Big Bazaar is a retail chain founded by Kishore Biyani with 250 stores across 80 Indian cities. It targets young working women, homemakers, and middle and upper class price-conscious customers and youngsters aged 28-38. The document discusses Big Bazaar's business model, innovations like weekly deals, social media presence, competitors like Lulu Hypermarket and Reliance Retail, and marketing campaigns like those for Diwali and Republic Day.

1. -Rishi Kakka
-Parul Gupta
-Akhil Rao

2. About Big Bazaar
Founded By Kishore Biyani Main FocusArea Our main focus is on the following segments
Total Outlets: 250 stores in 80 cities

3. BRAND POSITIONING CHANGE

4. Vision To Deliver Everything, Everywhere, Everytime ,to every
Indian customer in most profitable manner

5. Target audience
Young working women & Home makerUpper and middle class customers
Price conscious customers Youngsters of age between 28 to 38

6. Market share

7. How Big Bazaar earns money

8. Big Bazaar concept of discount of buy 1 get 1

10. BIG BAZAAR WEBSITE

11. Innovations of big bazaar
Wednesday bazaar
Maha bachat The Great Exchange
offer
(12/02/09)
Sabse saste din
(Sabse saste din)
6 days Maha
Bachat
Today is wednesday..hafte ka
sabse sasta din

12. YouTube & Instagram presence of BigBazaar

13. Twitter & Facebook presence of BigBazaar

14. COMPETITORS

15. Number of outlets
Big Bazaar(250 outlets
locally)
Lulu hypermarket(150
outlets globally)
Reliance Retail(300 outlets
locally,90 cities)

16. Lulu Hypermarket Global Presence

17. LULU WEBSITE

18. RELIANCE RETAIL WEBSITE

19. PRESENCE
RELIANCE
TRENDZ
190K 1.7m
1.8m(Following)
8,461 13K
RELIANCE
FRESH
4776 589k
592k (Following)
10.4K 17K
RELIANCE
DIGITAL
240K 4.67m
4.66m(Following)
93K 7.4K
PRESENCE
Lulu India 1536 124K 1,166 NA
LULU HYPERMARKET
RELIANCE RETAILS

20. C
A
M
P
A
I
G
N
S

21. #BadiWaliDiwali #YeDiwaliSabkiWali
DIWALI CAMPAIGN

23. BIG BAZAAR RECORDED HIGEST SALES ON REPUBLIC DAY
Pulkit Trivedi, Director, Facebook India said,
“Facebook Live is an authentic, immersive tool
that brands are increasingly using to connect
and engage with their consumers real-time.
We’re excited about the Big Bazaar’s “Sabse
Sasta Din” campaign and its 24-hour Facebook
Live that will help to amplify the scale of the
campaign.”

24. #SABSESASTA5DIN

25. BIG BAZAAR MANAGED TO CONVERT 1
LAKH MOBILE COUPONS, INTO A
WHOOPING 3LAKH WALK INS WITH A 62%
REDEMPTION RATE FULFILLING THEIR
PRIMARY OBJECTIVE OF ONLINE TO
OFFLINE CONVERSION. BIG BAZAAR
SCRIPTED THEIR HIGHEST EVER SALE ON
26TH JAN HOLIDAY, SMASHING ALL THE
PREVIOUS RECORDS
#SABSESASTA5DIN

26. SEO
&
SEM

27. Big Bazaar – SEM (Ad words)

28. Reliance Trends - SEM

29. Big Bazaar SEO
Visible First on Google search Page

30. Reliance Trends - SEO

31. Lulu Group India - SEO
AD copy visible end of first Google search page

32. Landing Page – no offers listed

33. Relevant Landing Page

34. Re-Marketing Strategy

35. Ezone vs Reliance Digital

36. ezoneonline.com redirected to paytmmall.com

37. Innovative Campaign For E-Zone
Digital

38. E-zone Digital Funnel
Unknown
Awareness
Consideration
Conversion
Associated Big Bazaar
Social Media Campaign
According to Age Group
SEO & SEM
Re-Marketing / Re-Targeting

39. E-zone Digital Campaign Keywords
Relevant
— Electronics
— HomeAppliances
— Reliance Digital
— EMI
Affinity
— Home Loan
— Naukri
— Gaming
— Tata Sky
— HD-TV shows

40. Target Audience for E-zone Digital
Age Group
— 12-17 (School & College Students) [Instagram] [M/F/Unknown]
— 18-24 (Graduates & Post Graduates) [Instagram & Facebook]
— 25-35 (Working professionals) [Facebook,Twitter,LinkdIn]
— 25-35 (HouseWife's) [Big Bazaar Loyalty Members](Email Marketing)
— 36-55 (Parents) [Facebook, Mobile Marketing]
Primary
Secondary
Tertiary

41. TG on Social Media Platforms
0
10
20
30
40
50
60
School & College
Students
School & College
Students
Working professionals HouseWife's Parents
TargetAudience
Facebook Instagram Twitter LinkedIn Email Marketing Mobile Marketing

42. https://www.slideshare.net/
https://www.socialsamosa.com/
https://www.google.co.in
https://www.facebook.com
https://www.youtube.com/
https://twitter.com/
https://www.instagram.com/
Sources

43. ThankYou