What is BEFLOAT?

Copyright© 2013 All rights reserved by BEFLOAT
Culture and Art
Social Network Space
BEFLOAT

Do You Know Why?
Every day,
Millions of Artistic Contents are
produced, distributed, and BURIED.
To Begin With,

Main Problem
Gatekeeper
Public
Contents
Chosen
Contents
in Contents industry, Especially Art & Culture,
And, It Leads,
• Can’t Catch Up Various Preferences of the Public.
• Losing Diversity of Artistic Contents.
• Artistic Contents Lose Chances to Be Opened to the Public.
• Inequality of Opportunity to Make Profit in Artistic Contents Industry.

Escape Points for Contents Producers
SNS
Blog
Personal Websites.
http://www.myportfolio.com

Do You think those sites are really “the SPACE”
where you can share your BEAUTIFUL contents
and communicate?
However,

Problems for Existing Platforms
Existing SNS
“Hard to focus on the contents, because of too much information.”
BLOG Platforms
“Hard to reach the contents, because of Accessibility(SEO).”
Personal Websites
“Needs various computing skills to build, and also hard to reach.”

Solution
Build the SPACE where
• Contents Producers can share their contents freely,
• Contents Consumers can find what they consume,
• Contents Utilizers can find proper contents to utilize.

Features
Preference Algorithm:
Upload Tool for Contents Showing
Float Buttons
Image Text Video Audio
1. Multimedia Type
Viewed Liked Floated
(Shared)
Shuffle
2. Users’ Behavior
Intuitive Layout

Business Model.
B2B
Labor Finding Service
Trend Analysis
Utilizing Data of
• Artists’ Information.
• Social Traction.
• Trendy Contents.
B2C
Job Searching Service
Layout Change
Through Premium Service, Can Promote
• Quality Control.
• Earnings for Professional
Contents Producers.
</>
HTML
CSS

The Final Point
Interactions and Correlations
Users, Industrial Firms, and BEFLOAT.
Data
Service Fee
Free SNS Platform
Premium Service
Service Fee
Ads
Trend
Recruit
Talents, Labor
Attention
Income
Goods and services

• Stages
1. Social Traction (now ~ 2014 Q2)
2. Data gathering (2014 Q3 ~ 2015 Q2)
3. Data Utilizing (2015 Q3 ~ )v
Marketing Strategy
• Customer Segments and Keywords for Each Segment
1. Contents Producers – “Contents”, “Talent” and “profit.”
2. Contents Consumers – “Art and Culture.”
3. Contents Utilizing Groups/ firms – “Trend and Reasonable Hiring.”
Philosophy
ValueTime(Stage) Segment

• Per Stages
1. Social Traction:
• Establishing Media: Facebook, Company Blog.
• Building Fan-base: Offline Event, Cooperation with
Community
• Making Viral: Web-Magazine “BEFLOAT-Words.”
2. Data gathering
• Steady and Errorless Service
3. Data Utilizing
• Accurate Service
Sales Strategy
• Per Customer Segments
1. Contents Producer- RELEVANCE
• Word-based Contest
2. Contents Consumer-FUN
• On/ Offline Events
3. Contents Utilizing Firms/ Groups-USEFULLNESS
• Cooperation and Collaboration
• Trend Analysis Free Trial

Copyright © 2013 All rights reserved by BEFLOAT
Current Status
Company Information
• Founded Date: 12.03.2012
• Investment: None
• Accomplishments:
• 서울시 청년 창업 센터 1000
(2012. 07~2013. 03)
• BEFLOAT-MVP: 2012. 12
• BEFLOAT-Beta: 2013. 03
BEFLOAT-Words
• Web Magazine
• Marketing Tool
• Total Contents: 60
• Plan to Renewal
Current Service
BEFLOAT-Beta 1
• Total Contents: 198
• Total Users: 322
• Total Visitors: 5,414

Thank You!
Thank You Very Much.
Contact.
Tony Seaho Park
afloat@befloat.com
http://befloat.tistory.com
http://befloat.com
82-11-9134-6807Demo Video: http://bit.ly/1332mTu

What is BEFLOAT?

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