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Beginner ELEVATE Hands-on Developer Workshop

The document outlines a workshop aimed at beginner developers focusing on the Salesforce platform and its services, including development environments and programming languages. It discusses the risks and uncertainties associated with Salesforce's forward-looking statements and highlights the growth of cloud-based applications and mobile integration. Additionally, it covers various features of the Salesforce platform, such as API usage, security, and data management tools.

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Beginner Developer Workshop Sandeep Bhanot Prithpal Bhogill Developer Evangelist Solution Architect @cloudysan @pbhogill sbhanot@salesforce.com pbhogill@salesforce.com
Interactive Questions? Current projects? Feedback?
http://developer.force.com/join
Check Your Developer Edition Environment http://developer.force.com/join
Online Workbook h"p://bit.ly/fdc-­‐jan-­‐2013
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Steve Sasson Engineered the first digital camera prototype
Eastman Kodak Filed for bankruptcy in 2012
Steve Sasson Worked for Eastman Kodak in 1975
We are witnessing the Post PC Revolution in the Enterprise 456 Million Tablets at Work 782 Million Smartphones at Work 2009 2010 2011 2012 2013(E) 2014(E) 2015(E) 2016(E)
And this change is happening TODAY…. > iPhone Revenue – Q1 ’12 TOTAL Microsoft Revenue – Q2 ’12 $24.42 billion $20.89 billion
“By 2015, one of every seven dollars spent on packaged software, server, and storage offerings will be through the public cloud model.” http://www.idc.com/prodserv/idc_cloud.jsp
Salesforce Platform Cloud based, multi-tenant, enterprise class PaaS
The Salesforce Platform Built-in Services Your Innovative Infrastructure Application Operations Platform Touch Social Services Services Services Services Services Services App Network Security/Sharing Authentication Globalization Native iOS SDK Feeds Storage Integration Availability APIs Native Android SDK Profiles Operating System Customization Monitoring Security HTML5 Status updates Database Web Services Patch Management Analytics Xcode wizards Groups App Server Multi-Language Upgrades Search PIN code support File sharing Web Server Workflow Backup Identity Custom APEX REST Approvals Data Center NOC Geo-location Mobile Messenger Disaster Recovery Troubleshooting APIs Presence
The Salesforce Platform Mobile Social Identity Data Marketplace
800,000 Salesforce Platform developers
9 Billion API calls last month
2.5x Increased demand for Force.com developers
YOU are the makers
Now it’s your turn Building a cloud based application
Data Modeling
Warehouse Application Requirements •  Track price and inventory on hand for all merchandise •  Create invoices containing one or more merchandise items as a line items •  Present total invoice amount and current shipping status
Warehouse Application Requirements •  Track price and inventory on hand for all merchandise •  Create invoices containing one or more merchandise items as a line items •  Present total invoice amount and current shipping status
Warehouse Application Requirements •  Track price and inventory on hand for all merchandise •  Create invoices containing one or more merchandise items as a line items •  Present total invoice amount and current shipping status
Warehouse Data Model Invoice Number Status Count Total INV-01 Shipped 16 $370 INV-02 New 20 $200 Invoice Line Items Merchandise Invoice Line Merchandise Units Unit Price Value Name Price Inventory Sold Pinot $20 15 INV-01 1 Pinot 1 15 $20 Cabernet $30 10 INV-01 2 Cabernet 5 10 $150 Malbec $20 20 INV-01 3 Malbec 10 20 $200 Zinfandel $10 50 INV-02 1 Pinot 20 50 $200
Validation Rules Formulas which block data entry if evaluated as true
WHEN IF THEN Record is Formula Return error inserted or evaluates to message updated true
Tutorial 100 Optional: Tutorial 110
DECLARATIVE LOGIC
Declarative Apps Creating business applications with clicks not code
Spreadsheet Versus Application
Formula Fields Operations for performing common logic
Excel style formulas Support for commons functions Math Text Date & Time Logical Can chain functions together: AND ( OR ( ISPICKVAL(StageName, "Closed Won"), ISPICKVAL(StageName, "Negotiation/Review")), ISBLANK(Delivery_Date__c) )
Roll-Up Fields Field type calculating on rows of child data
Child of Master-Detail Count or Aggregate
Workflows Event based business logic
When this happens Meets this Criteria? Perform These Actions
Update Outbound Email Task Message Field
Approvals System to route approvals through an organization
Define Criteria Track Approval History
Single/Multi/Skip step processes Route based on roles, or queues Approval via emails or Chatter
Security Identity, data security and user services
User Profiles Groups, Queues and Hierarchies Permission Sets OAuth 2.0 Connected Apps
TUTORIAL 120 OPTIONAL: TUTORIAL 150
LUNCH: Down the hall to the right, Same room as breakfast
APEX
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Apex Cloud based programming language
Apex Anatomy þ Class and Interface based public with sharing class myControllerExtension implements Util { þ Scoped Variables private final Account acct; public Contact newContact {get; set;} public myControllerExtension(ApexPages.StandardController stdController) { this.acct = (Account)stdController.getRecord(); } public PageReference associateNewContact(Id cid) { newContact = [SELECT Id, Account from Contact WHERE Id =: cid LIMIT 1]; newContact.Account = acct; update newContact; } þ Inline SOQL } þ Inline DML
DEVELOPER CONSOLE
Common Use Cases Controllers Custom API and Inbound/Outbound HTTP Callouts Email Services Triggers Scheduled and Batched Tasks
Trigger Anatomy þ Object Definition þ Event Definition trigger HelloWorldTrigger on Book__c (before insert) { Book__c[] books = Trigger.new; BooksUtil.applyProcessing(books); } þ Trigger.old and new þ Bulkify code
Chatter Triggers if(feed_text == ‘promote’) { rec.status__c = “Approved” addToEmailPromotion(rec); FeedItem post = new FeedItem(); post.ParentId = rec.Id; post.Body = ‘Record added to promotion’; feedsToInsert.addITem(post); }
APEX TRIGGERS
Unit Testing @isTest static public void testRequiredFields() { Merchandise__c m = new Merchandise__c(Name = 'Test'); //assertion: Merchandise requires Price and Quantity try { insert m; } catch (DMLException e) { System.assert(e.getMessage().length() > 0); } m.Quantity__c = 0; m.Price__c = 9.99; //assertion: Merchandise requires Price and Quantity try {
Unit Testing public WarehouseCSVController() { Boolean beRandom = ApexPages.currentPage().getParameters().get('random') != null; if(beRandom) { allMerchandise = new List<Merchandise__c>(); for(Integer x = 0; x < 1500; x++) { Merchandise__c m = new Merchandise__c(Name='Widget '+String.valueOf(x), Quantity__c=100, Price__c=49.99); allMerchandise.add(m); } } else { allMerchandise = WarehouseDataQuery.getAllMerchandise(); }
TUTORIAL 300
VISUALFORCE
Model View Controller Application design paradigm to divide data, logic and UI
Visualforce Cloud based component framework for interfaces
Visualforce Anatomy þ StandardControllers Custom Controllers Custom Extensions <apex:page StandardController=“Contact” extensions=“duplicateUtilty” action=“{!checkPhone}”> þ Data bound components <apex:form> þ Controller Callbacks <apex:outputField var=“{!Contact.FirstName}” > <apex:outputField var=“{!Contact.LastName}” /> <apex:inputField var=“{!Contact.Phone}” /> <apex:commandButton value=“Update” action=“{!quicksave}” /> <apex:form> </apex>
STANDARD CONTROLLER
JavaScript Remoting þ Access Apex from JavaScript þ Asynchronous Responses @RemoteAction public static String updateMerchandiseItem(String productId, Integer newInventory) { List<Merchandise__c> m = [SELECT Id, Total_Inventory__c from Merchandise__c WHERE if(m.size() > 0) { m[0].Total_Inventory__c = newInventory; Apex try { update m[0]; Visualforce j$(".updateBtn").click(function() { return 'Item Updated'; } catchid = j$(this).attr('data-id'); var (Exception e) { var inventory = parseInt(j$("#inventory"+id).val()); return e.getMessage(); } j$.mobile.showPageLoadingMsg(); } MobileInventoryExtension.updateMerchandiseItem(id,inventory,handleUpdate); }); else { return 'No item found with that ID'; } } }
Component Anatomy <apex:page StandardController=“Contact” extension=“duplicateUtilty” action=“checkPhone”> <apex:form> þ Custom Controllers <apex:outputField var=“{!Contact.FirstName}” > <apex:outputField var=“{!Contact.LastName}” /> þ Custom components <apex:inputField var=“{!Contact.Phone}” /> <apex:commandButton value=“Update” action=“{!quicksave}” /> þ Page Templates <apex:form> </apex>
Common Use Cases Email Templates Embed in Page Layouts Generate PDFs Mobile Interfaces Page Overrides
Chatter Components chatter:follow chatter:newsfeed chatter:feed chatter:followers chatter:feedAndFollowers
TUTORIAL 330
MOBILE VF
INTEGRATION @metadaddy
INTEGRATION
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
OAuth Industry standard method of user authentication
OAuth2 Flow Sends App Credentials User logs in, Token sent to callback Remote Salesforce Application Confirms token Platform Send access token Maintain session with refresh token
WORKBENCH
REST API API leveraging industry standard HTTP
REST API 1. Authenticate login.salesforce.com Mobile 2. Access API Salesforce Application /services/data/query? Platform SELECT ID FROM ACCOUNT 3. Get JSON or XML {“sObject”: “Account”, “id” : “oax02fdr756aFdad”}
WORKBENCH
SOAP API XML messaging and WSDL based API
SOAP API 1. Authenticate login.salesforce.com Java Web 2. Access API Salesforce Server <QUERY><SOQL> Platform SELECT Id from Account </SOQL></QUERY> 3. Get XML <RECORDS> <RECORD type=“Account”> <id>oax02fdr756aFdad</id> </RECORD> </RECORDS>
Bulk API Asynchronous API for handling large datasets
BULK API 1. Pull Recent Records Legacy TITLE: AppCo Database STREET: 1 Market Street REF:0001 ETL Tool 2. Push Updates Salesforce NAME: AppCo MailingStreet: 1 Market Street Platform ExternalID:0001
Streaming API Bayeux implementation for real-time delivery of data
STREAMING API 1. Handshake Java 2. Subscribe to Topic Salesforce Web Server Platform 3. Get Updates
Comparison of Force.com APIs Apex REST Apex SOAP REST API SOAP API Bulk API Streaming API Protocol REST SOAP/WSDL REST SOAP/ WSDL REST CometD Data Format JSON/XML XML JSON/XML XML CSV/XML JSON Client libraries/ HTTP client SOAP/WSDL HTTP client SOAP/WSDL HTTP client CometD tools (lightweight) library (lightweight) library (lightweight) JQuery Data Volume Medium Medium Medium Large Very Large Small-Large Sync/Async Sync Sync Sync Sync Async Stream
WORKBENCH PUSH TOPICS
TUTORIAL 370
Fundamentals for the Enterprise Mobile Social Identity Data Marketplace
Mobile SDK iOS and Android SDK for developing with Force.com
Mobile SDK: Accelerate App Development Tools for building native, hybrid, and HTML5 apps on iOS and Android OAuth2 Secure authentication and refresh token management API Wrappers Interact with Salesforce REST APIs with popular mobile platform languages App Container Embed HTML5 apps inside a container to access powerful native device functionality Secure Offline Storage Store business data on a device with enterprise- class encryption Push Notifications Dispatch real-time alerts directly to mobile devices
Polyglot Framework PaaS allowing for the deployment of multiple languages
Github Repo Heroku Pull / Push Push Deployments Development Changes Monitor Application Local Repo $ git push heroku master Counting objects: 67, done. Delta compression using up to 4 threads. Compressing objects: 100% (53/53), done. Writing objects: 100% (67/67), 26.33 KiB, done. Total 67 (delta 5), reused 0 (delta 0)
HEROKU
AppExchange Application Market for the Salesforce Platform
http://appexchange.com 1,700+ Apps 20k+ Reviews 1.4m+ Installs
Double-click to enter title The Wrap Up Double-click to enter text
http://bit.ly/elevatela13
Double-click to enter title Double-click to enter text @forcedotcom @cloudysan @pbhogill #forcedotcom
Double-click to enter title Join A Double-click to enter text Developer User Group http://bit.ly/fdc-dugs LA DUG: http://www.meetup.com/Los-Angeles- Force-com-Developer-Group/ Leader: Nathan Pepper
Become A Double-click to enter title Leader Developer User Group Double-click to enter text Email: April Nassi <anassi@salesforce.com>
Double-click to enter title http://developer.force.com Double-click to enter text
THANK YOU

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Beginner ELEVATE Hands-on Developer Workshop

  • 1.
    Beginner Developer Workshop SandeepBhanot Prithpal Bhogill Developer Evangelist Solution Architect @cloudysan @pbhogill sbhanot@salesforce.com pbhogill@salesforce.com
  • 2.
  • 3.
  • 4.
    Check Your DeveloperEdition Environment http://developer.force.com/join
  • 5.
  • 7.
    Safe Harbor Safe harborstatement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 8.
    Steve Sasson Engineered thefirst digital camera prototype
  • 9.
    Eastman Kodak Filed forbankruptcy in 2012
  • 10.
    Steve Sasson Worked forEastman Kodak in 1975
  • 11.
    We are witnessingthe Post PC Revolution in the Enterprise 456 Million Tablets at Work 782 Million Smartphones at Work 2009 2010 2011 2012 2013(E) 2014(E) 2015(E) 2016(E)
  • 12.
    And this changeis happening TODAY…. > iPhone Revenue – Q1 ’12 TOTAL Microsoft Revenue – Q2 ’12 $24.42 billion $20.89 billion
  • 13.
    “By 2015, oneof every seven dollars spent on packaged software, server, and storage offerings will be through the public cloud model.” http://www.idc.com/prodserv/idc_cloud.jsp
  • 14.
    Salesforce Platform Cloud based,multi-tenant, enterprise class PaaS
  • 15.
    The Salesforce Platform Built-in Services Your Innovative Infrastructure Application Operations Platform Touch Social Services Services Services Services Services Services App Network Security/Sharing Authentication Globalization Native iOS SDK Feeds Storage Integration Availability APIs Native Android SDK Profiles Operating System Customization Monitoring Security HTML5 Status updates Database Web Services Patch Management Analytics Xcode wizards Groups App Server Multi-Language Upgrades Search PIN code support File sharing Web Server Workflow Backup Identity Custom APEX REST Approvals Data Center NOC Geo-location Mobile Messenger Disaster Recovery Troubleshooting APIs Presence
  • 16.
    The Salesforce Platform Mobile Social Identity Data Marketplace
  • 17.
  • 18.
  • 19.
    2.5x Increased demand forForce.com developers
  • 20.
  • 21.
    Now it’s yourturn Building a cloud based application
  • 22.
  • 23.
    Warehouse Application Requirements • Track price and inventory on hand for all merchandise •  Create invoices containing one or more merchandise items as a line items •  Present total invoice amount and current shipping status
  • 24.
    Warehouse Application Requirements • Track price and inventory on hand for all merchandise •  Create invoices containing one or more merchandise items as a line items •  Present total invoice amount and current shipping status
  • 25.
    Warehouse Application Requirements • Track price and inventory on hand for all merchandise •  Create invoices containing one or more merchandise items as a line items •  Present total invoice amount and current shipping status
  • 26.
    Warehouse Data Model Invoice Number Status Count Total INV-01 Shipped 16 $370 INV-02 New 20 $200 Invoice Line Items Merchandise Invoice Line Merchandise Units Unit Price Value Name Price Inventory Sold Pinot $20 15 INV-01 1 Pinot 1 15 $20 Cabernet $30 10 INV-01 2 Cabernet 5 10 $150 Malbec $20 20 INV-01 3 Malbec 10 20 $200 Zinfandel $10 50 INV-02 1 Pinot 20 50 $200
  • 27.
    Validation Rules Formulas whichblock data entry if evaluated as true
  • 28.
    WHEN IF THEN Record is Formula Return error inserted or evaluates to message updated true
  • 29.
  • 30.
  • 31.
    Declarative Apps Creating businessapplications with clicks not code
  • 32.
  • 33.
    Formula Fields Operations forperforming common logic
  • 34.
    Excel style formulas Supportfor commons functions Math Text Date & Time Logical Can chain functions together: AND ( OR ( ISPICKVAL(StageName, "Closed Won"), ISPICKVAL(StageName, "Negotiation/Review")), ISBLANK(Delivery_Date__c) )
  • 35.
    Roll-Up Fields Field typecalculating on rows of child data
  • 36.
  • 37.
  • 38.
    When this happens Meets this Criteria? Perform These Actions
  • 39.
    Update Outbound Email Task Message Field
  • 40.
    Approvals System to routeapprovals through an organization
  • 41.
  • 42.
    Single/Multi/Skip step processes Routebased on roles, or queues Approval via emails or Chatter
  • 43.
  • 44.
    User Profiles Groups, Queuesand Hierarchies Permission Sets OAuth 2.0 Connected Apps
  • 45.
  • 46.
    LUNCH: Down the hallto the right, Same room as breakfast
  • 47.
  • 48.
    Safe Harbor Safe harborstatement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 49.
  • 50.
    Apex Anatomy þ Class and Interface based public with sharing class myControllerExtension implements Util { þ Scoped Variables private final Account acct; public Contact newContact {get; set;} public myControllerExtension(ApexPages.StandardController stdController) { this.acct = (Account)stdController.getRecord(); } public PageReference associateNewContact(Id cid) { newContact = [SELECT Id, Account from Contact WHERE Id =: cid LIMIT 1]; newContact.Account = acct; update newContact; } þ Inline SOQL } þ Inline DML
  • 51.
  • 52.
    Common Use Cases Controllers Custom API and Inbound/Outbound HTTP Callouts Email Services Triggers Scheduled and Batched Tasks
  • 53.
    Trigger Anatomy þ Object Definition þ Event Definition trigger HelloWorldTrigger on Book__c (before insert) { Book__c[] books = Trigger.new; BooksUtil.applyProcessing(books); } þ Trigger.old and new þ Bulkify code
  • 54.
    Chatter Triggers if(feed_text == ‘promote’) { rec.status__c = “Approved” addToEmailPromotion(rec); FeedItem post = new FeedItem(); post.ParentId = rec.Id; post.Body = ‘Record added to promotion’; feedsToInsert.addITem(post); }
  • 55.
  • 56.
    Unit Testing @isTest static publicvoid testRequiredFields() { Merchandise__c m = new Merchandise__c(Name = 'Test'); //assertion: Merchandise requires Price and Quantity try { insert m; } catch (DMLException e) { System.assert(e.getMessage().length() > 0); } m.Quantity__c = 0; m.Price__c = 9.99; //assertion: Merchandise requires Price and Quantity try {
  • 57.
    Unit Testing public WarehouseCSVController(){ Boolean beRandom = ApexPages.currentPage().getParameters().get('random') != null; if(beRandom) { allMerchandise = new List<Merchandise__c>(); for(Integer x = 0; x < 1500; x++) { Merchandise__c m = new Merchandise__c(Name='Widget '+String.valueOf(x), Quantity__c=100, Price__c=49.99); allMerchandise.add(m); } } else { allMerchandise = WarehouseDataQuery.getAllMerchandise(); }
  • 58.
  • 59.
  • 60.
    Model View Controller Applicationdesign paradigm to divide data, logic and UI
  • 61.
    Visualforce Cloud based componentframework for interfaces
  • 62.
    Visualforce Anatomy þ StandardControllers Custom Controllers Custom Extensions <apex:page StandardController=“Contact” extensions=“duplicateUtilty” action=“{!checkPhone}”> þ Data bound components <apex:form> þ Controller Callbacks <apex:outputField var=“{!Contact.FirstName}” > <apex:outputField var=“{!Contact.LastName}” /> <apex:inputField var=“{!Contact.Phone}” /> <apex:commandButton value=“Update” action=“{!quicksave}” /> <apex:form> </apex>
  • 63.
  • 64.
    JavaScript Remoting þ Access Apex from JavaScript þ Asynchronous Responses @RemoteAction public static String updateMerchandiseItem(String productId, Integer newInventory) { List<Merchandise__c> m = [SELECT Id, Total_Inventory__c from Merchandise__c WHERE if(m.size() > 0) { m[0].Total_Inventory__c = newInventory; Apex try { update m[0]; Visualforce j$(".updateBtn").click(function() { return 'Item Updated'; } catchid = j$(this).attr('data-id'); var (Exception e) { var inventory = parseInt(j$("#inventory"+id).val()); return e.getMessage(); } j$.mobile.showPageLoadingMsg(); } MobileInventoryExtension.updateMerchandiseItem(id,inventory,handleUpdate); }); else { return 'No item found with that ID'; } } }
  • 65.
    Component Anatomy <apex:page StandardController=“Contact”extension=“duplicateUtilty” action=“checkPhone”> <apex:form> þ Custom Controllers <apex:outputField var=“{!Contact.FirstName}” > <apex:outputField var=“{!Contact.LastName}” /> þ Custom components <apex:inputField var=“{!Contact.Phone}” /> <apex:commandButton value=“Update” action=“{!quicksave}” /> þ Page Templates <apex:form> </apex>
  • 66.
    Common Use Cases Email Templates Embed in Page Layouts Generate PDFs Mobile Interfaces Page Overrides
  • 67.
    Chatter Components chatter:follow chatter:newsfeed chatter:feed chatter:followers chatter:feedAndFollowers
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
    Safe Harbor Safe harborstatement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 73.
    OAuth Industry standard methodof user authentication
  • 74.
    OAuth2 Flow Sends App Credentials User logs in, Token sent to callback Remote Salesforce Application Confirms token Platform Send access token Maintain session with refresh token
  • 75.
  • 76.
    REST API API leveragingindustry standard HTTP
  • 77.
    REST API 1. Authenticate login.salesforce.com Mobile 2. Access API Salesforce Application /services/data/query? Platform SELECT ID FROM ACCOUNT 3. Get JSON or XML {“sObject”: “Account”, “id” : “oax02fdr756aFdad”}
  • 78.
  • 79.
    SOAP API XML messagingand WSDL based API
  • 80.
    SOAP API 1. Authenticate login.salesforce.com Java Web 2. Access API Salesforce Server <QUERY><SOQL> Platform SELECT Id from Account </SOQL></QUERY> 3. Get XML <RECORDS> <RECORD type=“Account”> <id>oax02fdr756aFdad</id> </RECORD> </RECORDS>
  • 81.
    Bulk API Asynchronous APIfor handling large datasets
  • 82.
    BULK API 1. Pull Recent Records Legacy TITLE: AppCo Database STREET: 1 Market Street REF:0001 ETL Tool 2. Push Updates Salesforce NAME: AppCo MailingStreet: 1 Market Street Platform ExternalID:0001
  • 83.
    Streaming API Bayeux implementationfor real-time delivery of data
  • 84.
    STREAMING API 1. Handshake Java 2. Subscribe to Topic Salesforce Web Server Platform 3. Get Updates
  • 85.
    Comparison of Force.comAPIs Apex REST Apex SOAP REST API SOAP API Bulk API Streaming API Protocol REST SOAP/WSDL REST SOAP/ WSDL REST CometD Data Format JSON/XML XML JSON/XML XML CSV/XML JSON Client libraries/ HTTP client SOAP/WSDL HTTP client SOAP/WSDL HTTP client CometD tools (lightweight) library (lightweight) library (lightweight) JQuery Data Volume Medium Medium Medium Large Very Large Small-Large Sync/Async Sync Sync Sync Sync Async Stream
  • 86.
  • 87.
  • 89.
    Fundamentals for theEnterprise Mobile Social Identity Data Marketplace
  • 90.
    Mobile SDK iOS andAndroid SDK for developing with Force.com
  • 91.
    Mobile SDK: AccelerateApp Development Tools for building native, hybrid, and HTML5 apps on iOS and Android OAuth2 Secure authentication and refresh token management API Wrappers Interact with Salesforce REST APIs with popular mobile platform languages App Container Embed HTML5 apps inside a container to access powerful native device functionality Secure Offline Storage Store business data on a device with enterprise- class encryption Push Notifications Dispatch real-time alerts directly to mobile devices
  • 93.
    Polyglot Framework PaaS allowingfor the deployment of multiple languages
  • 95.
    Github Repo Heroku Pull / Push Push Deployments Development Changes Monitor Application Local Repo $ git push heroku master Counting objects: 67, done. Delta compression using up to 4 threads. Compressing objects: 100% (53/53), done. Writing objects: 100% (67/67), 26.33 KiB, done. Total 67 (delta 5), reused 0 (delta 0)
  • 96.
  • 97.
    AppExchange Application Market forthe Salesforce Platform
  • 98.
    http://appexchange.com 1,700+ Apps 20k+ Reviews 1.4m+ Installs
  • 99.
    Double-click to entertitle The Wrap Up Double-click to enter text
  • 100.
  • 101.
    Double-click to entertitle Double-click to enter text @forcedotcom @cloudysan @pbhogill #forcedotcom
  • 102.
    Double-click to entertitle Join A Double-click to enter text Developer User Group http://bit.ly/fdc-dugs LA DUG: http://www.meetup.com/Los-Angeles- Force-com-Developer-Group/ Leader: Nathan Pepper
  • 103.
    Become A Double-click to enter title Leader Developer User Group Double-click to enter text Email: April Nassi <anassi@salesforce.com>
  • 104.
    Double-click to entertitle http://developer.force.com Double-click to enter text
  • 105.