Media Campaigns account for the most impactful and objectively measurable ways of promoting any commodity, services, events or organization.
- Lancôme is a French luxury cosmetics brand founded in 1935 that distributes skin care, fragrance, and makeup products internationally.
- It launched its first five fragrances in 1936 and since then has expanded into skincare with products like its Nutrix repair cream.
- The brand targets consumers with relatively high purchasing power and aims to reach customers across different socioeconomic classes.
Michael Kors is seeking growth through a strategic marketing plan with the following objectives:
- Increase annual revenue by 175% by 2018
- Increase social media following by 5% monthly
- Surpass Ralph Lauren as the top online luxury brand with 23.1% market share
- Protect brand value
The plan proposes increasing product offerings, expanding geographical presence, exploring e-commerce, highlighting innovation, and controlling supply and demand to achieve objectives while maintaining brand exclusivity. The analysis identifies strengths in branding and quality, but also threats from competitors and reliance on discretionary spending susceptible to economic conditions.
Fashion and Luxury Brand Strategy, Soon After Internet Massification Margarida E. Pereira
1. Younger consumers and new groups will become the dominant luxury brand segments as market pressures drive a second wave of luxury brand consolidation.
2. Luxury brands will need to focus on customer experience through personalization, uniqueness, and new digital flagship stores to engage younger consumers online and in new markets.
3. Emerging technologies like nanotechnology, implantable devices, and virtual/augmented reality will allow new luxury players to emerge as tastes and customer desires change.
Michael Kors offers a range of high quality clothing, accessories, and handbags that embody a jet-set lifestyle. They differentiate their simple yet sophisticated designs from competitors and maintain brand consistency through diffusion lines and annual fashion shows. Key elements of their marketing mix include global retail expansion, celebrity endorsements, and social media engagement to build their image and drive sales.
The cosmetics industry has grown significantly over time from ancient Egypt and Rome to a $160 billion global industry today. Major companies like L'Oreal, Procter & Gamble, and Unilever have consolidated market share. While the industry faces threats from large retailers like Walmart, competitors differentiate through new products and brand loyalty to maintain dominance. The future of the industry depends on expansions in emerging markets and growth areas like men's products and anti-aging.
Harley Davidson is an iconic American motorcycle brand founded in 1903 in Milwaukee, Wisconsin. It survived World War I by selling motorcycles to the military and escaped bankruptcy twice. In addition to motorcycles, Harley Davidson sells motorclothes and riding gear. The brand has focused on building loyalty through personalized customer relationships, empowering customers, and sponsoring the Harley Owners Group community. The brand's core values of individualism and freedom appeal particularly to middle-aged executives. To attract younger customers, Harley Davidson could make motorcycles more affordable and launch a new sports bike line while staying true to its values of freedom and individualism.
In 2010, I hit the jackpot when I got an internship to work at the Winter Olympics in Vancouver. Since then, I’ve been lucky enough to work at two more Olympics in London and Sochi. These experiences forever transformed my life both personally and professionally.
Over the years, I’ve been asked, “what did you actually do during the Olympics?” People often don’t realize that the Olympics event is the Mount Everest of the events industry. The athletes get the fame and glory, but behind the scenes there is an army of professionals who make it all come together. Many have made it their career to work in the sporting events industry. I was a tiny participant in this complex ecosystem – specifically in sports marketing and hospitality.
For a local Learning Night event, I created a presentation which explained my job and shared some of my personal reflections.
The document outlines the In Bike We Trust project which involves two friends, Clement and Pauline, bicycling over 10,562 km from Argentina to Colombia over 8 months to promote cycling. They will document their journey through videos, articles and interviews. The budget outlines their expected expenses of €19,146 which will be funded through personal contributions, grants and crowdfunding. Appendices provide more details on their planned routes through South America and each of their backgrounds and qualifications.
The 2014 Whitewater World Championships by Deep Creek 2014TCOPE
The ICF Canoe Slalom World Championships represent a gathering of over 40 nations vying for the title of World Champion of this Olympic sport.
The event offers advertisers and sponsors an amazing platform for brand and product exposure from now through the event in September 18-21, 2014.
* Largest inbound sporting event to the United States in 2014
* International broadcast to over 11 markets in Europe reaching 21.5 million viewers
* NBC Sports coverage reaching a potential 80 million households
* 40,000 spectators from key markets of Washington, DC, Baltimore, MD and Pittsburgh, PA converging on Deep Creek Lake, MD for the event and World Championship Summer.
* Onsite exposure and activation
Evaluating The Economic Impact of Your EventsBritt Brouse
Erik will share best practices around using industry-standard tools like the Event Impact Calculator to measure your organization's economic impact, and how to communicate the information to stakeholders in an efficient and powerful way.
This document discusses how Estonian Air has successfully used social media to build emotional commitment. It provides examples of campaigns that generated free positive media coverage and subscriber growth through crowdfunding activities and gamification. Specifically, it summarizes a name-the-plane campaign that engaged 12,000 participants and led to new newsletter subscribers. The document advocates using social media to connect customers to things they care about emotionally for maximum return on investment.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
Successful Beauty & Personal Care Product - Model draftMadison Morris
The document discusses strategies for successful new product launches in the beauty and personal care industry. It proposes a "hopscotch model" involving focusing on self-actualization benefits, telling a story about the product benefits, and ensuring the product does not cannibalize existing lines or face significant competition. The model is applied to the body wash category, highlighting the Philosophy brand as an example of a successful launch that helped consumers' self-search and allowed choice without endangering other products.
Global brands allow companies to achieve economies of scale in production and marketing. However, some national brands are better suited to local tastes and cultures. The document discusses the advantages and risks of both global and national brands. It concludes that companies should use global brands where possible but national brands where necessary to adapt to local conditions.
This document provides summaries of 7 marketing campaigns:
1) Stubhub's #OnlyGoodSurprises campaign uses hidden cameras to prank sports fans and give away prizes to raise awareness of their ticket marketplace.
2) McDonald's Fruit Match game in Sweden synced an app to TV ads to engage viewers by having them pick fruits for a chance to win free smoothies.
3) Carling Black Label's "Be the Coach" campaign in South Africa allows fans to act as virtual coaches for soccer teams through beer packaging.
4) Childline Helpline's "Free Our Voices" campaign uses an online petition with voice recognition technology to raise awareness of unanswered child help calls.
5) Puma
This is our slide deck for L'Oreal Brandstorm challenge, with the theme: traver retail. We provide some insight and analysis on travel retail market and give some suggestion on how Lancome can compete in this market.
Harley-Davidson is looking to engage younger consumers like Generation X and Generation Y in order to boost declining sales. Their target audience has traditionally been older Baby Boomers. Black Sheep Media has created a marketing plan called "How far will you go?" that aims to lower the average age of Harley consumers by targeting 30-40 year olds through various media channels and softening the brand's image to appeal to these audiences. The plan will use television, magazines, out of home advertising, social media, and experiential marketing to reach potential new customers.
Great Dane Media, a class simulated media planning agency, created a comprehensive media plan for Harley Davidson to market to a younger audience in 2018.
The Luxury Institute provides trends for the upcoming year. However, the economic crisis will impact the luxury industry in several ways. Fewer "mass consumers" and declines in wealth even among the rich will decrease luxury spending. But strong brands should invest during downturns to position themselves for long term success. Younger generations and mobile technology will also increasingly influence the industry. As the economy worsens, price and value will matter more to consumers. Philanthropy and corporate social responsibility will also become more important for building brand reputation. Classic luxury can coexist with selective indulgence guided by trusted advisors. Trust, authentication, and validation will be more important to consumers in making purchasing decisions.
Mc donald’s campaign for sochi olympicsSocialAppsHQ
Social Media domain has become the epicenters for all campaigns and other promotional activities, enhancing the reach and brand value of products and services alike. Social Media Campaigns account for the most impactful and objectively measurable ways of promoting any commodity, services, events or organization.
- Lancôme is a French luxury cosmetics brand founded in 1935 that distributes skin care, fragrance, and makeup products internationally.
- It launched its first five fragrances in 1936 and since then has expanded into skincare with products like its Nutrix repair cream.
- The brand targets consumers with relatively high purchasing power and aims to reach customers across different socioeconomic classes.
Michael Kors is seeking growth through a strategic marketing plan with the following objectives:
- Increase annual revenue by 175% by 2018
- Increase social media following by 5% monthly
- Surpass Ralph Lauren as the top online luxury brand with 23.1% market share
- Protect brand value
The plan proposes increasing product offerings, expanding geographical presence, exploring e-commerce, highlighting innovation, and controlling supply and demand to achieve objectives while maintaining brand exclusivity. The analysis identifies strengths in branding and quality, but also threats from competitors and reliance on discretionary spending susceptible to economic conditions.
Fashion and Luxury Brand Strategy, Soon After Internet Massification Margarida E. Pereira
1. Younger consumers and new groups will become the dominant luxury brand segments as market pressures drive a second wave of luxury brand consolidation.
2. Luxury brands will need to focus on customer experience through personalization, uniqueness, and new digital flagship stores to engage younger consumers online and in new markets.
3. Emerging technologies like nanotechnology, implantable devices, and virtual/augmented reality will allow new luxury players to emerge as tastes and customer desires change.
Michael Kors offers a range of high quality clothing, accessories, and handbags that embody a jet-set lifestyle. They differentiate their simple yet sophisticated designs from competitors and maintain brand consistency through diffusion lines and annual fashion shows. Key elements of their marketing mix include global retail expansion, celebrity endorsements, and social media engagement to build their image and drive sales.
The cosmetics industry has grown significantly over time from ancient Egypt and Rome to a $160 billion global industry today. Major companies like L'Oreal, Procter & Gamble, and Unilever have consolidated market share. While the industry faces threats from large retailers like Walmart, competitors differentiate through new products and brand loyalty to maintain dominance. The future of the industry depends on expansions in emerging markets and growth areas like men's products and anti-aging.
Harley Davidson is an iconic American motorcycle brand founded in 1903 in Milwaukee, Wisconsin. It survived World War I by selling motorcycles to the military and escaped bankruptcy twice. In addition to motorcycles, Harley Davidson sells motorclothes and riding gear. The brand has focused on building loyalty through personalized customer relationships, empowering customers, and sponsoring the Harley Owners Group community. The brand's core values of individualism and freedom appeal particularly to middle-aged executives. To attract younger customers, Harley Davidson could make motorcycles more affordable and launch a new sports bike line while staying true to its values of freedom and individualism.
In 2010, I hit the jackpot when I got an internship to work at the Winter Olympics in Vancouver. Since then, I’ve been lucky enough to work at two more Olympics in London and Sochi. These experiences forever transformed my life both personally and professionally.
Over the years, I’ve been asked, “what did you actually do during the Olympics?” People often don’t realize that the Olympics event is the Mount Everest of the events industry. The athletes get the fame and glory, but behind the scenes there is an army of professionals who make it all come together. Many have made it their career to work in the sporting events industry. I was a tiny participant in this complex ecosystem – specifically in sports marketing and hospitality.
For a local Learning Night event, I created a presentation which explained my job and shared some of my personal reflections.
The document outlines the In Bike We Trust project which involves two friends, Clement and Pauline, bicycling over 10,562 km from Argentina to Colombia over 8 months to promote cycling. They will document their journey through videos, articles and interviews. The budget outlines their expected expenses of €19,146 which will be funded through personal contributions, grants and crowdfunding. Appendices provide more details on their planned routes through South America and each of their backgrounds and qualifications.
The 2014 Whitewater World Championships by Deep Creek 2014TCOPE
The ICF Canoe Slalom World Championships represent a gathering of over 40 nations vying for the title of World Champion of this Olympic sport.
The event offers advertisers and sponsors an amazing platform for brand and product exposure from now through the event in September 18-21, 2014.
* Largest inbound sporting event to the United States in 2014
* International broadcast to over 11 markets in Europe reaching 21.5 million viewers
* NBC Sports coverage reaching a potential 80 million households
* 40,000 spectators from key markets of Washington, DC, Baltimore, MD and Pittsburgh, PA converging on Deep Creek Lake, MD for the event and World Championship Summer.
* Onsite exposure and activation
Evaluating The Economic Impact of Your EventsBritt Brouse
Erik will share best practices around using industry-standard tools like the Event Impact Calculator to measure your organization's economic impact, and how to communicate the information to stakeholders in an efficient and powerful way.
The document provides information about SneakerBall VII, an event organized by the Greater Washington Sports Alliance to honor regional sports pioneers and their accomplishments. It will be held on September 14, 2010 at the National Building Museum. The event will include a cocktail reception, dinner, and awards ceremony honoring inductees of the Hall of Champions. Sponsorship opportunities are available starting at $7,500, and provide benefits like tickets to a pre-event reception, logo placement in materials, and tables at the event.
Ambush marketing is the unauthorized association of a business with a sponsored event to gain marketing benefits without paying licensing fees. It takes indirect forms like advertising around the event or sponsoring related categories. While it creates brand exposure, it also subverts the integrity of events and confuses consumers. Regulators have tried to restrict ambush marketing through rules during events like the Beijing Olympics, but ambushers still find creative ways to promote their brands through subtle associations. There is an ongoing debate around the ethics of ambush marketing versus its role in competitive business.
This document provides information about WorldVentures, a global travel club company. Some key details include:
- WorldVentures offers travel packages and membership programs that allow members to save money on travel and earn income through referrals.
- Their flagship product is the DreamTrips membership which provides access to organized group trips around the world.
- The company has over 7 years of experience in the travel industry and operates in 25+ countries globally with offices in Texas and Malaysia.
- Members can book flights, hotels, tours and other travel through Rovia, WorldVentures' online booking platform.
- The opportunity allows members to earn rewards points, qualify for monthly bonuses,
Ambush marketing involves a business gaining unauthorized association with a sponsored event to benefit from the marketing rights and fees without paying for an official sponsorship. It takes indirect forms like advertising around the event or sponsoring individual participants. While it creates brand exposure for ambushers, it also undermines official sponsors and can confuse consumers over who actually sponsors an event. Regulators have tried to restrict ambush marketing through rules during high-profile events like the Olympics and World Cup, but ambushers have still found creative ways to promote their brands through the events.
Ambush marketing is the unauthorized association of a business with a sponsored event to gain marketing benefits without paying licensing fees. It has a long history, including at the Olympics where Nike famously ambushed sponsor Adidas. Forms include suggestive advertising, blocking sponsor logos, and stunts. It raises ethical issues by confusing consumers and undermining official sponsors. Events now have stricter rules to limit ambush marketing tactics.
This document describes an event called "Cyclothon" organized to promote cycling and raise awareness about pollution. The event involves different cycling categories based on distance and age. It aims to change perceptions about cycling and encourage people to use bicycles for transportation to reduce emissions. Participants will receive refreshments and there will be live music and an award ceremony. Brands can sponsor the event to promote their name among nature lovers in the city. The main sponsor receives prominent branding and the co-sponsor also receives branding benefits. The event will be promoted through newspapers, banners, posters and electronic media. It is scheduled for June 30, 2013 at Ravishankar Shukla Stadium in Jabalpur.
Champion Makers – How Iconic Events Make Winners Of Us Allgreaterzion
The Greater Zion area is on a premier stage like never before. Over a span of 13 months, the communities here will host three world championship endurance events including the IRONMAN World Championship and two IRONMAN 70.3 World Championships. The IRONMAN World Championship is the longest running, most iconic endurance event in the world and St. George will be the first destination outside of Hawaii to host it. Leaders have said this will be the most globally significant event to take place in Utah since the 2002 Winter Olympics. This speaks volumes about the kind of destination we have become. Much like what the Winter Olympics did for northern Utah in 2002, hosting three back-to-back world championships will showcase the qualities of the area, demonstrate the capabilities of our people, and strengthen the fundamental economic value of our communities in an unrivaled way. Through events like these, the area gains credibility and respect from business owners and leaders throughout the world. This “street cred” enhances the economic development opportunities for business sectors far beyond tourism, sports and hospitality. This session will showcase the value and opportunities these events bring and explore the far-reaching benefits to the overall economic development efforts in the area.
The document proposes an action plan to make the Giro d'Italia bike race more international. The primary activities include organizing a "Little Giro" bike training camp for kids ages 6-12 in 10 countries, culminating in a final competition. The top kid from each country would be selected to form a "Junior Dream Team" to accompany Giro athletes. Secondary activities involve public viewings of past Giro races and a fancy bicycle parade. The goals are to improve Giro's image abroad, generate awareness among younger generations, and attract media attention through the kids' involvement. Comparable initiatives like the DANONE Nations Cup soccer tournament show how engaging kids can increase a brand's visibility and media coverage internationally. Key
The document summarizes a proposed Spin City Festival event that features drifting cars and live entertainment. It aims to bring together people from different backgrounds to experience stunts and burning tires in a safe, family-friendly environment held bi-monthly. The organizers seek brand sponsors to promote the event through their social media networks of over 5,000 followers, offering exclusivity and exposure to new markets. Previous sponsorships from brands like Jack Daniels, Nedbank, and Vodacom are cited as examples of successful relationships.
DUPLAYS is the largest provider of adult recreational and competitive sports leagues in the UAE. It has grown from 400 members in 2007 to over 45,000 members currently. DUPLAYS organizes various sports leagues and large scale events for brands. It manages all aspects of events from conception to execution. Some of the major events organized by DUPLAYS include the FIFA Interactive World Cup, Castrol Goal Football Tournament, and Volkswagen Junior Masters involving participants from multiple countries in the region.
European Best Destination 2018 Wroclaw - case studyBrandBridge
How do you earn 1 bln $ for the city's economy? Please read the the presentation with case study. If you would like more information, please feel free to contact us.
The document discusses the history and organization of the Olympic Games. It covers the founding of the modern Olympics in Athens in 1896, the introduction of women and winter events, and the influence of technology and media. It describes the two-stage process by which the International Olympic Committee selects host cities and the benefits of hosting for local economies and businesses through branding, tourism, and infrastructure development. Regulations around the use and protection of the Olympic brand by sponsors and advertisers are also outlined.
1. The Special Olympics European Summer Games 2014 will be held in Belgium from September 9-21, 2014, hosting over 2,000 athletes from 58 European countries competing in 11 sports.
2. The goals of the event are to organize memorable games for the athletes, leave a lasting legacy for Special Olympics in Europe, and increase awareness and acceptance of people with intellectual disabilities.
3. Corporate partners play an important role in funding the event and have opportunities for marketing, employee engagement, and supporting an important social cause.
8 Years a Rotaractor - Why the Rotaract Clubs of Iasi, Romania are an inspira...Anca Matcovschi, MBA
This presentation is meant as inspirational material for members of the Rotaract Club of Salt Lake City, UT. It includes some of my international experiences with Rotaract Clubs around the world, coupled with examples of projects from my home club, Rotaract Iasi, along with regional and district projects from Romania.
Net neutrality - an introduction to the Four Freedoms, History, and recent proposals for changes.
Presented by Michael Plasmeier at SF Learning Night on February 11th, 2015.
Why spaced repetition and active recall testing works, and how to use Anki to memorize things by employing these methods.
Presented by Kerrick Staley at SF Learning Night on February 11th, 2015.
Brazilian Jiu Jitsu is a martial art and combat sport that focuses on grappling and ground fighting. The author provides background on their experience with judo and jiujitsu. The document discusses the history and development of BJJ from its origins in Japan to its popularization by the Gracie family in Brazil. Key techniques like arm bars, guards, and mounts are mentioned. Personal growth benefits of BJJ like strength, overcoming failure, and exercise are also highlighted.
Stories of violins, their owners, and thieves of musical instruments. What is the reasoning for stealing a violin? What do thieves do with them? How are they recovered? A dive into the monetary and emotional scale of these heists.
Presented by Nigel Le at SF Learning Night on December 9th, 2015.
Let's Make Our Food a Little More Rottenlearningnight
Fermentation is a preservation method mankind has practiced since the beginning of civilization. In this talk, we will discuss this technique's impact on our diet, history, culture, and on the way learn some great ways to use this method in our own lives!
Presented by Stephen Pon at SF Learning Night on December 9th, 2015.
Flashmobs & Scavenger Hunts: Getting People to Do Things Out of Their Comfort...learningnight
I organize flashmobs & scavenger hunts. Let's chat about some stories & tips on how to get people to do things out of their comfort zone.
Presented by Kevin Ma at SF Learning Night on November 18th, 2015.
What is a violin? An introduction to violins and some of the notable ones from the past.
Presented on August 26th, 2015 by Nigel Le at SF Learning Night.
Climbing Steps: From Casual to Competitivelearningnight
A brief recollection of four years of climbing and how it changed from an adult recreational playground, to a passion in self-improvement.
Presented by Michael Dang at SF Learning Night on November 18th, 2015.
A short presentation on the eccentric founder of fashion's most iconic brands and why she is still one of the ultimate business and culture icons.
Presented by Maggie Cai at SF Learning Night on November 18th, 2015.
Drawing101 - Level Up Your Stick Figureslearningnight
Stop drawing stick figures and start drawing properly proportioned human bodies. An interactive lesson in drawing!
Presented by Joyce Lau at SF Learning Night on November 18th, 2015.
History of typefaces, how they were developed, and the impact of a well chosen font.
Presented by Tim Plummer at SF Learning Night on August 26th, 2015.
This document discusses the topic of Tarot. It explains that Tarot is an ancient book of wisdom containing 78 symbols that represent archetypes and experiences in human life. It discusses Carl Jung's concept of archetypes as universal patterns in human behavior. It also discusses Jungian archetypes and the Meyers-Briggs personality types. Further, it defines the difference between archetypes and stereotypes. Finally, it outlines some of the major concepts of Tarot including the Major and Minor Arcana and how Tarot readings can provide guidance, clarity and spiritual understanding.
Bring an extra level of hype - expect an understanding of esports, the different games and formats people play, the business side of it, the growing ecosystem, and most importantly its culture. Brought to you by a lifelong nerd babyyy.
Presented by Joe Higgins at SF Learning Night on September 29th, 2015.
This document proposes solutions to homelessness in San Francisco. It discusses that homelessness is often caused by a lack of financial resources, as well as life events like relationship issues, job loss, illness, or substance abuse. San Francisco has spent $1.5 billion trying to end homelessness but still has thousands without shelter. The document advocates for a "No Homeless Left Behind" approach using scalable, affordable housing combined with supportive services. It suggests emulating programs in other cities that have housed over 100,000 people and exploring options like tenant housing and managed tent cities. Overcoming political and institutional challenges is seen as key to implementing more effective long-term solutions.
A talk about credit cards, getting frequent flyer miles, your credit score, and how to combine all of these things to travel (mostly) for free.
Presented by Ka Mo Lau at SF Learning Night on March 24th, 2015.
Boletin de la I Copa Panamericana de Voleibol Femenino U17 Guatemala 2024Judith Chuquipul
holaesungusto.- Boletín final de la I Copa Panamericana de Voleibol Femenino U17 - Ciudad de Guatemala 2024 que se realizó del 27 de mayo al 01 de julio, en el Domo Polideportivo Zona 13.
Fuente: norceca.net
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Turkey vs Georgia Turkey's Road to Redemption and Euro 2024 Prospects.pdfEticketing.co
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According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Netherlands vs Austria Netherlands Face Familiar Foes in Euro Cup Germany Gro...Eticketing.co
The Netherlands are in Group D in Euro Cup Germany - and, unpaid to this, they will be coming up against familiar foes. Remarkably, they have played France, who have fashioned some of the greatest players of all time, 30 times throughout history. Despite France being more effective in major competitions, including captivating the World Cup in 2018, Holland have the greater head-to-head record.
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However, in 2023, they played one another twice, with France endearing both matches 4-0 and 2-1 individually. Against Poland and Austria, the Netherlands also have a stout record, winning just under half the matches. They faced Austria at Euro 2020, engaging 2-0, and they haven't lost to Poland since 1979.
The lettering is on the wall for Holland to qualify for the knockouts, but nothing is failsafe. The Netherlands kickstart their Euros campaign against Poland on Sunday, June 16th. In Hamburg, they will have to go up against one of the best strikers in the world, Robert Lewandowski.
Netherlands vs Austria: Tough Challenges Await the Netherlands in Euro Cup Germany
Five days later, they travel south to face France in Leipzig, a side led by Kylian Mbappe - one of the finest players in the world currently and one of the most impressive players in his nation's history. To conclude, they face Austria in Berlin, knowing it could be the end of the road if they don't perform.
Ronald Koeman is widely considered one of the more successful Dutch managers in Premier League history, considering the nation has a reputation for struggling to replicate their talents in England. The former Everton manager went against that script and shone — and now he is back managing his nation.
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Netherlands vs Austria: Ronald Koeman's Tactical Approach For UEFA Euro 2024
As well as being the highest-scoring defender in history, Koeman is a man with immense tactical knowledge. He returned to manage Holland at the start of 2023 after it was announced Louis van Gaal would retire. His life back in the dugout with the team wasn't easy, as he lost his first match 4-0 to France after going 3-0 down within 21 minutes.
However, he eventually helped them qualify for Euro Cup Germany. The 61-year-old likes to organize his team with a defensive mindset. Some might call it pragmatic as he defends with minimal space between the lines, but that's often needed for international football.
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Understanding Golf Simulator Equipment A Beginner's Guide.pdfMy Garage Golf
Dive into golf simulation with our beginner's guide, perfect for anyone new to the concept. Understand the critical components like sturdy frames, high-quality impact screens, and side netting that ensure your safety and enrich your practice sessions. Learn the benefits of proper projector mounts and compatibility with your existing setup. This guide helps you make informed choices, transforming your home into a realistic and effective golfing practice environment.
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Hesan Soufi's Legacy: Inspiring the Next GenerationHesan Soufi
Hesan Soufi's impact on the game extends far beyond his on-field exploits. With his humility, sportsmanship, and unwavering commitment to excellence, Soufi has become a role model for aspiring footballers worldwide. His legacy lies not only in his achievements but also in the inspiration he provides to the next generation of talented players.
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Indian cricketer Hardik Pandya and Serbian actress Natasha Stankovic have decided to part ways, ending a relationship that captivated fans and followers worldwide. The news of their split has been making headlines, stirring a mixture of shock, sadness, and speculation among their supporters.
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Gabriel Kalembo A Rising Star in the World of Football Coachinggabrielkalembous
Gabriel Kalembo is a player's coach who connects with his teams on a deep level. With a strong background in sports science and a passion for the game, Kalembo has developed a unique coaching philosophy that emphasizes player development and tactical flexibility. His ability to connect with players and create a positive team culture has led to success at every level he has coached.
5. 44
Today I will share a behind-the-scenes look at the Olympics and my personal
reflections
Olympics and
the sports
marketing
industry
My job during
the Olympics
Memories and
reflections
7. 66
The Winter and Summer Olympics at a Glance
Nations Competing 82 204 88
Athletes
Participating
2,566 10,820 2,873
Number of Sports 15 26 15
Number of Events 86 302 98
Budget (total
including
infrastructure)
$9.2B USD $14.5B USD $51B USD
Operating Budget $1.9B USD $2.2B USD $6.5B USD
Domestic Sponsors 57 ($700M) 42 ($1.1B) 8 ($1.3B)
Worldwide
Sponsors
11 11 11
8. 77
The 11 Worldwide Partners each pay ~$100M to get exclusive marketing
rights at the Olympics
And they each spend 3-4x beyond the fee in order to “activate” their sponsorship
9. 88
Visa has been a Worldwide Partner since 1986, and has signed on to
sponsor until 2020
10. 99
Not only does Visa have exclusive branding rights, it is the only accepted
credit card at Olympic venues during the Games
11. 1010
Corporations use sports marketing as a strategy to enhance branding, grow
their business objectives, and reward their key relationships
Visa has leveraged the Olympics sponsorship to grow it’s share price, and also
created a world class hospitality program to enhance its business relationships with
consumers and clients
Sponsorship Benefits
Brand equity: Increase consumer good will and esteem
towards the sponsor with worldwide marketing rights
Business objectives: Enhance core business objectives such
as revenue goals, share goals, or brand awareness.
Showcasing: Showcase technology, products, or services at
the world’s biggest event
Defense: Exclusive rights keep the competitors out
Internal rewards: Maintain key business relationships and
improve morale or motivate employees via hospitality
arrangements (advance tickets, VIP access to venues,
discounted hotel rates)
.
12. 1111
Visa’s Hospitality Program is the epitome of hospitality, every last detail is
planned and perfected
Clients Consumers
Guests
Retail Banking C-suite Executives,
sponsored athletes
Visa sweepstakes winners from all
over the world
Tickets
VIP seats at most anticipated
events
VIP seats at events
Accommodations Super fancy hotel Fancy hotel
Flight Arrivals & Departures
Personalized escort service by
Visa staff
Personalized escort service by
Visa staff
Transportation
Private coach bus to and from all
events
Unlimited public transportation
card
Food
Fancy meals in private Visa lounge
in the hotel
$100 per day prepaid card
Amenities
Boatload of Olympic swag
+ Special events like meeting
athletes
Truckload of Olympic swag
13. 1212
To ensure the success of the program, Visa hires an events team to plan and
execute the program and bring the best hospitality service
Hospitality! Operations.
15. 1414
Glorified tour guide in 2010, and shared Vancouver with the world
All smiles in front of the guests Behind the scenes
16. 1515
Data machine in 2012, making full use of my “consulting” skills
What people thought I was doing What I was really doing
17. 1616
Transportation lead in 2014, and built bonds with local Russian staff
Down at the Olympic Park for ice sportsUp in the mountains for snow sports
21. 2020
The Olympics made my dream come true, I met my ultimate sports idol,
Michelle Kwan!
Touched Michelle Kwan’s skates in 2010
Met her in person in 2014!
22. 2121
The team of people you work with become your family
Link to video of when we jumped into the Black Sea to celebrate the end of Sochi 2014
23. 2222
Relationships matter, and they paid priceless dividends I never would have
predicted
From working together at London 2012 To working together at LinkedIn!
24. 2323
Relationships matter, and they paid priceless dividends I never would have
predicted
If I hadn’t met Peter, I would have never found out about Learning Night!
25. 2424
Finally, my Dad got to vicariously live his Olympics dream through me. After
all that he has sacrificed for me, I’m so glad I can offer something in return