This course introduces Malaysian students to basic commerce and entrepreneurship practices. It focuses on developing knowledge in business planning, entrepreneurship concepts, business ethics, business management, and financial management. Students will explore different business registrations and ownerships, financial institutions, and governmental support systems. By the end, students should be able to demonstrate application of these skills by creating a complete business plan and report, and integrate self-responsibility and a positive attitude toward entrepreneurship education.

1. BASIC COMMERCE (ASAS PERDAGANGAN) SPL 1302

2. COURSE OUTLINE: Synopsis This course is designed to expose students to the basic commerce and entrepreneurship practices in Malaysia. The main focus is to developed knowledge in business planning, entrepreneurship concept, business ethics, business management and financial management. Emphasis is given on the various aspects involved vision and mission in business including different types of business registrations and ownerships; various types of financial institutions; governmental and non-governmental support systems. Students should be able to demonstrate the application of knowledge by exploring and preparing a complete business plan, business ethics, business management and financial report. Students should be able to integrate self-responsibilities and positive attitude towards commerce and entrepreneurship education especially for their career as educators in future.

3. By the end of this course, students should be able to: Demonstrate knowledge, understanding and application in commerce and entrepreneurship Demonstrate skills and competencies in knowledge, theories, concepts and practices of commerce and entrepreneurship Portraying abilities to learn independently, creative, innovative and actively participate in developing business plan Demonstrate positive attitude and develop work ethics as important components in commerce and entrepreneurship in education as well as in teaching profession COURSE OUTLINE: Learning Outcomes

4. WEEK 1 (8 January 2011) Course introduction, assignment and evaluation Introduction to basic commerce and business WEEK 2 (19 February 2011) Introduction to entrepreneurship Marketing Management Strategic Marketing Planning COURSE OUTLINE: Weekly Schedule

5. WEEK 3 (6 March 2011) Mid-term Test Marketing Management – Marketing Mix WEEK 4 (17 April 2011) Managing Human Resource Submission of report COURSE OUTLINE: Weekly Schedule

6. COURSE OUTLINE: Grading Criteria Course Work (50%) i. business plan project ii. business plan presentation iii. class assignment, class activities, etc Mid-term Test (10%) Final Exam (40%)

7. COURSE OUTLINE: References Mohani Abdul, Kamarulzaman Ismail, Zainal Abidin Mohamed & Abdul Jumaat Mahajar (2002). Pembudayaan Keusahawanan.

8. Lecture and Discussion, Cooperative Learning, Independent Study Lecturer: Nornazira Binti Suhairom Room No: C21-419 Contact No: 013-7790402/ 017-3501135 Email: [email_address] or [email_address] COURSE OUTLINE: Teaching Methodologi