Our focus is now to set ourselves apart from a traditional notion of 'care' which tends to centre around treating illness. We have become much more enthusiastic about providing stimulating social experiences for older people, which will keep them active, happy and well. Our tongue-in-cheek 'Near Death Experience' mindset may not be for everybody but our research shows that there certainly are older people with plenty of attitude and a zest for life who aren't satisfied to settle for some light entertainment confined to Day Centre hours. We aim to empower them and deliver what they want.

1. PROJECT KARLA

2. THE SOCIAL PROBLEM

5. INSIGHTS ABOUT OVER 50s
THEY HAVE MONEY
THE MATURE MARKET HAS HUGE SPENDING POWER.
OVER £205 BILLION A YEAR, WHICH IS 40% OF BRITAIN’S
CONSUMER SPENDING.
http://www.millenniumdirect.co.uk/services-consultancy.php

6. THE NEW ‘OLD’
(images taken from google images http://www.google.co.uk/imghp)

7. (images by Sacha Goldberger http://www.mymodernmet.com/profiles/blogs/grandmas-superhero-therapy-18)

8. EXISTING STEREOTYPES
(images taken from google images http://www.google.co.uk/imghp)

9. EXISTING PRODUCTS
(images taken from google images http://www.google.co.uk/imghp)

10. (ALL A BIT SH*T)
(images taken from google images http://www.google.co.uk/imghp)

11. TRADITIONAL WAYS WE SUPPORT OLD PEOPLE
TEND TO BE ABOUT TREATING ILLNESS
WHAT IF ?...
WE ENABLED OLDER PEOPLE TO HAVE FUN
TOGETHER IN GROUPS, TO KEEP THEM
ACTIVE AND KEEP THEM WELL?

12. OUR PROPOSITION
FUN X SOCIAL ACTIVITY = WELLNESS

13. OUR BRAND
* NEAR DEATH EXPERIENCES *

14. WHAT IS IT?
A SERVICE FOR OLDER PEOPLE
TO FIND AND DO EXCITING ACTIVITIES
THAT SUPPORT WELLBEING.
TOGETHER.

15. WHERE DOES THE INTERNET COME IN?
Thin k this,
. ..but b etter

16. CHEAP +
STANDARD
VS
EXPENSIVE +
PERSONALISED

17. CHEAP +
STANDARD
VS (The best bits)
EXPENSIVE +
PERSONALISED

18. VALUE PROPOSITION
FOR USERS:
GROUPBUYING PLATFORM,
BETTER EXPERIENCES FOR LESS MONEY
FOR SUPPLIERS:
A MARKET

19. * DEMO *

20. (sign-up)
(view the
latest deal) (see who else
is going)

21. (contact
agent)
(find out (recommend
more) or ‘gift’ to
a friend)

22. (receive
recommendations
based on
preferences)
15% 25%
off off
(search
features)
20%
off

23. WHY IT’S BETTER THAN GROUPON
1. EMPHASIS ON SOCIAL EXPERIENCES
2. NETWORK OF TRUSTED AGENTS
3. NOT SO HEAVILY DISCOUNTED

24. THE BUSINESS MODEL
(we get)

25. GETTING TO MARKET?
PROJECT KARLA +
(tech partner)
(reputation + access to audience)

26. NEXT STEPS
DO IT.

27. NEXT STEPS
Users
DO IT.
Product Business

28. * THANKS FOR LOOKING *