Presentation at Salesforce Australia social business seminar

1. Becoming a Social Business
Kate Carruthers
K t C th
Digital & Community Manger, Genea
Nov 2011 1 © Genea Limited | genea.com.au

2. Agenda
> Social media growth
> Key business drivers for social media
> Moving towards being social business
Moving towards being social business
Nov 2011 2 © Genea Limited | genea.com.au

3. Social Media Context
Nov 2011 3 © Genea Limited | genea.com.au

4. The Olden Days
ERP CRM
Database Apps
Nov 2011 4 © Genea Limited | genea.com.au

5. The Olden Days
ERP CRM
The Cloud Changes
Everything
E thi
Database Apps
Nov 2011 5 © Genea Limited | genea.com.au

6. Web 2.0 and Cloud
10.5 million Australian users
10 million Unique Australian Visitors
1.8 million Unique Australian Visitors
362,500 Unique Australian Visitors
2 million Unique Australian Visitors
Source: http://www.socialmedianews.com.au/social‐media‐statistics‐australia‐august‐2011/
Nov 2011 6 © Genea Limited | genea.com.au

7. What’s different now?
• Almost 50% mobile phone users in Australia have
Internet enabled phones
• About 26% access Internet from their mobile phone daily
About 26% access Internet from their mobile phone daily
• >30% of Australians check emails via phone
• 70 % access mobile entertainment & info services
Source: Sensis eBusiness Report Oct 2011
7 Nov 2011 © Genea Limited | genea.com.au

8. Key Business Drivers
> Sales
>CCustomer service
i
> Marketing:
– Brand image & awareness
– Market research
– Business intelligence
Business intelligence
– Competitive analysis
> Talent recruitment
Nov 2011 8 © Genea Limited | genea.com.au

9. Sales
Competing
without even
ith t
p g
opening a store
here
Nov 2011 9 © Genea Limited | genea.com.au

10. Customer Service
Reducing
complexity for
complexity for
customers
Nov 2011 10 © Genea Limited | genea.com.au

11. Talent recruitment
Helping
talented people
t l t d l
y
to find you
Nov 2011 11 © Genea Limited | genea.com.au

12. Tips for moving towards Social Business
It’ t b t t l & l tf
It’s not about tools & platforms
It s a mindset
It’s a mindset
Narrative
Customers
Staff
Exec
team
Nov 2011 12 © Genea Limited | genea.com.au

13. Foundations of Social Media for Business
Skills R t bl
Repeatable
Training Documented
Role clarity Clear
People
p Process
Transparent Available
Documented
D t d Policy Technology Measurable
M bl
Commonsense Auditable
Nov 2011 13 © Genea Limited | genea.com.au

14. Resources
> Sensis E‐Business Report October 2011
– http://about.sensis.com.au/IgnitionSuite/uploads
/docs/2011%20Sensis%20e‐
Business%20Report%20FINAL.pdf
> Social Media Statistics Australia August 2011
Social Media Statistics Australia – August 2011
– http://www.socialmedianews.com.au/social‐
media‐statistics‐australia‐august‐2011/
Nov 2011 14 © Genea Limited | genea.com.au

15. Thank you.
> Kate Carruthers
> kate.carruthers@genea.com.au
> @kcarruthers
> @
@GeneaFertilityy
Nov 2011 15 © Genea Limited | genea.com.au