The document discusses why accessibility is an important component of good web content. It notes that millions of people have disabilities in Germany and accessibility laws exist to address barriers faced by those with visual, auditory, cognitive and physical impairments. The document advocates that organizations implement accessibility into their content strategies by assessing user needs, testing content, and managing changes to lift barriers for all users regardless of ability. It argues that accessibility results in business benefits like increased traffic, clients and optimized mobile content.