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Creative Commons Global Summit 2015: Sharing Manual by Circular Content
Slides of the Circular Content Sharing Manual presentation at the Creative Commons Global Summit 2015 in Seoul. The Sharing Manual helps organisations to design and implement content production workflows that support sharing strategies from the first idea to the evaluation of the content reach and use. See the entire presentation at https://vimeo.com/142884101
Slides of the Circular Content Sharing Manual presentation at the Creative Commons Global Summit 2015 in Seoul. The Sharing Manual helps organisations to design and implement content production workflows that support sharing strategies from the first idea to the evaluation of the content reach and use. See the entire presentation at https://vimeo.com/142884101
Creative Commons Global Summit 2015: Sharing Manual by Circular Content
1.
Sharing Manual
A practical guide for professionals on sharing content
Sebastiaan ter Burg
sebastiaan@circularcontent.com
@circularcontent | @ter_burg
www.circularcontent.com
2.
Sebastiaan ter Burg
Professional photographer and videographer that
has been using CC licenses since 2007
Worked as project manager for Wikimedia
Nederland with museums, libraries and archives
to open up their collections (2013 - 2015)
9.
Availability of content
Available
analogue
Not
available
Available
digital
Existing content
“Visit the
museum”
“See the
website”
Reusable
digital
“See the
API”
“Private
collection”
Newly made content
Not
available
Open by
design
10.
Availability of content
Available
analogue
Not
available
Available
digital
Existing content
“Visit the
museum”
“See the
website”
Reusable
digital
“See the
API”
“Private
collection”
Newly made content
Not
available
Open by
design
Main focus area of
projects around the globe has been to
improve access to existing material.
11.
Copyright
Portrait right
Brand right
Moral right
Related rights
Who is he or she?
Who owns the rights?
Who owns the rights?
The stack of rights
makes it difficult
to open up
existing content
12.
Availability of content
Available
analogue
Not
available
Available
digital
Existing content
“Visit the
museum”
“See the
website”
Reusable
digital
“See the
API”
“Private
collection”
Newly made content
Not
available
Open by
design
Underdeveloped
field of
knowledge
13.
Lesson learned 1
Focus more on content that is
purposefully made to be open
instead of
opening up existing content.
30.
Final productRaw ingredients Manipulation
Types of content shared
90%2%8%
Tomatsuppe by cyclonebill CC BY-SA
Recipe
____________
____________
____________
____________
31.
Final productRaw ingredients Manipulation
Time of decision to share
90%2%8%
32.
Production example
CONCEPT PREPRODUCTION PRODUCTION POSTPRODUCTION PUBLICATION
Script
Set design
Audio design
Light plan
Audio
Video
Text
Illustrations
Special effects
Metadata
Photos
Timelines
Plan
Pitch
Budget
Costume designs
Map of locations
VIDEO
video production
Only
item
shared
Description
Press release
Music scores
33.
Production example
CONCEPT PREPRODUCTION PRODUCTION POSTPRODUCTION PUBLICATION
Script
Set design
Audio design
Light plan
Audio
Video
Text
Illustrations
Special effects
Metadata
Photos
Timelines
Plan
Pitch
Budget
Costume designs
Map of locations
VIDEO
video production
Description
Press release
Music scores
How did they get from A to Z?
Translations
Localisation Mixed media reuse
Music
Covers
Localisation Continuity
38.
WHY
HOW
WHAT
Information on sharing
80%
18%
2%
39.
We have
NO idea
about sharing
content
We have
an idea
about sharing
content
We have an
ambition to
share content
We can
share data
We can
share images
/video/sound
We can track
the use
We can extract
and add
additions to our
collection
Steps to openness
Thinking phase Doing phase
80% 20%Available information
WHY HOW & WHAT
40.
We have
NO idea
about sharing
content
We have
an idea
about sharing
content
We have an
ambition to
share content
We can
share data
We can
share images
/video/sound
We can track
the use
We can extract
and add
additions to our
collection
Bottleneck
Thinking phase Doing phase
80% 20%Available information
41.
People looking for
information on sharing
are already convinced.
42.
Lesson learned 4
Increase the amount of
practical information
on how to share.
43.
Problem X
Metadata of the content
Choice of platforms for dissemination
44.
Sharing Manual
A practical guide for professionals on sharing content
It’s a tool!
45.
Increase the amount of
implemented structural workflows
around sharing.
Goal
46.
To create a first version of a
freely available multimedia
manual on sharing content.
47.
first version it needs constant updates
freely available everything will be CC BY
multimedial video, audio and text
manual: a practical guide, not inspirational
48.
Flow charts
Example texts for contracts
Use cases
Templates and forms
Plan making during preproduction
Production checklists
Metadata
Credit
Evaluation
Etc.
Contents
50.
Musicians
Photographers
Producers
Videographers
Designers
Professionals
Students
NGO’s
Governments
Public organisations
For-profit
organisations
Creatives’ clients Creatives
Target audience
51.
Themes
Licences
Waivers
Contracts
…
Business models*
ROI strategies
Expenditure vs effect
…
Infrastructure & platforms
Promoting content
Plan making
Checklists
…
Reuse & visibilityFinancialLegal
Process design
Gathering
Processing
…
Feedback
* Business models: Creative Commons book initiative
52.
Products
1 free online mixed media manual
1000 free printed copies
1 free and open content platform
40 freely remixable video portraits
10+ different edits targeting different target groups
1 documentary