2. HAVE YOU EVER
PAID UPFRONT FOR A GYM MEMBERSHIP AND THEN NOT GONE?
BOUGHT A LOTTERY TICKET?
NOT TAKEN YOUR MEDICATION?
SMOKED TOBACCO?
NOT PAID OFF YOUR CREDIT CARD BILL?
GIVEN IN TO TEMPTATION?
26. BE HELPS TO EXPLAIN
WHY WE SHOP & BUY THE THINGS THAT WE DO
WHAT INFLUENCES US IN OUR PURCHASING DECISIONS
HOW THESE AFFECT THE MARKET
HOW PEOPLE MAKE CHOICES