The document discusses Google's dominance in search and online advertising markets and its philosophy of openness. It examines criticisms of Google having too much power and potentially favoring its own services, while Google argues it faces significant competition and promotes open standards. The document also explores the implications of Google's success for the technology industry and debates around issues like privacy, intellectual property and the nature of open source.
Training held at the European Communication School (ECS) in London on 20 May 2019.
ECS London: https://ecole-ecs.com/londres
Connect
LinkedIn : linkedin.com/in/dmlg
SlideShare : slideshare.net/denysmalengreau
Twitter : twitter.com/d_mlg
Periscope : periscope.tv/d_mlg
YouTube : bit.ly/d_mlg
The evolution of globalisation, economic value, IT, internet and mobile internet. Tipping point for mobile internet explained in new examples and trends in networks, hardware, applications, content and payment solutions. Focus on a new mobile internet concept called Emomapping, visualization of real-time emotions on maps for mobile
Training held at the European Communication School (ECS) in London on 20 May 2019.
ECS London: https://ecole-ecs.com/londres
Connect
LinkedIn : linkedin.com/in/dmlg
SlideShare : slideshare.net/denysmalengreau
Twitter : twitter.com/d_mlg
Periscope : periscope.tv/d_mlg
YouTube : bit.ly/d_mlg
The evolution of globalisation, economic value, IT, internet and mobile internet. Tipping point for mobile internet explained in new examples and trends in networks, hardware, applications, content and payment solutions. Focus on a new mobile internet concept called Emomapping, visualization of real-time emotions on maps for mobile
The Sharing Economy: Where We Go From HereLeo Burnett
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
- -
PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
“The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.”
Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
###
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
Intelligent personal assistant testing 1Joe Buzzanga
We test three intelligent personal assistants: Siri, Google Now and Cortana. The test considers conversational ability, specifically intersentential pronominal resolution (understanding how a pronoun refers back to an person or entity). Google Now was the only solution able to handle this advanced and essential task.
In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile -- which encompasses everything from drones to cars -- is everything.
Mastering the demons of our own designTim O'Reilly
My talk about lessons for government from high tech algorithmic systems, given as part of the Harvard Science and Democracy lecture series on April 21, 2021. Download ppt for speaker's notes.
What's Wrong with the Silicon Valley Growth Model (Extended UCL Lecture)Tim O'Reilly
A three part lecture for the Institute for Innovation and Public Purpose at University College London. I talk about how the Silicon Valley growth model is leading from value creation to rent extraction, then about how public policy shapes our markets and what public policy students can learn from technology platforms (both what they do right and how they go wrong), and finally, I touch on some of the great mission-driven goals that could replace "increasing corporate profits" as the guiding objective of our economy.
Lund moligopolists - presentation (09 11 15) n petitNicolas Petit
Presentation on the dynamics of competition between digital economy firms like Google, Apple, Facebook, Amazon and Microsoft (“GAFAM”). It diagnoses a divorce between the discourse of the antitrust and trade regulation technocracy – ie specialist officials, lawyers and economists – which characterizes digital economy firms as lone monopolists active on narrow product markets sheltered from competition and the perception of other communities – ie technology pundits, business strategists and investors – who keep describing those firms as healthy oligopolists at war with each other. With this background, the presentation discusses the need for antitrust reform.
The Sharing Economy: Where We Go From HereLeo Burnett
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
- -
PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
“The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.”
Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
###
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
Intelligent personal assistant testing 1Joe Buzzanga
We test three intelligent personal assistants: Siri, Google Now and Cortana. The test considers conversational ability, specifically intersentential pronominal resolution (understanding how a pronoun refers back to an person or entity). Google Now was the only solution able to handle this advanced and essential task.
In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile -- which encompasses everything from drones to cars -- is everything.
Mastering the demons of our own designTim O'Reilly
My talk about lessons for government from high tech algorithmic systems, given as part of the Harvard Science and Democracy lecture series on April 21, 2021. Download ppt for speaker's notes.
What's Wrong with the Silicon Valley Growth Model (Extended UCL Lecture)Tim O'Reilly
A three part lecture for the Institute for Innovation and Public Purpose at University College London. I talk about how the Silicon Valley growth model is leading from value creation to rent extraction, then about how public policy shapes our markets and what public policy students can learn from technology platforms (both what they do right and how they go wrong), and finally, I touch on some of the great mission-driven goals that could replace "increasing corporate profits" as the guiding objective of our economy.
Lund moligopolists - presentation (09 11 15) n petitNicolas Petit
Presentation on the dynamics of competition between digital economy firms like Google, Apple, Facebook, Amazon and Microsoft (“GAFAM”). It diagnoses a divorce between the discourse of the antitrust and trade regulation technocracy – ie specialist officials, lawyers and economists – which characterizes digital economy firms as lone monopolists active on narrow product markets sheltered from competition and the perception of other communities – ie technology pundits, business strategists and investors – who keep describing those firms as healthy oligopolists at war with each other. With this background, the presentation discusses the need for antitrust reform.
My keynote at OSCON 2018 in Portland. What I love about open source software, and what that teaches us about how we can have a better future by the better design of online marketplaces and the algorithms that manage them - and our entire economy. The narrative is in the speaker notes.
Social Technology
by Marti A. Hearst
We are in the midst of extraordinary
change in how people interact with one
another and with information. A
combination of advances in technology
and change in people's expectations is
altering the way products are sold,
scientific problems are solved, software
is written, elections are conducted, and
government is run.
People are social animals, and as Shirky
notes, we now have tools that are
flexible enough to match our in-built
social capabilities. Things can get
done that weren't possible before
because the right expertise, the missing
information, or a large enough group of
people can now be gathered together at
low cost.
These developments open a number of
interesting questions for NSF and CISE.
What are the key research problems? How
should these developments change how
research is conducted? How can the
intersection of social science and
technology research be aided or
improved? And how should this effect
how NSF researchers get involved with
relevant government efforts, including
transparent government, emergency
response, and citizen science?
In this talk I attempt to summarize
and put some structure around some of
these developments.
My talk for TechStars at Techweek Kansas City in October 2018. While this is a talk based on my book WTF?, it is fairly different from many of the others that I've posted here, in that it focuses specifically on parts of the book that contain advice for entrepreneurs, rather than on the broader questions of technology and the economy. As always, look at the speaker notes for
What is harder to ignore and even more disconcerting is the fact that the same high tech elites who have made literally billions of dollars off the computer revolution at a time of virtually no regulation are now warning us of the downfall of humanity at the hands of computers and AI, and they are now pleading publicly for regulation before it is too late.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
3. E sarà mia colpa, Se cosi è
(And will it be my fault, if things are so?)
Stendhal, Le Rouge et Le Noir, Chapitre 4, livre 1, apocryphal
quote attributed to Machiavelli
4. Topics
Market Power
Case Study in Market Power: Microsoft
Fear, Loathing and Monsanto
The Accusers and their Grievances
Google On Google
The Open Ideology
Concluding Unscientific Postscript
4
6. In the Beginning….
The web was small, and search was young
―In 1998, the year Google was incorporated, Yahoo!,
which had hundreds of millions of users, was declared
the winner of the ―search engine wars‖ – it got twice
as many visitors as its nearest competitor and had
―eviscerated the competition.‖
Source: Eric Schmidt’s testimony, Senate Antitrust Hearing, p.2 Sept. 21, 2011
http://www.bgr.in/2011/09/22/googles-eric-schmidts-testimony-at-
ftc-anti-trust-senate-committee-hearing/
6
13. Bill Gates Contribution to Humanity
Pay me for software !
1976 open letter to hobbyists in Homebrew
Computer Club Newsletter, Vol. 2, Issue 1, 1976
http://www.digibarn.com/collections/newsletters/homebrew/V2
_01/gatesletter.html
13
14. The OS that Conquered the World
“windows is a hairball of an operating system”
---scott mcnealy, CEO Sun Microsystems
14
15. U.S vs Microsoft
U.S. vs Microsoft: May,18, 1998
“Cut off the Air Supply” of Netscape
Attributed to Microsoft executive Paul Maritz, during
Microsoft antitrust trial
15
16. U.S. vs Microsoft
―MICROSOFT'S POWER IN THE RELEVANT MARKET
33. Microsoft enjoys so much power in the market for Intel-compatible PC
operating systems that if it wished to exercise this power solely in terms of
price, it could charge a price for Windows substantially above that which could be
charged in a competitive market. Moreover, it could do so for a significant period
of time without losing an unacceptable amount of business to competitors. In other
words, Microsoft enjoys monopoly power in the relevant market.
34. Viewed together, three main facts indicate that Microsoft
enjoys monopoly power. First, Microsoft's share of the market
for Intel-compatible PC operating systems is extremely large
and stable. Second, Microsoft's dominant market share is
protected by a high barrier to entry. Third, and largely as a
result of that barrier, Microsoft's customers lack a
commercially viable alternative to Windows.”
Source: Judge Jackson, Findings of Fact, U.S. Vs Microsoft, http://www.justice.gov/atr/cases/f3800/msjudgex.htm
16
22. The Complaints
Google invades my privacy (consumers)
Google violates intellectual property (media companies)
Google search results are unfair (businesses)
Google favors its content properties in it’s supposedly
“scientific” search results rankings (businesses)
Google destabilizes governments
22
24. Google On Google
We’re the Good Guys
Motto: “Don’t be evil”
Mission: “Our mission is to organize the world’s
information and make it universally accessible and useful”
(Google 2010 10K, page 3)
The Open Ideology
The Cult of Numbers or Everything is an Engineering
Problem
24
25. Evil Empire?
―There is at Google a utopian spirit not unlike that found at
the Burning Man, the annual anarchic-animistic retreat in
Nevada’s Black Rock desert… Brin and Page have been regular
attendees.
…Burning Man’s ten stated principles include a devotion to
―acts of giving‖; creating social environments that are
unmediated by commercial sponsorships, transactions or
advertising‖; and a ―radically participatory ethic‖ that can
lead to ―transformative change‖
--Source: Auletta, Ken, Googled, New York, Penguin Books,
p.18 25
27. Google’s Product
Search
Not software
Not hardware
Not content
Not distribution
Brilliant but vulnerable
Google utterly reliant on an open web
27
28. Google on Google: Playing Defense
―Basically, any product that stands between the user and Google and
has the potential to distract the choice of search destination is a
threat. A great example is Firefox. Like many browsers, Firefox has a
search bar built into the upper right corner. This leads to a
substantial number of Google searches for which Google pays Firefox a
handsome fee.
They want to take any layer that lives between themselves and the
consumer and make it free (or even less than free). Because these
layaers are basically software products with no variable costs, this
is a very viable defensive strategy ‖
--Source: The Freight Train That is Android, Abovethecrowd.com, March 24, 2011,
http://abovethecrowd.com/2011/03/24/freight-train-that-is-android/
Android, Chrome, Google Apps, etc are a Defensive strategy to
protect search
keep the open web strong and remove any proprietary or
competing product layers between Google and users
Funded by monopoly profits?
28
29. Google’s Customers
It’s not you and I
Who are our customers?
Our customers are over one million of advertisers, from small businesses
targeting local customers to many of the world's largest global
enterprises, who use Google AdWords to reach millions of users
around the world.
Source: Google Investor Relations FAQ
http://investor.google.com/corporate/faq.html#money
29
30. Google Revenues
--Source: Google 2010 10K, p.29
96% of Revenues is Advertising (2010)
(can this be consistent with the lofty mission?)
30
31. Early View of Advertising
―Currently, the predominant business
model for commercial search engines is
advertising. The goals of the
advertising business model do not
always correspond to providing quality
search to users….
For this type of reason and historical
experience with other media [Bagdikian
83], we expect that advertising funded
search engines will be inherently
biased towards the advertisers and
away from the needs of the consumers.”
Source: Brin & Page: The Anatomy of a Large
Scale Hypertextual Web Search Engine, Figure 1: High Level Google Architecture
Appendix A, Advertising and Mixed Motives,
Stanford University, 1998
31
33. Some Google Highlights (source Google 2010 10K)
“Google Instant (launched late last year) starts searching with every
keystroke, thereby saving users time on every search. To date, Google
Instant has now saved our users over 100 billion keystrokes and
counting. Going forward, this is just the tip of the iceberg in terms
of the kind of interactivity one should expect to see in search.
Google Translate works in 58 languages
…we've now scanned (and enable searchers to discover) more than 15
million books, which we estimate to be more than 10 percent of all
the books published since Gutenberg—and we're still going strong.
These books span hundreds of languages and over three million are
already available online as Google eBooks.
YouTube, which is only six years old, now serves over two billion
videos per day from a selection of over 500 million.
Android, our own mobile operating system for smartphones, first
shipped only two years ago, and now it's the most used in the world
with over 300,000 devices activated daily.
Chrome (Google’s web browser) was released two and a half years ago.
Today, at version 10 Chrome is over six times faster than it was then
and over 120 million people now use it. What’s more, it’s helping
push browser standards forward everywhere.” 33
34. A Syllogism on Domination
1
Search is the oxygen of the internet economy
Google Dominates Search
Google is the oxygen of the internet economy
1.―Search is the oxygen of the information economy‖
Doug Merrill, Google CIO, Aug. 2007
http://www.youtube.com/watch?v=2GtgSkmDnbQ
34
35. Why Google is Different than Microsoft
Search actually works
No customer lock in; no switching cost
Search is the “oxygen” of the web--- and the web disrupts
everything
More transformative than MSFT Windows
Open Ideology
Share the same engineering arrogance and hubris
35
36. U.S. vs Google
―Senator Herb Kohl, a Democrat from Wisconsin and chairman of the panel,
said Google’s mission appears to have changed over the years, as it has
acquired companies like Motorola Mobility and Zagat. Early on, Google’s
―goal was to get the user off Google’s home page and on to the Web sites it
lists as soon as possible,‖ Mr. Kohl said. But critics now say Google
favors its own businesses over others in its search results and other
businesses like advertising and mobile.‖
Source: NY Times, Sept. 21, 2011 Times Google
36
37. Google’s Response
Significant competition from other search engines and
other ways of finding information
―Among major search engines, Microsoft‟s Bing has
continued to gain in popularity, perhaps because it comes
pre-installed as the search default on over 70 percent of
new computers sold. Microsoft‟s Bing is the exclusive
search provider for Yahoo!…
…Microsoft‟s Bing launched in June 2009 and has grown so
rapidly that some commentators have speculated that it
could overtake Google as early as 2012.‖
Source: Eric Schmidt’s Testimony, Senate Antitrust
Hearing, Sept. 22, 2011
37
38. Google’s Response
―Google‟s search results are ultimately a
scientific opinion as to what information users
will find most useful.”
Source: Schmidt testimony, Senate Antitrust Hearing, p.3
38
42. Google View: We’re the Good Guys
―At Google we believe that open is better than closed.‖
--Source: Schmidt Testimony, Sept 21, 2011, p.6
―We have also made strategic investments in critical product
areas, like Android, Chrome, and Chrome OS—following our
core philosophy of building open platforms with optionality,
and creating infrastructure that allows everyone on the web
to succeed‖.
--Source: Google 2010 10K, p.3
• Develop an open marketplace
• Support Standards
• Provide APIs
• Release source code
42
43. Apple vs Google
―We did not enter the search business, Jobs said. They entered the
phone business. Make no mistake they want to kill the iPhone. We
won’t let them, he says. …This don’t be evil mantra: ―It’s bullshit.‖
Source: Steve Jobs, Wired, Jan. 30, 2010
http://www.wired.com/epicenter/2010/01/googles-dont-be-evil-mantra-is-bullshit-adobe-is-
/
lazy-apples-steve-jobs
43
44. Apple vs Google
A Googler (Tim Bray):
―The iPhone vision of the mobile Internet’s future omits
controversy, sex, and freedom, but includes strict limits on who can
know what and who can say what. It’s a sterile Disney-fied walled garden
surrounded by sharp-toothed lawyers. The people who create the apps
serve at the landlord’s pleasure and fear his anger.
I hate it.
I hate it even though the iPhone hardware and software are
great, because freedom’s not just another word for anything, nor is it
an optional ingredient.
The big thing about the Web isn’t the technology, it’s that it’s the
first-ever platform without a vendor (credit for first pointing this out
goes to Dave Winer).‖
--Source: Ongoing by Tim Bray (personal blog)
http://www.tbray.org/ongoing/When/201x/2010/03/15/Joining-Google
44
46. Is Android Really “Open”
So, What’s Android’s Definition of Open Source?
For Google and Android, open source basically means you can download and
compile the code, and this makes it open source. However, Android
developers can download code and do what they want with it, but they can’t http://www.visionmobile.com/blog/2011/
07/the-open-governance-index-
see updates immediately like Firefox changes. They have to wait until Googlemeasuring-openness-from-android-to-
gives them the updates they need. As far as openness, transparency, and webkit/
community, they don’t exist with Android. Google still rules the roost.
Is There a Better Open Source Definition?
According to the software industry, the term open source has three core
principles. These are:
•A license that insures the code can be modified, reused and distributed
•A community development approach.
•Assurance the user has total freedom over the device and software
•Android has maintained their open source stature in totally legal ways. You
can download the code, use it, and redistribute it. However, the community
development atmosphere and total freedom to control devices that
utilize the software platform are very lacking.
http://www.techdrivein.com/2011/08/how-open-source-is-android-after-all.html
46
47. The Ideology of “Open”
While we are committed to opening the code for our developer tools, not all Google products
are open source. Our goal is to keep the Internet open, which promotes choice and
competition and keeps users and developers from getting locked in. In many cases,
most notably our search and ads products, opening up the code would
not contribute to these goals and would actually hurt users.
http://googleblog.blogspot.com/2009/12/meaning-of-open.html
47
49. The Open Ideology :What is Property?
La propriété, c'est le vol! (Property is Theft!)
--Proudhon
Private property a historically specific concept tied to the
industrial revolution and its economic infrastructure
There is an edgy and radical element in the open source
movement.
Google’s role is ambiguous
49
51. The Network Revolution
Open
Closed
Microprocessors
Open Network Protocols
( TCP/IP)
Software
•Circuit Switched •Packet Switched
•Analog •Native Digital
•Command And Control •Flat, Anarchic
•Dumb End Points •Smart End Points
•Separate Networks •Media Unified on IP
51
53. The Open Ideology: The Extreme View
―For the first time in human history, we face an economy in
which the most important goods have zero marginal cost.
Two different philosophies about the nature of human
intellectual production are in confrontation. One of them has
all the chips; the other has all the right answers. This is
part of the long struggle in the history of human beings for
the creation of freedom. This time, we win.‖
--Source: Eben Moglen, Freeing the Mind: Free Software and the Death of
Proprietary Culture, Keynote Address, University of Maine Law School,
June 29, 2003, p.3, 15
53
54. Concluding Unscientific Postscript
Evil is a moral concept, companies are amoral
Google is virtuous: maximizes shareholder value
The Google wave has already crested
Google’s Strengths are its weaknesses
STM and other content providers are collateral damage
Short term protection by the power structure
Long term?
54