- The document discusses the revenue model for BAX, a platform that connects short-term study abroad students to collaborate on travel plans. - BAX's value proposition is connecting students with similar travel interests through a platform for collaborating on travel bucket lists. - The market size includes over 300,000 study abroad students in the US annually as well as group travelers worldwide. - BAX plans to recruit students and schools to use the platform, and generate revenue from advertisements, local businesses, and potentially schools.

1. Revenue Model

2. Andrés HurtadoXuan SongBibiana Bauer
Team
CEO, Co-Founder CMO, Co-Founder CTO/CFO, Co-Founder

3. Value Prop
We connect short-term study abroad students who have similar travel
interests by providing a platform for collaborating on travel bucket lists.

4. Market Size
Study abroad
students in U.S.
All Group traveler worldwide
All Group
Travelers in U.S.
Students
Friends
Families
313, 415
http://calabroad.org
http://www.bbc.com/travel/story/20120926-the-statistics-of-studying-abroad
http://www.nafsa.org/Policy_and_Advocacy/Policy_Resources/Policy_Trends_and_Data/Trends_in_U_S__Study_Abroad/
Education
Friends
Families
Business
Students

5. Recruiting

6. BAX

7. BAX
Students
use

8. BAX
Students
use
recruit
School Programs

9. BAX
Students
use
recruit
pays
School Programs

10. BAX
Students School Programs
Advertisements
use
recruit
pays
fund
see

11. BAX
Students School Programs
Advertisements
use
recruit
pays
fund
Local Businesses
pay for
see

12. BAX
Students School Programs
Advertisements
use
recruit
pays
fund
Local Businesses
pay for
see

13. Test #1

14. http://ryanmorel.com/mobile-advertising-calculator/
= 900,000 sessions/day300,000 users/day x 3 sessions/user

15. $161,280/mo

16. http://ryanmorel.com/mobile-advertising-calculator/
= 250,000 sessions/day50,000 users/day x 5 sessions/user

17. $44,800/mo

18. BAX
Students School Programs
Advertisements
use
recruit
Pay?
fund
Local Businesses
pay for
see

19. What other forms of value could we
provide to school programs and
organizers besides just money?

20. Test #2

21. We talked to 3 program organizers
to see what they want and need.

22. “I think schools will like to use it, but they
don’t need to get involved in this service
because they already have their plan,
unless BAX has more knowledge on local
activities than the school, so BAX could
provide suggestion for schools and earn
the money from them. ”
Validation
Bill Chien
Organizer of Secret project in Taiwan

23. “What if BAX could help us recruit
people to form the [Secret Project]
group?”
Validation
Weiwei Hsu
Organizer of Secret project in Taiwan

24. “What if organizers and students could
collaborate together on coming up with
a plan on what to do and where to go?”
Validation
Lisa Findley
Organizer of Secret project in Taiwan

25. Validation
“It all worked pretty well although it was a ton of work. I would
calculate that it was at least 2 or 3 times as much planning time spent
on a summer travel studio compared to a non-travel studio at CCA. ”
- Andrew Kudless
Japan Architecture, summer 2017

26. Learnings
• BAX would be a valuable tool to organizers outside of study
group travel.
• BAX could provide value to organizers through collaborating
with students.

27. BAX
Students Schools
Advertisements
use
collaborate plan with
pay (bonus)?
fund
Local Businesses
pay for
provide service toprovide service to
ask

28. Next
• Talk with local business in San Francisco
• Talk with more organizers at CCA and other schools

29. Thank you.