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Kuinka toimitaan oikeammin kun havaitaan tietoturvapoikkeamaNixu Corporation
Kuinka toimitaan oikeammin kun havaitaan tietoturvapoikkeama. Esitetty NamesDays -seminaarissa 2.10.2014 (c) Nixu Oy, Jussi Perälampi
Lue Nixun sivuilta lisää tietoturvapoikkeaman hallintapalvelustamme: https://www.nixu.com/fi/ratkaisut/nixu-csirt
Kuinka toimitaan oikeammin kun havaitaan tietoturvapoikkeamaNixu Corporation
Kuinka toimitaan oikeammin kun havaitaan tietoturvapoikkeama. Esitetty NamesDays -seminaarissa 2.10.2014 (c) Nixu Oy, Jussi Perälampi
Lue Nixun sivuilta lisää tietoturvapoikkeaman hallintapalvelustamme: https://www.nixu.com/fi/ratkaisut/nixu-csirt
Liikkumiskulttuuri on murroksessa. Tässä esityksessä piirretään liikkumiskulttuurin tulevaisuusvisio ja tarkastellaan niitä muutosvoimia, jotka murroksen saavat aikaiseksi.
Tomi Maki-Opas: Liikkumista tukevan ympäristön merkitys kävelylle ja pyöräily...THL
Rakennetun ympäristö ja viheralueiden sekä työolosuhteiden merkitys kävelylle ja pyöräilylle sekä liikkumiselle työmatkalla että vapaa-ajalla. BEGACYS-hankkeen alustavia tuloksia.
Outi Kuittisen esitelmä Helsingin yliopiston humanistisen tiedekunnan FHKT:n laitoksen Murros-projektikurssilaisille.
Presentation on the disruption of work life & what to do then for students of the University of Helsinki.
Backcasting Transformation towards smart and sustainable citiesDemos Helsinki
A presentation held in Nordic Innovation House Palo Alto by Johannes Koponen and Aleksi Neuvonen in the seminar Backcasting Transformation: Smart + Sustainable Cities in 2040.
Dispatches From The New Economy: The On-Demand Economy And The Future Of WorkIntuit Inc.
From delivery, transportation and household errands, to professional services and consulting, the on-demand economy is changing the way people consume goods and services. It is also changing the way people work. Intuit and Emergent Research forecast that the number of people working on-demand jobs will grow from 3.2 million Americans to 7.6 million by 2020. This is a once in a generation opportunity to empower the future of work and a new face of entrepreneurship.
Dispatches from the New Economy: The On-Demand Workforce provides a detailed analysis of the demographics, motivations and challenges of workers pursuing on-demand jobs. The data comes from a study from Intuit and Emergent Research that examined people working via eleven on-demand economy and online talent marketplace companies. Study participants included: Deliv, Field Nation, HourlyNerd, MBO Partners, OnForce, Uber, Upwork (formerly Elance-oDesk), Visually, Wonolo, and Work Market.
Methodology
A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyIntuit Inc.
From people determined to be their own boss, to those embracing the flexibility to do something they love, to workers finding a replacement for a traditional job – people working in the on-demand economy are just about as diverse as the labor market itself. A new report from Intuit Inc. and Emergent Research shows that there are a broad range of motivations – and differing levels of satisfaction – among five distinct groups of on-demand workers:
The Business Builders – primarily driven by the desire to be their own boss. They represent 22 percent of on-demand workers.
The Career Freelancers – happily building a career through independent work. They represent 20 percent of on-demand workers.
The Side Giggers – looking to find financial stability by supplementing existing income. They represent 26 percent of on-demand workers.
The Passionistas – looking for the flexibility to do something they love. They represent 18 percent of on-demand workers.
The Substituters – replacing a traditional job that is no longer available. They represent 14 percent of on-demand workers.
Methodology
A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Liikkumiskulttuuri on murroksessa. Tässä esityksessä piirretään liikkumiskulttuurin tulevaisuusvisio ja tarkastellaan niitä muutosvoimia, jotka murroksen saavat aikaiseksi.
Tomi Maki-Opas: Liikkumista tukevan ympäristön merkitys kävelylle ja pyöräily...THL
Rakennetun ympäristö ja viheralueiden sekä työolosuhteiden merkitys kävelylle ja pyöräilylle sekä liikkumiselle työmatkalla että vapaa-ajalla. BEGACYS-hankkeen alustavia tuloksia.
Outi Kuittisen esitelmä Helsingin yliopiston humanistisen tiedekunnan FHKT:n laitoksen Murros-projektikurssilaisille.
Presentation on the disruption of work life & what to do then for students of the University of Helsinki.
Backcasting Transformation towards smart and sustainable citiesDemos Helsinki
A presentation held in Nordic Innovation House Palo Alto by Johannes Koponen and Aleksi Neuvonen in the seminar Backcasting Transformation: Smart + Sustainable Cities in 2040.
Dispatches From The New Economy: The On-Demand Economy And The Future Of WorkIntuit Inc.
From delivery, transportation and household errands, to professional services and consulting, the on-demand economy is changing the way people consume goods and services. It is also changing the way people work. Intuit and Emergent Research forecast that the number of people working on-demand jobs will grow from 3.2 million Americans to 7.6 million by 2020. This is a once in a generation opportunity to empower the future of work and a new face of entrepreneurship.
Dispatches from the New Economy: The On-Demand Workforce provides a detailed analysis of the demographics, motivations and challenges of workers pursuing on-demand jobs. The data comes from a study from Intuit and Emergent Research that examined people working via eleven on-demand economy and online talent marketplace companies. Study participants included: Deliv, Field Nation, HourlyNerd, MBO Partners, OnForce, Uber, Upwork (formerly Elance-oDesk), Visually, Wonolo, and Work Market.
Methodology
A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyIntuit Inc.
From people determined to be their own boss, to those embracing the flexibility to do something they love, to workers finding a replacement for a traditional job – people working in the on-demand economy are just about as diverse as the labor market itself. A new report from Intuit Inc. and Emergent Research shows that there are a broad range of motivations – and differing levels of satisfaction – among five distinct groups of on-demand workers:
The Business Builders – primarily driven by the desire to be their own boss. They represent 22 percent of on-demand workers.
The Career Freelancers – happily building a career through independent work. They represent 20 percent of on-demand workers.
The Side Giggers – looking to find financial stability by supplementing existing income. They represent 26 percent of on-demand workers.
The Passionistas – looking for the flexibility to do something they love. They represent 18 percent of on-demand workers.
The Substituters – replacing a traditional job that is no longer available. They represent 14 percent of on-demand workers.
Methodology
A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
This is Herbert Chavez a gentleman from the Philippines whose obsession with superman has led him to get a nose job, chin augmentation -- for that iconic cleft, silicone lip injections and, of course, thigh implants to surgically alter his appearance to make him look like The Man of Steel . Chavez’s passion for superheroes maybe a bit extreme but it isn’t unique… http://www.huffingtonpost.com/2011/10/06/superman-plastic-surgery-_n_998020.html
Google search will reveal over 2 million returned images of people with the “S” shield. In the past decade four out of the top-grossing Hollywood films were born out of the superhero genre On facebook, The Batman franchise has more fans then Kanye West, Britney Spears, Paris Hilton, Charlie Sheen and, get this, Kim Kardashian … all put together. The Batman franchise- also on facebook- is, arguably, as popular as Jesus and Christianity. PAUSE The superhero genre is a big deal… It has created the breadth of engagement that transcends age, demographic, culture. religion and nationality. The type of engagement brands often talk about but can’t seem to generate. For almost a century now the genre has been churning out captivating stories that express themselves effortlessly across multiple media from Comic’s, television series, cartoons, games, Japanese anime, Broadway shows, radio shows all the way to Hollywood blockbuster films. Throughout time marketers and communication experts have been looking for ways to enable brands better engage with their audiences and generate fandom. Today, we do what super heroes have always dreaded, we do the unthinkable, we unmask them and reveal what they have known for so long time, what they have effectively practiced and what brands can learn.
When dropping me off on my first day at a new school, my dad looked at me and said “Kamal, if you want to become an instant hit on your first day of school…find the school bully, and beat him up.” My Dad knew, that in attacking somebody everyone hated I’d be an instant hero. It is our hatred for the villains that give superheroes the meaningful purpose that rallies us behind them. The enthusiasm we feel behind every punch Batman delivers to the joker is fueled by scenes of injustice where the Joker poisons children, paralyzes people and kills the innocent for amusement… The injustice many superheroes fight has extended beyond just the common villains…
Batman fought other villains that got comic readers riled up like the KKK
During world war 2, Superman fought the ultimate villains Mussolini and Hitler
As did captain america…
While the villain in the previous examples was a person, V for Vendetta’s villain was the censorship of thought and expression that began to overtake Britain in the early 80’s under Margaret Thatcher. Superheroes rally our support by declaring war on threats to our ideologies…enemies. Brands are no different. Dove transformed a low interest product into one of high interest through an outright declaration of war on the beauty industry by campaigning for real beauty Apple vs. the hegemony of IBM & Microsoft, Virgin against the world. What can brands take from this? In the simplest form, find a bully that's relevant to you and the people you care about, and spend your resources beating it up.
This next case out of our Beirut office is reminiscent of Wonder Woman, the world’s greatest female superhero, who is often seen fighting against an enemy that gets many females worked up: inequity.
Superheroes are the product of their time: Batman and Superman were born during the great depression - talk about the need for a superhero back then. Captain America and the golden age of comics took place when America really needed superheroes, during World War II. Interestingly, comics accounted for almost 30% of all imported printed material by military bases. The first black superheroes, the Black Panther and John Stuart were born during the 1960’s civil rights movement The disturbed Wolverine was born post Vietnam. The future totalitarian state that Alan Moore created for V for Vendetta was inspired by Britain’s abrupt political turn to the right in the 80’s which saw heavy-handed police beating up demonstrators on the streets. http://www.youtube.com/watch?v=QX7ehbE1vc0 After 911, we saw an explosion of superheroes reborn onto the big screen for the next 10 years Superheroes answer a need, they have remained topical, relevant and popular because they weave cultural fabric into their narratives. In our industry we all too often talk about the creation of relevance and yet we maintain an insular approach to creating communication rooted in things like USP’s, key drivers in research, competitive offerings … And while these cannot be ignored, Perhaps the people responsible for brands should spend less time staring at power point presentations, and more time staring out of their windows.
Albert Einstein said that the world is a dangerous place not because of those who do evil but because of those who look on and do nothing. The people in this picture are part of a controversial movement in the US called Real Life Superheroes, they patrol the streets fighting a range of different real world villains from domestic violence, homelessness, drunk driving all the way to gay bashing. Despite the controversy regarding their exposure to danger, their overstepping authority and their overall sanity…. Theirs ACTs are undoubtedly admirable. What is fascinating is that Real life super heroes are the ultimate attestation to the fact that anybody with purpose and heart can become a superhero…This excerpt is from recently produced HBO documentary PLAY VIDEO
Mr Xtreme and other real life superheroes are not the only examples debunking the myth that that if you’re a superhero, you’ve got superpowers. Kick Ass, which grossed almost 100 million US dollars world wide, and was the franchise that allegedly inspired the real life superhero movement, demonstrates that an ordinary person that performs extraordinary feats can be as inspirational as any superhero with super powers.
Jeremy Lin recently took the NBA by storm, an ordinary man, not blessed with any particular athletic ability, he was cut out from most teams and was playing for a D league team for the New York Nicks until a stroke of fate, injuries of other team mates forced him onto the court where he astounded people through his acts helping New York win 5 games straight. http://www.forbes.com/sites/ericjackson/2012/02/11/9-lessons-jeremy-lin-can-teach-us-before-we-go-to-work-monday-morning/ Like Jeremy Lin, Kick Ass and RLSH products don’t need to be born with special abilities to succeed. An ACT of courage could transform an ordinary product into an extraordinary brand. You see, Superheroes are those archetypes that live within us and are waiting to be presented. The same goes for brands.
We mentioned superheroes fight things we hate, but the truth is we’re also attracted to the villain. We live in a world governed by ideological frameworks that set boundaries to what we can do and how we should do it- from the cradle to the grave. We are pretty much told what to do by every major institution in life, from governments, religions, corporations, culture… Villains’ represent complete liberty from these restraints that are so ingrained into our lives. This is why one of the best selling posters of all time is Scarface. Most guys in this room will reference Tyler Durden of Fight Club as their favorite character from films Or why at the last Batman premiere more people showed up dressed as the joker than they did Batman. Or why rumor had it that the black Spiderman sold more merchandize than the regular Spiderman (FACT CHECK NEEDED HERE) Villains represent a certain type of liberty that populates many of our deepest darkest fantasies. We saw Crispin tapping into this with ‘The GTI Fast Campaign’ and last year Elephants ‘panda’ became an internet sensation…
Here is another example of a brand that cleverly harnessed the power of villainy
Perhaps one of the most important points to make: When reflecting on the superhero genre what often gets overlooked is the vulnerability reflected across our characters be it though their alter egos, weaknesses or human flaws. Humans rally around insecurity because it makes for a great story, it makes us care about them. Most superheroes have some type of a weakness, or alter ego that reminds ordinary people like us, that this guy on the screen saving the world, is just like me. Spiderman, underneath the mask, the webs the acrobatics, is an ordinary kid with regular issues like pimples…Spiderman has pimples…or often money issues. Also contrary to his portrayal in the film, Spiderman is not very successful with girls. All this makes Spiderman more relatable to than the average 14 year http://www.youtube.com/watch?v=cT7Tpo1_V4g&feature=related Iron man, behind the wealthy genius and the suite is an ailing weak heart. Hercules the most loved of all the Canadian um sorry I mean Greek god was as half human. Batman, though his alter ego in the millionaire playboy Bruce Wayne still might seem out of reach for many, we’re often reminded of his inability to free himself of the demons from his past: his parents’ murder. I’d even go as far as to argue that one of the reasons people prefer batman over superman is Superman (Superhero disguised as a human) vs Batman (Human disguised as a superhero) Interestingly, Henry Jenkins, who was a professor at MIT and who has a comic books studies program had this to say… http://www.trendwatching.com/briefing/
Superman teaches us that Human nature struggles to connect with perfection… Today many marketers talk about the importance of transparency, let consumers peak behind the curtain or mask…but they are often not prepared to expose the occasional flaw. The truth is that brands aren’t flawless, people don’t expect them to be. 68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews if their aren’t any negative comments or reviews (Source: Reevoo.com, January 2012). We build our brand frameworks through adjectives like ‘confidence’ ‘powerful’ ‘commanding’ and neglect human values. sBrands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity are the ones that stand a better chance of connecting. This same humanity was reflected in classic brand expressions like AVIS’s we try harder, VW’s creative revolution which was driven by self deprecation or Marmite, love it or hate it… Because in the end, no brand, no superhero, no vigilante is worth anything without a good dose of humanity. CASE: Nike Hurt PS Nic is awesome.
