This document discusses alternative models for generating revenue on the internet beyond advertising. It identifies 7 potential sources: (1) learning from user behavior, (2) selling actual products online, (3) selling virtual goods, (4) charging for online content and experiences, (5) monetizing social referrals, (6) collecting data through user monitoring, and (7) creating targeted mobile ads. While some options like e-commerce are established, the document cautions against invasive practices and argues new models should focus on enhancing the user experience within online communities.
Virtual goods opportunities, challenges and acquisitionsDoug Thompson
When Metanomics first began broadcasting, virtual goods economies were just starting to be taken seriously. Now, the virtual goods industry has moved well beyond Silicon Valley and has the interest of Wall Street. The virtual goods industry has seen rapid growth over the past few years. They have redefined games where subscription-based models have been replaced by free-to-play games that sell virtual goods to a thin sliver of their player base: what are often called the ‘whales’.
Click here for the video
http://www.metanomics.net/show/virtual_goods_opportunities_challenges_and_acquisitions/
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super...
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
Virtual goods opportunities, challenges and acquisitionsDoug Thompson
When Metanomics first began broadcasting, virtual goods economies were just starting to be taken seriously. Now, the virtual goods industry has moved well beyond Silicon Valley and has the interest of Wall Street. The virtual goods industry has seen rapid growth over the past few years. They have redefined games where subscription-based models have been replaced by free-to-play games that sell virtual goods to a thin sliver of their player base: what are often called the ‘whales’.
Click here for the video
http://www.metanomics.net/show/virtual_goods_opportunities_challenges_and_acquisitions/
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super...
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
Digital Thinking on Marketing, Branding and CampaigningTom De Bruyne
Lecture I did for the Rotterdam School of Management on March 19th 2013 on how the disruption of digital challenges us to rethink marketing, branding, advertising and campaigning.
How we pull big corporates out of their comfort zone - by @nickdemey @boardof...Board of Innovation
Pulling big corporations out of their comfort zone is a terrific way to make them innovate like startups. Confronting corporates with unconventional markets is one of the most effective tools to do this.
This collection offers 30 controversial innovation tricks from 6 peculiar industries that we use in our bootcamp sessions.
Go ahead and discover how this weapon works for you :)
The 6 industries covered are:
1. Gaming
2. Toys
3. Fashion
4. Criminals
5. Dating
6. Sports
And the examples to look for innovation inspiration from include: GTA V, Pley.com, Hope Soap, ZowPow, Honestby, Patagonia, Rick Genest, Kanye West, Mudjeans, Heartbleed, Banksy, OKCupid, Tinder, Barkbuddy, CoffeeMe, VictoriaMilan, PartTimeLove, Gym Pact, Run an Empire & The Lean Machine Beer.
Please share more great cases from these industries with us!
Sharing is the New Buying: How to Win in the Collaborative EconomyJeremiah Owyang
Crowd Companies, a brand council founded by Jeremiah Owyang primarily focusing on the collaborative economy movement, and Vision Critical, the leading provider of insight community technologies, have exclusively partnered to release a groundbreaking report, “Sharing is the New Buying” that for the first time maps the size and characteristics of the movement. Based on responses from more than 90,000 Internet users across the U.S., U.K. and Canada, the report concludes that sharing online is mainstream, growing, practical and satisfying, and has become a competitive threat to large corporations. Report includes: Introduction and summary. Breakdown of the three groups of sharing customers. Market adoption rates, forecast and growth rates. Taxonomy of the market. Breakdown by demographic: age, location, political party, marriage status and more. Satisfaction rates of sharing services. Forecast of future behaviors. Recommendations for corporations: market opportunities, and specific departmental impacts.
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
A look at the top digital trends from the latter part of 2011. From personalized products and m-commerce to luxury brands pulling back the curtain, these are things to keep on the radar in 2012.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
Digital Thinking on Marketing, Branding and CampaigningTom De Bruyne
Lecture I did for the Rotterdam School of Management on March 19th 2013 on how the disruption of digital challenges us to rethink marketing, branding, advertising and campaigning.
How we pull big corporates out of their comfort zone - by @nickdemey @boardof...Board of Innovation
Pulling big corporations out of their comfort zone is a terrific way to make them innovate like startups. Confronting corporates with unconventional markets is one of the most effective tools to do this.
This collection offers 30 controversial innovation tricks from 6 peculiar industries that we use in our bootcamp sessions.
Go ahead and discover how this weapon works for you :)
The 6 industries covered are:
1. Gaming
2. Toys
3. Fashion
4. Criminals
5. Dating
6. Sports
And the examples to look for innovation inspiration from include: GTA V, Pley.com, Hope Soap, ZowPow, Honestby, Patagonia, Rick Genest, Kanye West, Mudjeans, Heartbleed, Banksy, OKCupid, Tinder, Barkbuddy, CoffeeMe, VictoriaMilan, PartTimeLove, Gym Pact, Run an Empire & The Lean Machine Beer.
Please share more great cases from these industries with us!
Sharing is the New Buying: How to Win in the Collaborative EconomyJeremiah Owyang
Crowd Companies, a brand council founded by Jeremiah Owyang primarily focusing on the collaborative economy movement, and Vision Critical, the leading provider of insight community technologies, have exclusively partnered to release a groundbreaking report, “Sharing is the New Buying” that for the first time maps the size and characteristics of the movement. Based on responses from more than 90,000 Internet users across the U.S., U.K. and Canada, the report concludes that sharing online is mainstream, growing, practical and satisfying, and has become a competitive threat to large corporations. Report includes: Introduction and summary. Breakdown of the three groups of sharing customers. Market adoption rates, forecast and growth rates. Taxonomy of the market. Breakdown by demographic: age, location, political party, marriage status and more. Satisfaction rates of sharing services. Forecast of future behaviors. Recommendations for corporations: market opportunities, and specific departmental impacts.
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
A look at the top digital trends from the latter part of 2011. From personalized products and m-commerce to luxury brands pulling back the curtain, these are things to keep on the radar in 2012.
Whilst we sometimes focus on the rational benefits of technology, digital interactions affect us on a biological and emotional level. The web and its metrics made our real self and our web self became two different characters.
Creativity in the time of big data - updated for 2014Simon Law
Talk given to Miami Ad School, Europe students on 11th August, 2014. By Simon Law, CSO at Fabric.
Admittedly, this is just an updated version of last year, but some bits were better. The embedded notes in the ppt aren't exactly what I said, but gives you some idea of content and meaning… What I actually said was obviously smarter, wittier and generally more compellingly informative and entertaining!
At ABC’s annual conference in San Francisco, November 10, 2011, media industry veteran Jack Griffin gave the annual luncheon speech. Griffin recently founded Empirical Strategic Advisors, and he explained to attendees why the new model for media is the “here and now.”
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Plus, the implications for Brands
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Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Technology is increasing at an exponential rate providing competitive advantage opportunities for those companies that can not only innovate but have a roadmap of continuous innovation. The Metaverse creates new opportunities for innovation around products, marketing, business models, and disruptive forces that will impact every industry. Are you ready?
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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2. Context
Why must all content be free?
Why must all revenue from the ‘net be
based on advertising?
“Planet of the Advertisers”
And the extinction of the Irish Red Elk
The search for alternative revenue
models
And the challenges this will pose to
strategy, management, and systems
2
3. Context
All this hype:
Will we still need advertising?
Will social networks replace email?
Will social networks replace our stores? Our
sales and service agents? Our markets or
exchanges or EDI or ... ?
Will social networks replace our lives ... as in
The Matrix Reloaded?
Should we be in the web business instead of
what we do now? Will everything be virtual?
Or is all of this just silly?
3
4. Overview — what?
Trying to force-fit the new into the old
Old Media:
Broadcast
Bundled — free content, subsidized by
advertising
Monopoly / captive audience
In contrast, ‘Net as a milieu, not a medium
A medieval fair, not a movie theater
Participatory
Voluntary, and easy to exit
4
5. Overview — and why?
Old media’s need to replace
traditional advertising
Grabbing on to the net
Making the obvious mistakes
And yet ... real possibilities,
and not so real possibilities,
exist
5
6. Advertising and the Net
Surely not a marriage
made in heaven
Traditional media
losing their viewers
Traditional
advertising losing its
clout
P&G needed
something
News Corp needed
anything
6
7. Advertising and the Net
More like a
shotgun wedding
Traditional media
owners starting
buying into web
technologies
And traditional
advertisers looked
for something …
anything … that
might work
7
8. Sources of Value from Net
Numerous possible sources of value
Perhaps these can be monetized?
(1) Learning about preferences, individual or
emerging societal preferences
(2) Actually selling actual stuff
(3) Actually selling virtual stuff
(4) Revenues from content, games and
experiences
(5) Selling referrals from social network friends
(6) Selling referrals from snooping
(7) Selling referrals to mobile users 8
9. (1) Value from Observing
Possibility One: Information about things
from watching what we do on the net
Appearance represents choice and
represents investment of time, money, or both
Therefore chosen appearance informs us
9
10. (1) Pretty Traditional
But what are we learning that teaches about meatspace?
From traditional to perfect, they paid to look this way!
What surprises do we have here?
10
11. (1) What have we learned?
All other things being equal, in virtual worlds:
Large secondary sexual cues get attention
Perfect bodily symmetry gets attention
Perfect skin and perfect teeth get attention
Hot tubbing and sailing confer status
Casual sex is a good way to pass time
When nothing else works, add wings and animal
ears, symmetrical of course
And if that does not help, take off your clothes,
expose your large secondary sexual cues
And this is somehow new or useful?
11
12. (1) What have we learned?
Mini-disclaimer
I’m actually using YouTube to
assess emerging trends in viewer
preferences
We may all need to start paying
more attention
12
13. (2) Value from Selling?
Possibility 2 —
Everybody knows we can
sell actual stuff online
13
14. (2) Value from Selling?
Possibility 2 —
Everybody knows we can sell
actual stuff online
And it works especially well
for long tail items
So ... in case you need to
wind two self-winding watches
while you wear your third
... or you need to wind your
mechanical watch by machine
when you’re wearing both
those automatics ...
But no surprises ... 14
15. (2) Value from Selling?
Can we sell actual stuff in a virtual
store? Why even ask the question?
15
16. (3) Value from Selling?
Can we sell virtual stuff in
a virtual store?
Virtual clothes for avatars?
Colored virtual bubbles
instead of Coke?
But this is not big business!
16
17. (4) Value from the
Virtual Experience
Possibility 4 — direct revenues from the game
itself (without the virtual store?)
This can be a meet place outside meat space!
Hot party … and they are actually dancing together!
Subscriptions, rent and real estate sales, add-ons
Finding photos got almost voyeuristically addictive
17
18. (4) Value from the
Virtual Experience
Can you charge for content or
relationships?
New York Times, Wall Street Journal
Need for new revenue models!
Jaron Lanier
“Pay me for my content”
And death threats
18
19. (5) Referrals and Value from
Social Content
Social content can have great value
Piggybacking referrals
19
20. (5) Referrals and Value from
Social Content
Some companies
have found a way to
monetize this
But tripadvisor
had a unique
relationship
with hotels.com
20
21. (5) Referrals and Value from
Social Content
Most attempts to
monetize
referrals have
been a disaster
Invasions of
privacy
Spam
And we are no
longer captive
viewers 21
22. (5) Referrals and Value from
Social Content
This will be done correctly eventually
Social Search — Search engine in
conjunction with a social network
Where do my friends like to stay in
Chicago, or like to eat in Montreal?
Not invasions of privacy — friends,
not a friend
Not spam — when I ask for it, not
when advertiser wants to pay for it
22
23. (6) Referrals and Value from
Snooping?
Google ads stuck into Google mail
Based on the content of the email
Based on the content of the attachment
How will that look in the future?
How will that look to an employer
How naïve can you look?
“Hire me and our attachments will be
scanned by Google”
“Yeah, that sounds creepy, but at least
it’s free”
23
24. (7) Referrals and Value from
Mobile Networking?
The Great Unknown of mobile
computing
Are mobile network ads the most expensive
form of spam?
Are mobile ads the only ads we’ll ever really
want?
You’re in New York and Clark Terry is not sold
out at the Blue Note tonight at 8! ... Great!
Mido in Ardmore has a sale all week on stinky
tofu and preserved durian ... Not so much ...
24
25. (7) Referrals and Value from
Mobile Networking?
The Big Three of Mobile
Computing
Relevant — I care, because
of who I am and where I am
Time sensitive — I care now
Actionable — I can do
something with this now
25
26. (7) Referrals and Value from
Mobile Networking?
The Great Generational Divide:
“I get and answer 30 emails on Saturday night from the
guys, even while dating”
vs.
“The only thing I wanted to hear on a Saturday night was
not from the guys...”
“I forwarded like 90 text messages when Heath Ledger
died”
vs.
“Forwarded text is spam”
“Like, Cone Day at Ben & Jerry. I texted all my friends”
vs.
“Forwarded commercial text is worse than spam”
26
27. Conclusions
All that great new technology
It would be a pity to pretend it’s no more than
a new way to deliver television, newspapers,
or one-to-one messages
Or to think it’s just about ads
It is going to enable online communities
Voluntary, participatory
And with all the behavioral norms of a
community
27
28. Conclusions
Watch for ...
Monetizing the experience
Monetizing community content
Monetizing social search
Mobile ads
Augmented reality
Beware of investments in ...
Invasion of privacy, tailored spam
And the monetization of snooping in general
28
29. Conclusions
Build for observing ...
Online behavioral trends
Online reviews
Behavior that correlates with reviews
Relationship between reviews and
revenues
Beware of...
Managing the content instead of
managing the customers’ experience
29