This document outlines the business plan for iConsumer, a company that aims to build a loyalty program by giving shares of the company to customers and rewarding them with more shares as they shop and refer friends. The plan is to initially give shares to 1 million people for free to build a large customer base. iConsumer will generate revenue by taking commissions from retailers when customers shop through the iConsumer platform. The goals are to eventually have 1 million members, generate $50 million in annual revenue, and provide a successful exit for investors through an IPO or acquisition. Metrics and forecasts are provided to show the phased growth and profitability projections at different membership levels.

1. Ownership Is The Ultimate
Loyalty Program
®

2. The Opportunity
Build iConsumer by turning
shareholders into customers.
2
Make 1,000,000 ordinary people shareholders in a public
company.
Democratize the Wall Street
experience.
MISSION
For free.
®

3. Convert shareholders
into customers by providing
them with money saving
opportunities.
3
Give away 1 share
to 1,000,000 people.
Customers earn
more shares as they
shop more and refer
friends.
HOW WE GET THERE
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4. In Billions
$140 $2 $4 $6
PROVEN OPPORTUNITY
$8 $10 $12
In Millions of Members at Event
900 10 20 30 40 50 60
Digital coupon/cash back industry is a proven, large market.
Multiple billion dollar liquidity events in last five years.
70 80
®

5. 2008 recession impact:
scared to invest &
dislike Wall Street
Feel disenfranchised:
burdened by debt &
pinched for money
GROWTH OPPORTUNITY
We expand beyond the traditional cash back market by engaging millennials on an
emotional and aspirational level.
Digital natives
Fundamentally different:
seeking both personal gain
& societal benefit
®

6. 6
STRUCTURAL OPPORTUNITY
Every shopper becomes an owner.
Regulations have changed, “being
public” less costly under Reg. A+.
Giving shares away creates a unique,
non-cash currency to acquire members.
Leverages iGive infrastructure, staff, &
1,700+ retailers.
Leverage members to recruit additional
members with equity rewards.
Jet.com example.
iConsumer public as of 9/29/16.
®

7. 7
BUSINESS MODEL
1iConsumer members have
access to shop at 1,700+
retailers
Retailer handles all aspects of
transaction (billing, shipping)
Retailers pay iConsumer
a commission (~1-20% of
transaction)
Additional revenues from
advertising & data mining
As consumers spend
more on iConsumer, they
earn more stock
Consumers also earn shares for
referring other customers
iConsumer shares
commission with member
~ 80/20 split
(i.e. 20% gross margin)
2
3 4
®

8. OPERATING ASSUMPTIONS
~ $ 384
eBates sold for ~$384
per member, other
liquidity events valued
members ~$200
~ $ 50-100
annual revenue
per member
~ 80%
avg. cash
back rebate
~ $ 10-15
per annum cost to
support early
members, costs
reduce as we scale
~ $ 5-20
operating profit per
member per year
< $ 50
cash to acquire
member
currently $24
®

9. PHASED GROWTH
Phase I
Create successful operating company
Phase II
Test by switching customers
from incumbent competitors
JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY
• Beta Began – Jan. 2016
o Added Gatekeepers
o Tested Viral
o Promotional – increased cash back
o First qtr. member acquisition testing
• Alpha Began June 2015
• Message Testing – 2nd half, 2015
• Launch apps / site / browser add-ons
2015 2016
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10. PHASED GROWTH / USE OF FUNDS
JUN JUL AUG SEP OCT NOV DEC JANFEB MAR APR MAY
Launch $500,000 Raise to:
• Rebrand for #GetYourShare
• Get Listed OTC QB
o Provide shopper / shareholders with publicly
visible value for their equity
• Prep & start campaign for $1,500,000 raise
Beta Phase Milestones Achieved
• Public - SEC Qualified – 9/29/16
• 11,500 Customers
• Revenue
• Member Acquisition Metrics confirmed -
$24 per shopper
2016 2017
Phase IIIa
Go Public - Launch
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11. PHASED GROWTH
JUN JUL AUG SEP OCT NOV DEC JANFEB MAR APR MAY
Investor Focused Campaign
• Begins during tail end of $1,500,000
campaign (est. September 2017)
• Qualify for OTC QX (2 market makers, other
requirements)
• Goal: Institutional investor interest
Member Acquisition Campaign
• Begins ~ 90 days after close of $500,000
raise (est. April 2017)
• CrowdfundX campaign
o Investors & Customers
• Min. $100 / investor
• $.09 / share, preferred (Goal: double prior
round valuation)
2016 2017
Phase IV
Continue focus on public market
Product portfolio expansion
Phase IIIb
$1,500,000 Raise
Introduce new products
®

12. TRACTION
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Revenue ($)
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
New Members Total Members Transactions
2015 Year Total Jan 2016 Feb 2016 Mar. 2016
In Q1 2016, we tested various member acquisition strategies to achieve
scalable, affordable growth.
®

13. Users/Members 12,000 50,000 250,000 1,000,000
Est. Date Achieved NOV 2016 APR 2017 JAN 2018 DEC 2019
Annualized Rev.
Gross Margin
Fixed Operating Costs
Annualized Net Profit
Variable Op. Cost
$2,000,000
0
$ 400,000
(260,000)
$ 25,000
(125,000)
$ 75,000
$ 500,000
$ 600,000
$3,500,000 $12,500,000
$ 2,500,000
$ 750,000
$ 950,000
$ 500,000 $ 2,000,000
$ 5,500,000
$ 1,500,000
$ 10,000,000
$50,000,000
PRO FORMA OPERATING FORECAST
By Membership Level
Marketing – Non. Acq. 0 $ 150,000 $ 300,000 $ 1,000,000
Tot. User Acq. - Cash $ 250,000 $ 1,000,000 $ 12,500,000 $ 50,000,000
Variable Head Count
Support 0.1 1 5 20
Retailer Relations 0 0 1 4
®

14. OWNERSHIPCASH BACK SAVINGS EXIT
$960M Sale
to Rakuten
$1.7 Billion IPO
$1.5 Billion IPO
$13 Billion IPO
COMPETITION
®
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 
 

  
COMPANY
Public as of
Sep 2016

15. Going Public – Reg. A+:
SEC QUALIFICATION
INVESTORS HAVE
FREELY TRADEABLE
STOCK
~ 3rd Qtr 2016
OTC QB
listing expected
Create robust market
EXIT STRATEGY
~ 1st Qtr 2017
®

16. AS SEEN IN
®

17. Robert Grosshandler
CEO & Co-founder
Founder, iGive.com – 1997
350,000 Members currently
Founder, eComXpo
sold – 2008
Founder, Intercast
sold – 1995
Co-founder, The SOFTA Group
founded 1981, 160 employees, sold 1993
EXECUTIVE TEAM
Sanford Schleicher
CTO & Co-founder
CTO – iGive.com – 2008
j2 Global Communications
Director
Co-founder and Chief Architect,
Onebox
sold – 2000
BS, Computer Sciences
University of Illinois
Melinda Moore
CMO
CMO, Crowdfunder – 2015
®
Co-founder, LovingEco
sold – 2012
Co-founder, Tuesdaynights
2012 – 2016
Top 50 Digital Women in 2015
Digital LA
Author, How to Raise Money: The
Ultimate Guide to Crowdfunding
BA, Psychology
UCLA

18. ADVISORY BOARD
David Carlick
Venture / Co-founder DoubleClick,
Former CEO Public Company
Michael Brennan
Real Estate / Private Equity,
Former CEO Fortune 500 REIT
®

19. Robert Grosshandler
847.477.6968
rob@iconsumer.com
AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES
OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF
THE INFORMATION IN THE OFFERING STATEMENT. YOU MAY OBTAIN A COPY OF THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT AT
https://www.iConsumer.com/offeringcircular
YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.
CONTACT
“We’re here to make a dent
in the Universe.”
Steve Jobs