Smartphones provide compelling distractions that people find more engaging than real-world experiences. Their power comes from enabling unlimited social connections, sharing of current experiences, and access to information and entertainment through a wide variety of convenient apps. Individuals are drawn to smartphones because of their ability to fulfill biological instincts for comfort and their role in social influence, empowered by always-on internet access through an easy-to-use interface and portable device.

1. Behind Smart Phone
Disruption

2. A big charm of Smart Phone
People look at Smart Phone as if the
experience is more important than
any risks in the real world. People
look at Smart Phone as if the
experience is richer than those with
real people or nature. People cannot
resist the distractions caused by
smart phone.

3. Question
Why is the power of
Smartphone disruption
so big? What is the
secret of such a big
charm?

4. Amazing values enabled by Smart Phone
Unlimited time/space of
social relationship
Sharing NOW
New connections
Unlimited comfort by rich
apps and endless contents
New knowledge
• Dictionary, Navigation, Wikipedia,
Transport timetable, Good nearby
restaurant, etc
Quick utility
• Getting coupon, Calendar, Household
account book, Reservation, Games,
Reading, etc

5. Enablers
Easy UI (touch
direct
manipulation)
Mobile
(portability),
“anytime
anywhere”
Apps
ecosystem,
“can do
anything”

6. Smart phone empowered Internet
• Connection
• Memory
Internet
• Easy UI
• Mobility
• App Ecosystem
Smart Phone
as Enabler • Unlimited time/space
of social relationship
• Unlimited comfort by
rich apps and endless
contents
Social
Evolution
• Biological instinct seeking comfort
• Social influence

7. Behind Smart Phone Disruption
Internet
•Connected individuals
•Connected memory

8. Behind Smart Phone Disruption
Internet looks like
super-ego