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Science (1975)
Humans!



• Cognitively Funky
• Culturally Bizaare
We VASTLY
underestimate our
own uncertainty of
  even simple
   judgements


     No wonder
      scientific
  uncertainty is so
 strange to people


         Lichtenstein et al. (1982)
Our response to uncertainty, like
everything, is contextually and culturally
                mediated




                             Rabinovich and Morton (2012)
H. Sapiens exhibits highly
 variable numeracy and
    scientific literacy*
“Which of the following numbers
represents the biggest risk of getting a
disease? 1 in 100, 1 in 1000, or 1 in 10?”
was answered incorrectly by 25% of U.S.
participants and 28% of German
participants. (G. Gigerenzer et al. 2007)



 *Some people are dumb as bricks
Scientist’s view
of uncertainty is
  out of whack
    with how
 everyone else
     thinks




                    (US Climate Assessment Program 2009)
Know thy audience
“One of the clearest findings in the empirical
literature on risk communication is that no
one can design effective risk communication
messages without some empirical evaluation
and refinement of those messages with
members of the target audience” (US Climate
Assessment Program 2009)



 See this:
Numbers – not so simple
         Denominator bias/neglect




Be consistent in your presentation of odds or
                probabilities.
   But present important single values in
              multiple ways.
Words: ambiguous but unavoidable
Graphics: Not a pancea to actual
     communication skills
    “Graphical features that improve
    accuracy of quantitative reasoning
    appear to be different from
    features that induce behavior
    change, and features that viewers
    like may not support either of the
    two goals” (Ancker et. al. 2006)
Uncertainty beyond numbers
“When second-order uncertainty is being considered, one should be
very careful to determine that the added level of such complication will
aid in, and will not unnecessarily complicate, subsequent use of the
results.”

“For some problems there comes a time when uncertainty is so high
that conventional modes of probabilistic analysis no longer make
sense…a much simpler approach, such as a bounding or order- of-
magnitude analysis, might be superior”

“Analysis that yields predictions is very helpful when our knowledge is
sufficient to make meaningful predictions. However, the past history of
success in such efforts suggests great caution…When meaningful
prediction is not possible, alternative strategies, such as searching for
responses or policies that will be robust across a wide range of possible
futures, deserve careful consideration.”
                                            US Climate Assessment Program (2009)
IPCC 2010
Baskett Lab Uncertainty lab meeting
Baskett Lab Uncertainty lab meeting

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Baskett Lab Uncertainty lab meeting

  • 3. We VASTLY underestimate our own uncertainty of even simple judgements No wonder scientific uncertainty is so strange to people Lichtenstein et al. (1982)
  • 4. Our response to uncertainty, like everything, is contextually and culturally mediated Rabinovich and Morton (2012)
  • 5. H. Sapiens exhibits highly variable numeracy and scientific literacy* “Which of the following numbers represents the biggest risk of getting a disease? 1 in 100, 1 in 1000, or 1 in 10?” was answered incorrectly by 25% of U.S. participants and 28% of German participants. (G. Gigerenzer et al. 2007) *Some people are dumb as bricks
  • 6. Scientist’s view of uncertainty is out of whack with how everyone else thinks (US Climate Assessment Program 2009)
  • 7. Know thy audience “One of the clearest findings in the empirical literature on risk communication is that no one can design effective risk communication messages without some empirical evaluation and refinement of those messages with members of the target audience” (US Climate Assessment Program 2009) See this:
  • 8. Numbers – not so simple Denominator bias/neglect Be consistent in your presentation of odds or probabilities. But present important single values in multiple ways.
  • 9. Words: ambiguous but unavoidable
  • 10.
  • 11. Graphics: Not a pancea to actual communication skills “Graphical features that improve accuracy of quantitative reasoning appear to be different from features that induce behavior change, and features that viewers like may not support either of the two goals” (Ancker et. al. 2006)
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Uncertainty beyond numbers “When second-order uncertainty is being considered, one should be very careful to determine that the added level of such complication will aid in, and will not unnecessarily complicate, subsequent use of the results.” “For some problems there comes a time when uncertainty is so high that conventional modes of probabilistic analysis no longer make sense…a much simpler approach, such as a bounding or order- of- magnitude analysis, might be superior” “Analysis that yields predictions is very helpful when our knowledge is sufficient to make meaningful predictions. However, the past history of success in such efforts suggests great caution…When meaningful prediction is not possible, alternative strategies, such as searching for responses or policies that will be robust across a wide range of possible futures, deserve careful consideration.” US Climate Assessment Program (2009)

Editor's Notes

  1. People with semi-technical backgrounds are no better at this.
  2. Classic decision analysis implicitly assumes that research always reduces uncertainty. While eventually it usually does, in complex problems, such as some of the details of climate science, many years, or even many decades may go by, during which one's understanding of the problem grows richer, but the amount of uncertainty, as measured by our ability to make specific predictions, remains unchanged, or even grows larger
  3. There has been considerable discussion in the literature about whether it is best to present uncertainties to laypeople in terms of odds (e.g., 1 in 1000) or probabilities (e.g., p = 0.001)35 (Fischhoff et al., 2002). Baruch Fischhoff provides the following summary advice: Either will work, if they're used consistently across many presentations. If you want people to understand one fact, in isolation, present the result both in terms of odds and probabilities. In many cases, there's probably more confusion about what is meant by the specific events being discussed than about the numbers attached to them. (semi-technical knowledge does not work)"in response to a fixed probability scale, people will have a tendency to over-estimate the likelihood of low-magnitude events, and under- estimate the likelihood of high-magnitude events." (Patt and Schrag 2003in designing an effective communication, one must first understand what folks who will receive that message already know and think about the topics at hand . One of the clearest findings in the empirical literature on risk communication is that no one can design effective risk communication messages without some empirical evaluation and refinement of those messages with members of the target audience.
  4. in designing an effective communication, one must first understand what folks who will receive that message already know and think about the topics at hand . One of the clearest findings in the empirical literature on risk communication is that no one can design effective risk communication messages without some empirical evaluation and refinement of those messages with members of the target audience.
  5. Since many people find it difficult to read and correctly interpret PDFs and CDFs, when space allows, it is best practice to plot the CDF together with the PDF on the same x-axis (Morgan and Henrion, 1990). While there may be a few circumstances in which it is desirable or necessary to address and deal with second-order uncertainty (e.g., how sure an expert is about the shape of an elicited CDF), more often than not the desire to perform such analysis arises from a misunderstanding of the nature of subjective probabilistic statements (see the discussion in Section 1). When second-order uncertainty is being considered, one should be very careful to determine that the added level of such complication will aid in, and will not unnecessarily complicate, subsequent use of the results. Variability and uncertainty is not the same thing. Sometimes it is important to draw distinction between the two but often it is not. A distinction should be made only when it adds clarity for users. For some problems there comes a time when uncertainty is so high that conventional modes of probabilistic analysis (including decision analysis) may no longer make sense. While it is not easy to identify this point, investigators should continually ask themselves whether what they are doing makes sense and whether a much simpler approach, such as a bounding or order-of-magnitude analysis, might be superior (e.g., Casman et al., 1999).