An image says more than……                   Games Of The Heart
Special Olympics is a testament to the indestructibility of the human spirit … you, theathletes, are the ambassadors of th...
Founded in 1968 by Eunice Kennedy Shriver•To provide year-round sports training and athletic competition for people with  ...
World Winter & World Summer GamesEuropean Winter & European Summer Games                                   Games Of The He...
Special Olympics European  Summer Games 2014          Official Launch: 14 June 2012                                  Games...
Special Olympics European       Summer Games 2014                      MISSIONThrough the joy and transformative power of ...
Special Olympics European        Summer Games 2014                      OBJECTIVES1.   Organise Fabulous Games and give th...
Special Olympics European  Summer Games 2014PARTICIPANTS•   58 delegations•   2024 athletes, 603 coaches, 209 staff•   3-4...
Special Olympics European           Summer Games 2014Day 1 – 9th of September     Arrival of the delegations              ...
Special Olympics European  Summer Games 2014                       SPORTS       1.    Athletics       2.    Badminton     ...
Brand        Games Of The Heart
Funding strategy            Government             SupportCorporate                 CrowdPartners                 Funding ...
Being a Corporate Partner …Is it “only“ about Marketing, Visibility, Brand image and                           ROI ?      ...
Rights and benefits•   Global Sponsors: covered by Special Olympics International•   Official partners: 500K EUR, max 6 wi...
Institutions and     Rights & Benefits*           Global       Official Partner    Official Supplier    Fund Raiser      O...
Budget allocation                 11%      20%                              Opening ceremony                              ...
Global sponsors  Official partners  Official suppliersFundraisersFriends of                       Games Of The Heart
Official media                                   With Love From  Institutions and organisationsSO Get Into it Fans        ...
Media• September 2013 – September 2014  – September 2013: 1 year before, Eunice Kennedy Shriver Day, car free Sunday, Tim ...
Planning                              o Maintain an adequate level of awareness across all                                ...
Activation of public groups  In Belgium    Those directly involved                                 Those indirectly involv...
Some latest news• Princess Astrid has confirmed 2014SOESG is under the high  patronage of Her Royal Majesty.• Jacques Rogg...
MANY THANKS FOR YOURSUPPORT                  Games Of The Heart
SO2014 Commercial presentation
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SO2014 Commercial presentation

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  • Info on SO2014 mission, objectives, planning, sponsoring and details about the 2014 Summer Games.
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SO2014 Commercial presentation

  1. 1. An image says more than…… Games Of The Heart
  2. 2. Special Olympics is a testament to the indestructibility of the human spirit … you, theathletes, are the ambassadors of the greatest of humankind. You inspire us to know that allobstacles to human achievement and progress are surmountable. Nelson Mandela, Former President, The Republic of South Africa Games Of The Heart
  3. 3. Founded in 1968 by Eunice Kennedy Shriver•To provide year-round sports training and athletic competition for people with intellectual disabilities •To develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship •To bring understanding and acceptance to every part of the world Games Of The Heart
  4. 4. World Winter & World Summer GamesEuropean Winter & European Summer Games Games Of The Heart
  5. 5. Special Olympics European Summer Games 2014 Official Launch: 14 June 2012 Games Of The Heart
  6. 6. Special Olympics European Summer Games 2014 MISSIONThrough the joy and transformative power of sport, the 2014 Special Olympics European “Games of the Heart” will reveal to the European Community the potential of athletes with intellectual disabilities, breaking down barriers and forging new friendships to help build a more welcoming and inclusive society for us all. Games Of The Heart
  7. 7. Special Olympics European Summer Games 2014 OBJECTIVES1. Organise Fabulous Games and give the athletes an unforgettable experience2. Create a strong legacy for Special Olympics Belgium and Special Olympics Europe-Eurasia to build on3. Increase the awareness of the Special Olympics movement and communicate its values to society Games Of The Heart
  8. 8. Special Olympics European Summer Games 2014PARTICIPANTS• 58 delegations• 2024 athletes, 603 coaches, 209 staff• 3-4000 volunteers• 2000 family members• 300 medical staff• 300 officials• 394 Belgian athletes + 198 Belgian coaches Games Of The Heart
  9. 9. Special Olympics European Summer Games 2014Day 1 – 9th of September Arrival of the delegations Transfer to the Host TownDay 2 – 10th of September Official welcome in the Host Town Start of the Host Town ProgramDay 3 and Day 4 – Host Town Program11th and 12th of SeptemberDay 5 – 13th of September End of the Host Town Program Departure to the Olympic Village and Opening CeremonyDay 6 and Day 7 – Pre-games (selections)14th and 15th of SeptemberDay 8 to Day 11 – Competitions16th to 19th of SeptemberDay 12 – 20th of September Competitions / Closing CeremonyDay 13 – 21st of September Departure of Delegations Games Of The Heart
  10. 10. Special Olympics European Summer Games 2014 SPORTS 1. Athletics 2. Badminton 3. Basketball 4. Bocce 5. Cycling 6. Football 7. Gymnastics 8. Judo 9. Swimming 10. Table Tennis 11. Motor Activity Training Games Of The Heart
  11. 11. Brand Games Of The Heart
  12. 12. Funding strategy Government SupportCorporate CrowdPartners Funding Games Of The Heart
  13. 13. Being a Corporate Partner …Is it “only“ about Marketing, Visibility, Brand image and ROI ? It’s much more than that!! • Corporate Social Responsiblity • Employee engagement • Doing the right thing • Going for a mutual goal Games Of The Heart
  14. 14. Rights and benefits• Global Sponsors: covered by Special Olympics International• Official partners: 500K EUR, max 6 with exclusivity• Official suppliers: +250K EUR, max 10 with exclusivity• Fund raisers: +100K EUR, unlimited without exclusivity• Official media• Institutions and organizations• Torch Run Partner: +5K EUR, unlimited without exclusivity• Host Town Partner: 250K EUR, max 2 with exclusivity• Program partners (can be combined with official partner and supplier): – Healthy Athletes Program: +20K, unlimited without exclusivity – Family Symposium: +5K, max 5 without exclusivity – Scientific Congress: +5K, max 10 without exclusivity – Youth Activation Program: no sponsors – Schools Program: no sponsors – Olympic Village: +10K, max 10 without exclusivity – Athlete Celebration: +10K, max 10 without exclusivity – Art works Exhibition: +10K, max 5 without exclusivity – Athletes Leadership Program: +25K, max 3 without exclusivity• VIP programs: +50K without exclusivity Games Of The Heart
  15. 15. Institutions and Rights & Benefits* Global Official Partner Official Supplier Fund Raiser Official Media organisationsAdvertisements - -TV - -Radio - -Official Collateral - -WebsiteSocial MediaVolunteer T-shirts - - - -Venues -Programs - -Opening -Closing -Sport venues -Torch RunOther Events -Restaurant -Host Town -Merchandising - - - - - -School Program - - - - - -Youth Activation Program - - - - - -Scientific Congress - - - - - -Transport - - - - - -Media coverage and - - -visibility provided bysponsors * Every right is eligible to have exceptions and every right will be detailed in the years to come Games Of The Heart
  16. 16. Budget allocation 11% 20% Opening ceremony 5% Closing ceremony 4% 2% Torch Run Athletes Celebration Healthy Athletes 5% Catering Education28% 21% Sport 4% Intergration & Involvement Games Of The Heart
  17. 17. Global sponsors Official partners Official suppliersFundraisersFriends of Games Of The Heart
  18. 18. Official media With Love From Institutions and organisationsSO Get Into it Fans Games Of The Heart
  19. 19. Media• September 2013 – September 2014 – September 2013: 1 year before, Eunice Kennedy Shriver Day, car free Sunday, Tim Shriver, SO Song, Biggest Flashmob ever (15.000 people with ID) – December 2013: launch webplatform with adopt an athlete (Studio Brussel?), launch movie (Stijn Coninx?) – September 2014: Games (Host Town -> Closing) with smart camera captation, instant post production, online streaming, Docusoap style Games Of The Heart
  20. 20. Planning o Maintain an adequate level of awareness across all target groups through online and offline communication and avoid overkill. o Integrate with Antwerp Sport Capital. o Tap into the National Games, a first test for SO2014 o Activate school program. o Activate SO clubs o Activate Media o Launch adopt an athlete program. o Motivate and recruit volunteers o Create a sense of National excitement ando Establish a theme and identify and create an good will. online platform to inspire people to engage o Generate awareness for the torch run. in the Games of the Heart. o Promote the opening and closingo Communicate benefits of partnership to the ceremonies. corporate world o Promote special eventso Secure Government Funding o Tap into Host Town Programo Awaken media landscape o Organize awesome gameso Connect with SO Ambassadors o Communicate thank you messageo Connect with SO clubs in Europe/Eurasiao Plan Special Eventso Initiate host town programo Tap into the Special Olympics Winter Games
  21. 21. Activation of public groups In Belgium Those directly involved Those indirectly involved General public (Belgian athletes, (contact with people with (rumour in media, TV coveragetheir environment, members of impairments) …) SO Belgium) Flashmob activates group Christmas initiative 1 (and grabs attention of gradually activates groups General public aware of groups 2 and 3) 2 and 3 games Games Of The Heart
  22. 22. Some latest news• Princess Astrid has confirmed 2014SOESG is under the high patronage of Her Royal Majesty.• Jacques Rogge:President of the Honorary Council• Miguel Wiels will compose the Special Olympics Song, text written by Jan Leyers, tune by Reggi Pinxten and produced by Michael Garvin. Performed by Eric Melaerts, Hervé Martens, Evert Verhees, Hans Francken, Marc Bonne as musicians• Several artists have already expressed their interest to perform at the Opening: Simple Minds, Snow Patrol,...Working on Hoover Phonic, Amy McDonnald, Texas, INXS,... Games Of The Heart
  23. 23. MANY THANKS FOR YOURSUPPORT Games Of The Heart

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