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Betty lou's presentation new
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Betty Lou’s – Who We Are
A Mother’sMission
• Betty Lou’s was founded by a passionate mom, Betty Lou Carrier, over 35 years ago
• She was inspired to create healthier snack alternatives when her son, John, was diagnosed
with severe food allergies
• 35 years later, Betty Lou’s remains a family owned & operated company in McMinnville,
Oregon
Only the Highest Quality Ingredients
• We never use refined sugars or hydrogenated oils.
• We use fruit juice, coconut sugar, which are lower glycemic
sweeteners, and or brown rice syrup. (low-medium on
glycemic index)
• We use whole food ingredients.
• All products are made in-house in our state-of-the-art certified
gluten-free 120,000 square-foot facility.
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Attributes & Certifications
All Betty Lou’s items are “free from” top allergy triggers
• All products are gluten free and Non-GMO
• Lower Glycemic product offerings
• Products that cater to those with food allergies
o Soy free, corn free, dairy free, wheat & gluten free
• Clean, clear, simple ingredients with integrity
Official certifications include
• Certified Gluten Free
• Certified USDA Organic
• Kosher Certified
• Non-GMO Project Verified
• Vegan
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Gluten Free Opportunity
• The gluten free industry is forecast to reach $2 billion by 2020
• Gluten free has grown 36% a year over the 5 year period ending 2015,
when it reached $1.6 billion
• Gluten-free snacks contributed about 20% to the gluten-free product
market
• A gluten free label also captures paleo consumers
*Data Sources: Packaged Facts, Specialty Foods Magazine, Mintel Research & MarketsandMarkets Analysis
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Top Performer
• Betty Lou’s is in the Top Ten in SPINS Natural Channel, with growth outpacing other
brands in the category
• Averaging 10 units per week at 2nd largest natural chain
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Blueberry Cherry PBJ Strawberry Strawberry PBJ Blueberry
Units/Store/Week
Units/Week
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Betty Lou’s – Fruit Bars & PB&J
Allergen Statement:
Fruit Bars (except PB&J (Peanut Butter)) DO NOT contain any of the 8 major food
allergens identified by the FDA.
2Fruit Bars are a delicious treat that
taste just like a piece of pie! The PB&J
Bar is a perfect on-the-go PB&J
sandwich.
Eight Delicious Flavors
1. Blueberry
2. Strawberry
3. Cherry
4. PB&J – Strawberry
5. PB&J – Blueberry
6. Apple Cinnamon
7. Apricot
New! Blackberry
New!
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Betty Lou’s – Energy Balls
FeaturedonDoctorOz!
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Innovative next generation of on-the-go
protein-rich, gluten-free, nut butter snacks!
Each Protein Plus Energy Ball has 8 to 13 grams
of protein.
Top Six delicious flavors
1. Coconut Macadamia Protein Plus
2. Almond Butter Protein Plus
3. Peanut Butter Chocolate Chip Protein
Plus
4. Chocolate Hazelnut
5. Paleo Berry
6. Paleo Java
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Betty Lou’s – Golden Smackers
All new Smackers are an indulgent, healthy,
protein-packed on-the-go treat with 5 to 7
grams of protein per bar!
Available in three delicious flavors
• Peanut Butter
• Caramel Peanut
• Salted Caramel
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Betty Lou’s Dump Bins and Shippers
Dump Bin
Display as single or back-to-back bins
Will hold up to 120 pieces of
• Nuts About Energy Balls
• Fruit Bars
• Golden Smackers
Shipper
Will hold up to 21 display boxes of
• Nuts About Energy Balls
• Fruit Bars
• Golden Smackers
• Just Great Stuff Bars
• Angell Bars
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Powdered Peanut Butter
Delicious powdered peanut butter – perfect for
smoothies with 90% less fat than traditional peanut
butter and sweetened only with coconut sugar
creating a low glycemic index.
Available in three delicious flavors
• Original
• Chocolate
• Protein Plus – 8 grams Protein Per Serving
Betty Lou’s – Just Great Stuff
Just Great Stuff Bars
Available in four delicious flavors
• Cacao Acai
• Superberry Acai
• Fruit & Veggie
• Chocolate Dream Greens
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Delicious, decadent, and guilt-free organic
candy bars. Eat no evil!
Available in three flavors
• Dark Chocolate
• Milk Chocolate Crisp
• White Chocolate Snow
Betty Lou’s – Angell Bars
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Betty Lou’s – Baking Mixes
Gluten-free baking mixes using organic
coconut sugar! No egg No Dairy
Three baking mixes
• Cupcakes & Cookie Mix
• Brownie Mix
• To make just add water and your
favorite oil.
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Betty Lou’s – Probiotic Bites
On-the-go gluten-free probiotic bites to
support digestive health daily!
Three delicious flavors
• Dark Chocolate
• Maple Oatmeal
• Apple Cinnamon
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Paleo and gluten-free Oregon Crackers
made with a cashew-base for a delicious tasting cracker
you can’t resist!
Available in six fantastic flavors
• Original
• Salt and Pepper
• Fiesta
• Italian
• Rosemary
• Chili Lime
Betty Lou’s – Paleo & Gluten Free Crackers
Gluten-free Oregon Crackers
made with a cashew-base for a delicious tasting cracker
you can’t resist!
Available in three fantastic flavors
• Garden Vegetable
• Cheddar
• Graham Snacks