This document discusses using social networking to promote career services. It encourages following and learning about guest speakers on sites like Facebook, Twitter and LinkedIn. Various social media platforms are described, including their uses and benefits for career services. Strategies are outlined for connecting with students, employers and other professionals through blogging, Facebook, Twitter and LinkedIn. The document provides tips on developing an office social media plan and managing multiple accounts.

1. Be a Social Networking StarKaren ObringerChristina Mosteller HallIndiana University-Purdue University Fort Wayne

2. Stalk your speakers

3. Stalk Your SpeakersThis conference organizerIs a Rotarian

4. Stalk Your SpeakersKirk Bixler

5. Stalk Your SpeakersThis ‘icebreaker’ serves on The board for the Angola areaChamber of Commerce

6. Stalk Your SpeakersLinda Bateman

7. Stalk Your SpeakersThis ‘successful’ speaker saysHe likes to pretend to play golf

8. Stalk Your SpeakersDr. Terry Whisnant

9. Stalk Your SpeakersThis marketing whiz likes to ride motorcycles in her spare time

10. Stalk Your SpeakersJulie Howenstine

11. Stalk Your SpeakersThis Director of Career Services recently ‘built a strategic alliance’ with Evansville’s WFIE channel 14 for an interview

12. Stalk Your SpeakersPhil Parker

13. It’s so now…

14. Why?Meeting students where they areConnecting with other professionals outside of your officeEmployersNews OutletsCareer BloggersBook AuthorsNot always easy to update your own website

15. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

16. Overview of Different ToolsKnow your audienceKnow your toolsFacebookBlogsTwitterLinkedIn… and more

17. Lights…Camera...Facebook!

18. Students are already thereYou can use it to integrate other social media toolsBlogTwitterImportant componentsNews FeedEventsNotes

19. How to start a Facebook Pagehttp://www.facebook.com/advertising/?pages What messages do you want your “audience” to receive?

20. Way to connect to students without “friend-ing” them

21. Create events through your page

22. Send updates/messages to the fansBe Your Own Writer/Director/Producer

23. BloggingWhyWe find we connect with more faculty and staff hereGood place for presentations and PDFsSupplemental information that can’t go on your webpageFun announcementsShow your personalityBullet pointsListsShort essaysLinks to other sites and resourcesPicturesVideosUse color to your advantageHow

24. How do you get ideas?GoogleReaderMyYahoo

25. Ad-libbing with Twitter

26. Twitter140 charactersSimilar to Facebook statusLinks, quotes, event announcementsConnect mainly to employers, media outlets and career professionals

27. Roll the Credits…

28. Connect to EmployersFind companies you wouldn’t normally network withPuzzle success storyGroupsAlumniIndustry focus groupsJob posting placeCareer Services group?

29. Simply Hired Integration

30. NCDA Supported

31. Other ServicesNingMySpaceIMPodcasts

32. Office Web 2.0 PlanWhich one(s) should your office use?Think about your marketing strategiesWhat messages do you want to deliverWhat’s easiest right nowStart smallTry one or two first to avoid overwhelming selfBranch out with more and try to link themHow will you let everyone know about these new resources?

33. How to manageIt takes the whole staff!Dividing up workloadHow often to update?Weekly? Daily?Who will manage what?

34. Tools & TricksHootsuiteDigsbyTweetdeck

36. How to use it for yourselfLinked InBloggingTwitter

37. ResourcesWith love, Pete