http://www.newtricks.com presentation for SCORE Atlanta on the Basics of Web Design from getting a domain to choosing the right type of platform. WordPress is recommended for small businesses who need to use them as the hub of the social media marketing to grow their businesses.
Uber might provoke controversy, but there is no doubting the fact that it has been one of the most disruptive companies in the last decade. In this useful deck, our Mobile Product Strategist, Hamish Vallabh, outlines eight key things about great product design that you can learn from straight from one of the best 'habit-forming' services.
Creating a Promo Video using Your iPad and Editing with iMovie for iPadNew Tricks
How to create a promo video for your website using your iPad and editing the footage with iMovie for iPad. This technique can be used to promote your business or a product. It is an easy way to get the job done for you or your clients.
This document outlines the typical learning process for web designers, from initial unconscious incompetence to eventual unconscious competence as a pro. It discusses the "Bermuda Triangle of Web Designer's Hell" where projects spiral out of control due to a lack of systematic processes and skills. The speaker then outlines seven core competency areas that web designers must develop competency in, including client management, user experience, design skills, WordPress skills, and technical skills. Examples are provided for client pricing strategies, messaging and content approaches, and developing WordPress skills. Attendees are encouraged to study each competency area and get feedback from mentors to progress along the learning curve.
Second webinar in the 3 webinar master class, Secrets of a WordPress Web Designer Revealed. One of the reasons aspiring web designers stay swirling around feeling less than competent is that they never stay with a theme and learn to customize it. Of course, they do need to start with the right theme framework for their skills.
Pricing websites like a pro WordCamp Asheville 2018New Tricks
The document introduces Judi Knight, a clinical psychologist and founder of a web design agency. It discusses challenges web designers face with accurately pricing websites. It then outlines a 5-step process for pricing websites that involves preparing, qualifying leads, paid consultations, and using a Website Cost Estimator tool to determine the price in a collaborative way with the client. The tool helps educate clients on what's involved and allows adjustments to the price based on the project scope.
How to Sail Trhough the Bermuda Triangle of Web Designer's Hell New Tricks
This document discusses the challenges faced by aspiring WordPress web designers and developers. It describes a learning curve process from unconscious incompetence to unconscious competence. The key stages are unconscious incompetence (not knowing what you don't know), conscious incompetence (knowing how much you don't know), conscious competence (knowing what you know but it takes effort), and unconscious competence (expertise comes naturally). It identifies seven core competency areas that professionals must develop including client management, user experience, design skills, online marketing, WordPress skills, and technical skills. Examples are provided for client management approaches, developing website content and messaging, and choosing WordPress themes. The overall message is that mastery requires focused study across these compet
Uber might provoke controversy, but there is no doubting the fact that it has been one of the most disruptive companies in the last decade. In this useful deck, our Mobile Product Strategist, Hamish Vallabh, outlines eight key things about great product design that you can learn from straight from one of the best 'habit-forming' services.
Creating a Promo Video using Your iPad and Editing with iMovie for iPadNew Tricks
How to create a promo video for your website using your iPad and editing the footage with iMovie for iPad. This technique can be used to promote your business or a product. It is an easy way to get the job done for you or your clients.
This document outlines the typical learning process for web designers, from initial unconscious incompetence to eventual unconscious competence as a pro. It discusses the "Bermuda Triangle of Web Designer's Hell" where projects spiral out of control due to a lack of systematic processes and skills. The speaker then outlines seven core competency areas that web designers must develop competency in, including client management, user experience, design skills, WordPress skills, and technical skills. Examples are provided for client pricing strategies, messaging and content approaches, and developing WordPress skills. Attendees are encouraged to study each competency area and get feedback from mentors to progress along the learning curve.
Second webinar in the 3 webinar master class, Secrets of a WordPress Web Designer Revealed. One of the reasons aspiring web designers stay swirling around feeling less than competent is that they never stay with a theme and learn to customize it. Of course, they do need to start with the right theme framework for their skills.
Pricing websites like a pro WordCamp Asheville 2018New Tricks
The document introduces Judi Knight, a clinical psychologist and founder of a web design agency. It discusses challenges web designers face with accurately pricing websites. It then outlines a 5-step process for pricing websites that involves preparing, qualifying leads, paid consultations, and using a Website Cost Estimator tool to determine the price in a collaborative way with the client. The tool helps educate clients on what's involved and allows adjustments to the price based on the project scope.
How to Sail Trhough the Bermuda Triangle of Web Designer's Hell New Tricks
This document discusses the challenges faced by aspiring WordPress web designers and developers. It describes a learning curve process from unconscious incompetence to unconscious competence. The key stages are unconscious incompetence (not knowing what you don't know), conscious incompetence (knowing how much you don't know), conscious competence (knowing what you know but it takes effort), and unconscious competence (expertise comes naturally). It identifies seven core competency areas that professionals must develop including client management, user experience, design skills, online marketing, WordPress skills, and technical skills. Examples are provided for client management approaches, developing website content and messaging, and choosing WordPress themes. The overall message is that mastery requires focused study across these compet
This document provides a 5-step process for web designers and developers to accurately price website projects for clients. The steps include preparing information about services, screening potential leads, conducting consultations to understand client needs through questions, and using a Website Cost Estimator tool to educate clients on project scope and pricing in a way that builds trust. The tool helps designers avoid overpricing or underpricing work and gives clients transparency into how design choices affect final costs.
The document provides instructions for scripting and shooting a short promotional video. It recommends chunking the script into short segments where the speaker is on camera saying a line or two and then using b-roll footage or images for voiceovers. A storyboard should divide scenes into what will be filmed on camera versus voiceover. Key points are to introduce yourself on camera and make the call to action on camera. It then gives directions for setting up equipment, testing audio and video quality, shooting each script segment, and checking footage.
WordPress Goodness for Food Bloggers: Food and Wine Conference 2014New Tricks
Food Bloggers need to be using the best CMS and know how to take care of their sites. Find out which plugins to use for recipes, social media and security.
WordCamp Atlanta 2014 - CSS For Beginners - By Michael Earley of ATL Squared ...New Tricks
This document provides an introduction to CSS (Cascading Style Sheets) for beginners. It discusses what CSS is, its role in styling websites, and some basic CSS concepts. CSS is the language used to set general styling rules that apply HTML tags throughout a website to keep styles consistent. The document also lists some common tasks that can be accomplished with CSS, such as changing colors, text styles, spacing, and adding background images. It provides an overview of using the Firebug inspector and CSS editors to test and add CSS rules to a website developed with WordPress.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.New Tricks
A Short history of WordPress.org and WordPress.com and why so many people contribute to this Open Source community. It is more than a software platform, it is a life changing movement.
Content Marketing, Social Media and SEO Build Online Expertise and Attract yo...New Tricks
Content Marketing is creating and sharing valuable free content of interest to your “Right Clients” which serves the purpose of attracting a larger prospect base, that will bring in leads, who you can nurture and educate and convert into customers. These customers will become repeat buyers and good sources for on-going referrals.
Getting Started With WordPress Themes for BeginnersNew Tricks
This document provides guidance on how to choose and install WordPress themes. It explains that themes determine the layout, styling, and formatting of a WordPress site. There are over 1,600 free themes available and also premium themes that offer additional support. When choosing a theme, consider one with active support and customization options without coding. Examples of themes for different types of sites like business, art, and photography are provided. The document demonstrates customizing themes live.
Why use WordPress, the difference in WordPress.com and .org. The difference in posts and pages, the importance posts and categories, how to choose a theme. How to find hlep with WOrdPress
A beginners guide to choosing a WordPress theme. Learn about factors that matter in choosing a theme. Get recommendations for different themes for different purposes taking into account your skills and background.
Creative freelancers are passionate about what we do and spend a lot of time making other people's businesses look great, but sometimes we are not as good about focusing on our own businesses.
- Learn my secrets of attracting plenty of the exact kind of clients that I want to work with and how you can do this too.
-Find out why a WordPress website is the most important thing you can have for social media marketing.
-Three strategies to migrate your existing site to a WordPress site.
-Why blogging is not what you think it is.
-The three most important things on your site for converting visitors into clients.
-How to have free and easy Search Engine Optimization to increase your traffic.
-How to make it easy for people to hire you.
I am passionate about helping you discover how to get your businesses rocking. I hope you can join us on Thursday night.
It may be that you know what to do and are not doing those things, but with all the new technology and the way the Internet is changing the way people find people to do work for them, it may be that you need to cut through all of the haze and hype, and have someone tell you how all of this technology actually works together to help you powerfully connect with the people seeking your services.
The document discusses how small businesses can use social media and websites to grow their business. It recommends setting up social media profiles, claiming a Google Places listing, and creating a WordPress website to attract new customers and build trust. Done well, an online presence allows businesses to stand out from competitors and find more clients by nurturing ongoing online relationships. The document provides tips on creating an effective website and getting started with social media.
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
Inspire: Igniting the Spark of Human Potentialgauravingole9
Inspire: Igniting the Spark of Human Potential
Inspiration is the force that propels individuals from ordinary to extraordinary. It transforms ideas into innovations, dreams into realities, and individuals into icons. This article delves into the multifaceted nature of inspiration, exploring its sources such as nature, art, personal experiences, and the achievements of others, and its profound impact on personal growth, societal progress, and cultural evolution. Through the lens of historical figures and timeless quotes, we uncover how inspiration fuels creativity, drives societal change, and ignites the spark of human potential.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
This document provides a 5-step process for web designers and developers to accurately price website projects for clients. The steps include preparing information about services, screening potential leads, conducting consultations to understand client needs through questions, and using a Website Cost Estimator tool to educate clients on project scope and pricing in a way that builds trust. The tool helps designers avoid overpricing or underpricing work and gives clients transparency into how design choices affect final costs.
The document provides instructions for scripting and shooting a short promotional video. It recommends chunking the script into short segments where the speaker is on camera saying a line or two and then using b-roll footage or images for voiceovers. A storyboard should divide scenes into what will be filmed on camera versus voiceover. Key points are to introduce yourself on camera and make the call to action on camera. It then gives directions for setting up equipment, testing audio and video quality, shooting each script segment, and checking footage.
WordPress Goodness for Food Bloggers: Food and Wine Conference 2014New Tricks
Food Bloggers need to be using the best CMS and know how to take care of their sites. Find out which plugins to use for recipes, social media and security.
WordCamp Atlanta 2014 - CSS For Beginners - By Michael Earley of ATL Squared ...New Tricks
This document provides an introduction to CSS (Cascading Style Sheets) for beginners. It discusses what CSS is, its role in styling websites, and some basic CSS concepts. CSS is the language used to set general styling rules that apply HTML tags throughout a website to keep styles consistent. The document also lists some common tasks that can be accomplished with CSS, such as changing colors, text styles, spacing, and adding background images. It provides an overview of using the Firebug inspector and CSS editors to test and add CSS rules to a website developed with WordPress.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.New Tricks
A Short history of WordPress.org and WordPress.com and why so many people contribute to this Open Source community. It is more than a software platform, it is a life changing movement.
Content Marketing, Social Media and SEO Build Online Expertise and Attract yo...New Tricks
Content Marketing is creating and sharing valuable free content of interest to your “Right Clients” which serves the purpose of attracting a larger prospect base, that will bring in leads, who you can nurture and educate and convert into customers. These customers will become repeat buyers and good sources for on-going referrals.
Getting Started With WordPress Themes for BeginnersNew Tricks
This document provides guidance on how to choose and install WordPress themes. It explains that themes determine the layout, styling, and formatting of a WordPress site. There are over 1,600 free themes available and also premium themes that offer additional support. When choosing a theme, consider one with active support and customization options without coding. Examples of themes for different types of sites like business, art, and photography are provided. The document demonstrates customizing themes live.
Why use WordPress, the difference in WordPress.com and .org. The difference in posts and pages, the importance posts and categories, how to choose a theme. How to find hlep with WOrdPress
A beginners guide to choosing a WordPress theme. Learn about factors that matter in choosing a theme. Get recommendations for different themes for different purposes taking into account your skills and background.
Creative freelancers are passionate about what we do and spend a lot of time making other people's businesses look great, but sometimes we are not as good about focusing on our own businesses.
- Learn my secrets of attracting plenty of the exact kind of clients that I want to work with and how you can do this too.
-Find out why a WordPress website is the most important thing you can have for social media marketing.
-Three strategies to migrate your existing site to a WordPress site.
-Why blogging is not what you think it is.
-The three most important things on your site for converting visitors into clients.
-How to have free and easy Search Engine Optimization to increase your traffic.
-How to make it easy for people to hire you.
I am passionate about helping you discover how to get your businesses rocking. I hope you can join us on Thursday night.
It may be that you know what to do and are not doing those things, but with all the new technology and the way the Internet is changing the way people find people to do work for them, it may be that you need to cut through all of the haze and hype, and have someone tell you how all of this technology actually works together to help you powerfully connect with the people seeking your services.
The document discusses how small businesses can use social media and websites to grow their business. It recommends setting up social media profiles, claiming a Google Places listing, and creating a WordPress website to attract new customers and build trust. Done well, an online presence allows businesses to stand out from competitors and find more clients by nurturing ongoing online relationships. The document provides tips on creating an effective website and getting started with social media.
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
Inspire: Igniting the Spark of Human Potentialgauravingole9
Inspire: Igniting the Spark of Human Potential
Inspiration is the force that propels individuals from ordinary to extraordinary. It transforms ideas into innovations, dreams into realities, and individuals into icons. This article delves into the multifaceted nature of inspiration, exploring its sources such as nature, art, personal experiences, and the achievements of others, and its profound impact on personal growth, societal progress, and cultural evolution. Through the lens of historical figures and timeless quotes, we uncover how inspiration fuels creativity, drives societal change, and ignites the spark of human potential.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
4. Where Do I Begin?
Domain Name
Your unique address on the web that you
type in a web browser address bar to go
visit a Web Site..
5. How to Choose a Domain Name
• Choose a name easy to write and remember.
• Don’t use hyphens or underscores.
• Don’t use unusual spellings.
• Keep them short as possible.
• Choose name the same or similar to your
business.
6. How to Choose a Domain Name
Which to choose .com, .org, .biz, .info, .me?
Just because you have the .com doesn’t mean
someone else can’t take the .net or other
extensions.
7. Where Do I Begin?
Domain Name
You are not buying the domain name you
are purchasing the right to register it and
use it for as long as you continue to pay
for it. Auto-billing is your friend.
8. Domain Name Registration
• You can register a domain name with
any domain registration company.
• BlueHost.com will give you a free domain
name when you buy web hosting for as
long as you have hosting with them.
9. Finding a Home for Your Site
• Your site ( a group of files) needs to have
a home ( web-server).
• This home base is called a web-host.
• A Web Host is a Business or Individual
that has a server that rents space to
you to house your web files and serve
them up on the Internet when someone
types your address.
10. Web-hosting 101
• What will I need to get hosting?
• What will it cost?
• How do I choose a webhost?
12. 3 Major Types of Websites
• Brochure Style Sites
• Flash Animation Sites
• Content Management Sites
13. You are in Luck!
Out with the Old
Brochure and Flash Style Websites
• Must mock up completely before beginning to code in html and css.
• Once coded they hard to change the style.
• The content remains, once someone visits they don’t come back.
• And search engines do see or come back.
• There are templates out there easy to set up – They look like it.
• Even web designers don’t go back to their static sites to update.
www.newtricks.me 13
14. In with the New……
We WordPress!
Content Management Style Websites
• Built on a Data Base.
• Iterative Design Process.
• Once completed easy to change.
• The content changes, people come back and even subscribe.
• Search engines love the visits and linking.
• There are templates out there, easy to set up – They look like it.
• You need a professional to set it up then YOU maintain it.
www.newtricks.me 14
15. Content Management Websites
– Static vs Dynamic
– Web 2.0
– Built on a database
– Text & images are filed
– Archives older content
– Interactive –Allows 2 way
16. Static Brochure Style Websites
Header
Text goes here
More Text goes here Themes
Footer
Categorized for the Archive
www.newtricks.me 16
17. Static Brochure Websites
Header
Text goes here
NO ARCHIVE
More Text goes here
Footer
www.newtricks.me 17
25. Five Elements of a Great Website
1.Design
2.Structure
3.Content
4.Optimization
5.Maintenance
26. Five Elements of a Great Website
1.Design
Looks matter. First impressions.
The halo effect. If it looks good
we broaden the scope to other
characteristics deciding it is
good.
27. Five Elements of a Great Website
2. Structure
Don’t make them think.
Too many choices stop action.
Guide them to take action.
28. Five Elements of a Great Website
3. Content is King
• Educate prospects and builds
expertise.
• Blogs/Articles, Videos, Podcasts
• Lifeblood of search engines
29. Five Elements of a Great Website
3. Optimization
• Internally with valid code.
• Making sure search engines
read your site and read it right
for the results you want.
30. Five Elements of a Great Website
3. Maintenance
• You can’t just let it sit there.
• Like having a store you never
update or freshen up.
• You must add content.
32. ACT Method: A is Attraction
To attract means to
get attention or stand
out. Practically, this
means attracting
traffic to your
website—your main
online marketing tool.
33. ACT Method: C is Convert
Conversion happens when you turn a
stranger into a consumer or
customer. And there is a difference
between the two! A consumer may
take in your information or even
sample your product, but he or she
may not always buy.
Over time, that consumer may
become a customer.
Consumption of Valuable Content
+ Time = Client
34. ACT Method: T is Transform
1. Do a great job,
2. Use your Success to
attract more success.
•Testimonials
•Case studies
•Audio Interviews
•Pictures
35. ACT Method: M is Measure
Google Analytics
HubSpot
WP Stats
Mailing List Conversions
36. WordPress Websites
WordPress.com
•Site up in ten minutes
•Free
•Limited themes
•Limited plugins
•Limited Customizabiltiy
Business should have full
self- hosted version.
- your own domain
- customizable,
- full functionality
- all plugins
- all themes
- e-commerce
Editor's Notes
YOUR WEBSITE IS A WINDOW into your company. Maybe the only one you have if you don’t have a store or a TV Ad. Often your company’s website is where your prospect makes a buying decision and the sale actually takes place. A nice looking website may not get you clients but an unprofessional one will lose them. Each webpage needs to provide prospects with a compelling reason to do business with you, including calls to action that gently direct the readers ( leads) into becoming clients.
A great website has impeccable design, structure, content, optimization, and maintenance.
DESIGN : Looks matter. So much so that scientists have a term for the way looks affect us: the halo effect. The halo effect occurs when we think something looks good on the surface and so we broaden the scope of that positive judgment to include characteristics other than outward appearance. If someone is good looking, we infer that he or she must also have a good disposition. The same concept applies to websites. If a website looks good, we assume that the company behind it must also do good work. First impressions count. Especially online, where a visitor doesn’t have much to go by except your website.
STRUCTURE : Ever visited a website and were confused about where you should go? Too many choices boggle the mind. And when our mind is boggled, it is easier to say no than yes. The way you structure your website navigation is crucial. The structure must guide visitors through your website and handhold them (virtually) into taking action. And it must do this for visitors at every level—those who may be ready to buy now and those who are first-time visitors.
CONTENT : Content is king. There is evergreen content but that only goes so far. Been there seen that. What do you have for me today? It is the heart of every good website and serves multiple purposes. The first purpose is to educate prospects and build expertise. This is why blogs are so heralded. A well-written blog can help you stand out from the competition and educate your prospects. Each time you write a post it gets a title, category, tags, and a description and its own address on your server which is then available for anyone on the Internet to Find. When you write the content on YOUR SITE, you then PUSH it out to Google ( automatically since you have sent your site to Google and they are automatically notified when you have new content, It goes on Linked-in, your Facebook Page, and Twitter. You send it to Digg and Stumble upon. You submit the article to a group or two that you belonged to on Linked-In and all of this Drives People and the Search Engine Bots to your site. Make em Laugh, Make em Mad, Make em Think, Be outrageous, Be provocative, in order to: Get Linked to by others. This sends more people to your site and gives you a higher search engine ranking for your key words. You want eyeballs- but then what do you do when you have them. First Impressions. Returning Visitors – Unlikely people act right away. Give them something. Amuse them, Inform them, Comfort them, Offer them a reason to come back. Get their e-mail addresses. Develop “Your Fans”, Seth Godin calls it ”Your Tribe”, “Your Peeps”
OPTIMIZATION : Optimization has two meanings here. One, your website has to be optimized internally. A website may look beautiful from the outside, but if the inside is poorly built, chances are it will start to show. For example, if it isn’t coded correctly, it can look odd in certain browsers even though it looks fine in others. The World Wide Web Consortium has a tool that allows you to make sure your website is well coded. The tool can be found at jigsaw.w3.org/css-validator . You just put in your website address, and it will tell you what, if anything, needs repair. The second type of optimization relates to search engines and making sure that search engines can “read” your website. This is called search engine optimization, and it is discussed in detail later in the chapter.
MAINTENANCE : The website of today in many ways is a living, breathing thing. In the past, you could create a website and sit back. Today, you can’t. Passively keeping a website is almost akin to opening a store, stocking the shelves, and then doing nothing. You don’t have to re-create the store every day or even every year, but you do need to tag products, move items around, change displays, and so on. Your website is the same way. Once you have the design and structure in place, you don’t have to keep changing it. However, you do need to maintain it by adding content.
Anyone can do it with these four principles.
How to do this in 2010: Brand: “The branding principle “everything communicates” has only been magnified by the rise of social media. The Look and Feel, the Tone and type of the Content all speak Volumns in the nano seconds you have to make your impression on the web Outcome : What’s the outcome you help clients achieve? Not the process you use but the final result. Sum it up in one line: HF Direct provides Data Driven Expertise and Creative Marketing Programs to support Overwhelmed, Understaffed In-house Marketing Departments . Differentiator : What makes you different? Get it out there. Offer: What can you do for me today? People come to a site for more than a phone number or directions. They are searching for information, knowledge, and understanding. They are shopping for something.
People Buy from People who they KNOW LIKE AND TRUST! You need to offer content that your prospects need and want. You develop a relationship with them. They come back. One day they come and they are ready to do business.
Do a great job, Use your Success to attract more success. The following are possible tools for transformation. Testimonials from customers and clients Case studies that showcase how a customer found a solution to his or her problem (ideally the solution is your service or product) Video interviews with clients Audio interviews with customers Pictures of smiling clients with your products
Lots of ways to measure improvement and goal attainment.