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Creative Commons Global Summit 2015: Sharing Manual by Circular Content

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Slides of the Circular Content Sharing Manual presentation at the Creative Commons Global Summit 2015 in Seoul. The Sharing Manual helps organisations to design and implement content production workflows that support sharing strategies from the first idea to the evaluation of the content reach and use. See the entire presentation at https://vimeo.com/142884101

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Creative Commons Global Summit 2015: Sharing Manual by Circular Content

  1. 1. Sharing Manual A practical guide for professionals on sharing content Sebastiaan ter Burg sebastiaan@circularcontent.com @circularcontent | @ter_burg www.circularcontent.com
  2. 2. Sebastiaan ter Burg Professional photographer and videographer that has been using CC licenses since 2007 Worked as project manager for Wikimedia Nederland with museums, libraries and archives to open up their collections (2013 - 2015)
  3. 3. The interest in sharing content is rising.
  4. 4. The amount of content shared is ever increasing.
  5. 5. The amount of implemented structural workflows around sharing are close to zero.
  6. 6. Why?
  7. 7. Purposefully creating open content is hard.
  8. 8. Problem 1
  9. 9. Availability of content Available analogue Not available Available digital Existing content “Visit the museum” “See the website” Reusable digital “See the API” “Private collection” Newly made content Not available Open by design
  10. 10. Availability of content Available analogue Not available Available digital Existing content “Visit the museum” “See the website” Reusable digital “See the API” “Private collection” Newly made content Not available Open by design Main focus area of projects around the globe has been to improve access to existing material.
  11. 11. Copyright Portrait right Brand right Moral right Related rights Who is he or she? Who owns the rights? Who owns the rights? The stack of rights makes it difficult to open up existing content
  12. 12. Availability of content Available analogue Not available Available digital Existing content “Visit the museum” “See the website” Reusable digital “See the API” “Private collection” Newly made content Not available Open by design Underdeveloped field of knowledge
  13. 13. Lesson learned 1 Focus more on content that is purposefully made to be open instead of opening up existing content.
  14. 14. Problem 2
  15. 15. Car commercials buildings by Creative Stall CC-BY 3.0 Ever wondered why they are clean of logos and people?
  16. 16. Times square night 2013, a photo by Chensiyuan, CC BY-SA 4.0
  17. 17. Times square night 2013, a photo by Chensiyuan, CC BY-SA 4.0
  18. 18. Times square night 2013, a cropped, inverted and transformed photo by Chensiyuan, CC BY-SA 4.0
  19. 19. Times square night 2013, a cropped, inverted and transformed photo by Chensiyuan, CC BY-SA 4.0
  20. 20. Times square night 2013, a cropped, inverted and transformed photo by Chensiyuan, CC BY-SA 4.0
  21. 21. Times square night 2013, a partly blurred photo by Chensiyuan, CC BY-SA 4.0
  22. 22. Copyright Portrait right Brand right Moral right Related rights The stack of rights
  23. 23. Copyright Portrait right Brand right Moral right Related rights The stack of rights
  24. 24. Copyright Portrait right Brand right Moral right Creative Commons Quit claims Letter of approval Related rights The stack of rights
  25. 25. The better the cameras, the bigger the potential problem.
  26. 26. Lesson learned 2 Learn how to navigate around limiting rights. This counts for content creation & reuse
  27. 27. Problem 3
  28. 28. Tomatsuppe by cyclonebill CC BY-SA
  29. 29. Raw ingredients Manipulation Recipe ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________
  30. 30. Final productRaw ingredients Manipulation Types of content shared 90%2%8% Tomatsuppe by cyclonebill CC BY-SA Recipe ____________ ____________ ____________ ____________
  31. 31. Final productRaw ingredients Manipulation Time of decision to share 90%2%8%
  32. 32. Production example CONCEPT PREPRODUCTION PRODUCTION POSTPRODUCTION PUBLICATION Script Set design Audio design Light plan Audio Video Text Illustrations Special effects Metadata Photos Timelines Plan Pitch Budget Costume designs Map of locations VIDEO video production Only item shared Description Press release Music scores
  33. 33. Production example CONCEPT PREPRODUCTION PRODUCTION POSTPRODUCTION PUBLICATION Script Set design Audio design Light plan Audio Video Text Illustrations Special effects Metadata Photos Timelines Plan Pitch Budget Costume designs Map of locations VIDEO video production Description Press release Music scores How did they get from A to Z? Translations Localisation Mixed media reuse Music Covers Localisation Continuity
  34. 34. Contract ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ x 20
  35. 35. Open by design needs a plan
  36. 36. Lesson 3 Make a plan during concept or preproduction phase.
  37. 37. Problem 4
  38. 38. WHY HOW WHAT Information on sharing 80% 18% 2%
  39. 39. We have NO idea about sharing content We have an idea about sharing content We have an ambition to share content We can share data We can share images /video/sound We can track the use We can extract and add additions to our collection Steps to openness Thinking phase Doing phase 80% 20%Available information WHY HOW & WHAT
  40. 40. We have NO idea about sharing content We have an idea about sharing content We have an ambition to share content We can share data We can share images /video/sound We can track the use We can extract and add additions to our collection Bottleneck Thinking phase Doing phase 80% 20%Available information
  41. 41. People looking for information on sharing are already convinced.
  42. 42. Lesson learned 4 Increase the amount of practical information on how to share.
  43. 43. Problem X Metadata of the content Choice of platforms for dissemination
  44. 44. Sharing Manual A practical guide for professionals on sharing content It’s a tool!
  45. 45. Increase the amount of implemented structural workflows around sharing. Goal
  46. 46. To create a first version of a freely available multimedia manual on sharing content.
  47. 47. first version it needs constant updates freely available everything will be CC BY multimedial video, audio and text manual: a practical guide, not inspirational
  48. 48. Flow charts Example texts for contracts Use cases Templates and forms Plan making during preproduction Production checklists Metadata Credit Evaluation Etc. Contents
  49. 49. Individual makers Clients Reusers Platforms Experts Approach 40+ interviews
  50. 50. Musicians Photographers Producers Videographers Designers Professionals Students NGO’s Governments Public organisations For-profit organisations Creatives’ clients Creatives Target audience
  51. 51. Themes Licences Waivers Contracts … Business models* ROI strategies Expenditure vs effect … Infrastructure & platforms Promoting content Plan making Checklists … Reuse & visibilityFinancialLegal Process design Gathering Processing … Feedback * Business models: Creative Commons book initiative
  52. 52. Products 1 free online mixed media manual 1000 free printed copies 1 free and open content platform 40 freely remixable video portraits 10+ different edits targeting different target groups 1 documentary
  53. 53. Public draftswww.circularcontent.com/blog
  54. 54. Budget Financial plan Time schedule Partners Project organisation 30% 10% 20% 40% 40% Funding 20% Launcing customers 10% Crowd funding 30% Own funds 01-11-2014 XX-XX-2017 Current status
  55. 55. What’s the business model?
  56. 56. We offer help and advice.
  57. 57. Future organisation Foundation owns the manual Company works with & on the manual Knowledge Support Continuity Content Assignments
  58. 58. Future updates Course material Courses New developments New best practices Translation Localisation
  59. 59. Question 1 Do you agree that this manual is needed?
  60. 60. Question 2 Who should be interviewed?
  61. 61. Question 3 How can you help?
  62. 62. Needed Letters of support Funding International input Members board of advice Members board foundation Partnerships
  63. 63. Contact me Email: sebastiaan@circularcontent.com Twitter: @circularcontent Facebook: facebook.com/circularcontent Website: www.circularcontent.com
  64. 64. Sharing Manual A practical guide for professionals on sharing content

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