This document summarizes three behavioral theories: Hugo Münsterberg's theory proposed matching industrial psychological management and facilities of labour. Douglas McGregar's Theory X assumes employees dislike work and need close supervision, while Theory Y assumes employees are self-motivated and creative. Abraham Maslow's theory proposes a hierarchy of human needs from basic to higher needs and that fulfilling lower needs allows one to pursue higher needs.

1. Behavioural theory
NAME: SABA AFZAL
CLASS: 3RD YEAR
SUBJECT: MEDIA MANAGEMENT

2. HUGO MUSTENBERG’S THEORY
• Hugo Münsterberg was a German-American psychologist
• Industrial psychological management and facilities of labour
should be matched
• What labour of a company thinks, if management understand
that, they can take better work from them
• He should be facilitated as he used to work
• Aptitude test was introduced by Hugo Mustenberg

3. DOUGLAS MC GREGAR’s THEORY
• Social scientist
• He proposed theory of x and theory of y
• Management thinks in two ways whether x or y
• Theory X
• Dislike their work.
• Avoid responsibility and need constant direction.
• Have to be controlled, forced and threatened to deliver work.
• Need to be supervised at every step.
• Have no incentive to work or ambition, and therefore need to be
enticed by rewards to achieve goals.

4. Theory y
•Happy to work on their own initiative.
•More involved in decision making.
•Self-motivated to complete their tasks.
•Enjoy taking ownership
•of their work.
•Seek and accept responsibility, and need little
direction.
•View work as fulfilling and challenging.
•Solve problems creatively and imaginatively.

5. ABRAHAM MASLOW’S THEORY
• Clinical psychologist
• Studied from Harward university
• His famous theory is Theory of motivation
• According to him humans want to satisfy his needs
• Basic needs fulfil with time but when basic needs
fulfilled, human move towards higher needs
• He proposed a pyramid