Bateman i pitch
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Funbox offers comprehensive retargeting media buying services that allow targeting the right audience at the right time with the right message. Their Pinpoint retargeting program claims to generate $10 in returns for every $1 spent on average. The presentation notes that evolving privacy policies and technologies are degrading the effectiveness of cookie-based tracking over time, so Funbox provides cookieless tracking via device recognition as an alternative. Data shown indicates retargeting through their services increases click-through rates and conversions compared to normal display media.
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Bateman i pitch
- 1. Comprehensive Re-Targeting & RTB Media Buying TokyoBangaloreSydney Munich Los Angeles
- 2. The Pitch Funbox Pinpoint Comprehensive Retargeting: For every $1 you spend, you get $10 back (on average) www.funbox.com
- 3. The Power of Retargeting RIGHT AUDIENCE RIGHT TIME RIGHT MESSAGE www.funbox.com
- 4. How does retargeting work – The Other 98%..... www.funbox.com
- 5. EU e-Privacy Law (‘the cookie law’) enacted May 2012 www.ico.org.au ‘Firefox 22 to stop eating 3rd Party Cookies’ Wired Magazine Feb 25th 2013 IE10 Ships with ‘Do Not Track’ as standard’ Wired magazine January 2013 The Problem of the disappearing cookie… www.funbox.com
- 6. Cookie Visibility Degrades over time www.funbox.com
- 8. www.funbox.com Cookieless Tracking via Device recognition
- 10. • RTB Buys with Retargeting: – CTR on average 2.5x higher than normal display media – Social re-targeting can be 10x higher – With Pinpoint, increase of visibility of 30% – Increase in conversion +5%
Editor's Notes
- The low-hanging fruit of online marketing If you’re not retargeting, then you’re missing out…50% of online marketing budget – goes to traffic search 50% spent on retargeting in Germany, France UK…
- 2 % of visitors to an E-Commerce site buy The user browses your site but leaves without making a purchase. We gather data on that user’s behavior during this sessionAlgorithms combine product intelligence withintentpredictionfrom the session to display an ad based on the user’s previous session/sAlgorithms combine product intelligence withintentpredictionfrom the session to display an ad based on the user’s previous session/s
- Added to which, you have security software and corporate settings +
- Getting customers to visit your site is expensive. Our testing tells us that within 24 hours, we see the cookie pool degrade as much as 55%... Within a week, we see less than 25% visibility
- Via pinpoint, we can track users, without cookies, over multiple devices