The Eastenders Ident for BBC One follows the basic BBC Ident format with the circle in the middle containing the words "BBC One", but uses characters and locations from the TV show Eastenders. While maintaining similar elements to other BBC Idents like the circular globe, this Ident features shots of shocked Eastenders characters looking at something in Albert Square. By incorporating elements from Eastenders, the Ident appeals specifically to fans of that show while still representing BBC One.

1. BBC One Ident
Research

2. BBC Eastenders Ident
This Ident appeals to me because I think it is
good how they use a show of theirs as there
Ident. It appeals to me because the way in
which they use the show Eastenders to
create an Ident. The image is showing the
characters from Eastenders meeting
together looking at something, we then see
a birds eye view of Albert Square. In the first
shot we see a character in a mid long shot,
he is positioned to the right of the screen so that we can see the Albert Square sign.
The colours in this Ident don’t stand out as much as other Idents because it is using a
program from their channel, therefore instead of using bright colours they are using
colours from the show. We see a lot of long shots of characters, but we also see close
ups. They use long shots to more than one person and the close ups are showing only
one person. They also use tracking because it reinforces the shock on the characters
face. We then see a master shot which is showing everyone in the shot. The characters
in the shot looked shocked because they are looking at where the BBC One sign is. We
know this because if you watch the show then you will know where things are so can
tell what they are looking at.

3. BBC Eastenders Ident
The Eastenders Ident doesn’t change from
the basic BBC Ident as they still have the
circle in the middle with the words BBC
One over the top of it. They also have
made the “O” in the word one in the
middle of the circle. BBC One do this with
all there Idents because they stick to their
history as the first Idents had globes in, and
they have been evolving ever since then. As
you can see in the bottom right they have
also changed the way in which they write
BBC One. Now they write BBC One with the
BBC in small boxes and have it raised so it is
in line with the one, and they now use the
word One instead of the number 1. They
may of done this because the word One has a circle in and they want to use that like they
have in the Eastenders Ident.

4. The History Of BBC Idents
In BBC Idents they have always had the same basic idea and that is the
circular globe with the text BBC 1. As you can see right from the first
picture that there is some sort of rounded shape, this may not be the
globe just yet but it is still round, then the second picture comes along
and this starts the globe off, as you can see it is very dull and basic as it
is black and white, as there is no colour TVs yet but they still have the
text as well. Once colour TVs come in they make new Idents and they
have gone with blue and yellow. The globe is still in the middle of the
screen and they have used yellow to show the countries flat out
behind the globe, the BBC 1 is still there in big bold white letters which
stands out as they are trying to advertise there company. They don’t
change much to the next Ident, the colours have changed and a bit of
the background has also changed but the rest in the same, and they
have changed the text to, two lines making up the BBC 1 sign. And
finally when we reach the 2000s we see a bit more colour and
technology involved, the globe is blue and gold with t he text gold as
well. Then they start to make Idents for certain shows like the Eastenders Ident, they do
this to show that is will be on next.