Breaking Through the Noise — Engaging Employees Today and Tomorrow - BDI 3/27 Internal Communications & Collaboration Leadership Forum

•

1 like•897 views

Presentation: Breaking Through the Noise — Engaging Employees Today and Tomorrow Presented by: Barbara Calderoni, Head of HR Communications, JPMorgan Chase Chase Barbara Calderoni, head of HR Communications for JPMorgan Chase, will discuss the challenges of engaging a large, diverse employee base around key HR initiatives; some of the strategies her team uses today to get employees’ attention; and tools being considered for the future.

Business Technology

Breaking Through the Noise:
Engaging Employees Today and Tomorrow
March 27, 2014
Barbara Calderoni
Head of HR Communications
JPMorgan Chase

The Role and Mission of HR Communications
Role:
To inform, educate, and engage employees in all aspects
of the employee lifecycle — including benefits, pay,
policies and programs, performance, development and
diversity.
2
Mission:
To provide timely, accurate, and relevant information to
employees, managers, and HR colleagues, so that they
can make informed decisions on HR matters and stay
focused on their work.

HR Communication Challenges
• Large, global organization
• Diverse businesses and cultures
• Line of business-specific communication channels
• Population without email access and server limitations
• Privacy laws (e.g., HIPPA, GINA)
• Sensitivity of content
3

Communication channels Tactics to make these channels standout
• Company intranet
‒ Company home page
‒ HR intranet site
‒ Line of Business intranet sites
• Interesting headlines and abstracts
• Employees able to comment on stories
• “Banner ads” used to promote specific
topics/actions
• Broadcast emails – targeted messages to
large audiences
• Customized “from” field
• Brief/relevant subject line
• Streamlined content / use of graphics / clear call to
action
• Teleconferences/webcasts/events • Opportunity to hear someone live
• Relevant topics delivered by experts
• Replays available
• Digital signage – screens with promotional
messages with graphics
• Interesting headlines and abstracts
• Placed in common areas
• Video • Employee testimonials
• Print: Posters, direct mail, desk drops • Posters: Highly visual / placed near common areas
• Direct mail to home: Used to engage families
• Desk drops for employees without email or for
“reference” type information
Breaking through the noise: Today
4

Breaking through the noise: Today
eCards
5
GamesQR Codes
Quick Polls / Surveys

Breaking through the noise: Tomorrow
6
What we’re doing:
• Launching personalized
HR intranet
What we’re exploring:
• Increased use of mobile
technology for messaging
• Interactive guides (e.g.,
flipbooks)
• Different ways to use
social media
Copyright 2013 JPMorgan Chase & Co. All rights reserved.

HBR Case study on Organization culture at a medium scale BPO company. The company is facing 35% attrition rate as compared to 16% average of the IT industry. HR manager is in a dilemma whether or not to go ahead with a new people support function wherein the company is suggesting to recruit a team of managers to just listen to employees feelings. This involves a huge cost but will this gesture by a company reduce the attrition rate? Since Organization culture is a topic by itself we have not used any strategic tool for analysis. This is a total opinion based presentation

The HR Goals and Objectives 2014 will be challenging again. The economy is still not improving enough to support the easy job of Human Resources. HR Department will have to stay focused on increasing productivity, attracting the best talents and simplifying its operations to cut costs. HR Goals and Objectives 2014 will not change dramatically from 2013. Just social media and HR Big Data will be the next big thing in Human Resources.

Organizational culture for talent

Seta Wicaksana

Organizational Culture & Talent ManagementRahul Jain

Strategic HR transformation

Bing Wu Berberich

The Leadership Capital index by Dave Ulrich

Sandhya Johnson

Process or Practice led HR transformation: insights from trenches ......

Browne & Mohan

HR transformation can be pursued by two broad approaches: process or practice. In process led HR transformation, the emphasis is to align the HR process to best-in class benchmark process. In practice led HR transformation the emphasis is on building HR process in an organic evolutionary way. In this presentation, Parjanya and Indu Priya share their insights on how companies can create HR transformation using the two approaches, the frameworks and difference in approaches and what considerations must be borne while choosing any one of these approaches.

Technical expertisederowilyn

Organizational Culture for Strategic Performance

Daniela Kaneva

Humanika Consulting Company Profile 2021

Seta Wicaksana

Attracting and Recruiting Talent: Diverse Teams are Innovative Powerhouses

Career Communications Group

Attracting and Recruiting Talent: Diverse Teams are Innovative Powerhouses Learning objective: Discuss strategies for successful recruiting strategies Diversity is not just about colorful teams; it’s about colorful solutions. Organizations that successfully design and implement strong diversity strategies spark greater performance, motivation, and success. Differences capture broad thinking and enhance human performance and motivation. Most organizations understand the need for diversity and create plans, yet, there is something missing. In this seminar, understand how to recruit and attract diverse talent and transform your organization into an innovative powerhouse. At the end of this seminar participants will be able to: a. Identify what diverse talent pools look for in an organization b. Explore elements of successful diversity strategies c. Discover strategies to attract and retain top talent d. Explore innovative recruitment resources

Current issues in hrdPriya Guleria

HR and OD - Creating a Business Case

MarkEMiller

This presentation provides real-world data that connects people development, talent management, and human resources with real, bottom line business results. We look at how more effective communication, more informed and productive teams and stronger attention to solid leadership practices can help reap big benefits to all aspects of an organization - including the bottom line. This presentation highlights industry stats that help make the case for why training and development of employees is critical to building healthy, profitable and sustainable organizations. Learn more about these stats and a full range of products that can help build these capabilities at www.emergenetics.com

CREATIVE & INNOVATIVE HR PRACTICES AT MANUFACTURINGT HARI KUMAR

Internal&rebrandingReema Sarin

Role of Global HR Manager

University of Education, Lower Mall, Lahore

Learning and Development ProgramsJacob Raj, Rajendran

Common Assessment Framework

Seta Wicaksana

Beyond Cats: The basics of successful content marketing

Deirdre Walsh

Content Nirvana for b2b product startups

www.mcoach.in

What's hot

Corporate work culture

smallick881

Organisational culture

Rani Channamma University, Sangolli Rayanna First Grade Constituent College, Belagavi

2015 public training human resources management

Seta Wicaksana

HR Goals and Objectives 2014

CreativeHRM

Organizational culture for talent

Seta Wicaksana

Organizational Culture & Talent ManagementRahul Jain

Strategic HR transformation

Bing Wu Berberich

The Leadership Capital index by Dave Ulrich

Sandhya Johnson

Process or Practice led HR transformation: insights from trenches ......

Browne & Mohan

Technical expertisederowilyn

Organizational Culture for Strategic Performance

Daniela Kaneva

Humanika Consulting Company Profile 2021

Seta Wicaksana

Attracting and Recruiting Talent: Diverse Teams are Innovative Powerhouses

Career Communications Group

Current issues in hrdPriya Guleria

HR and OD - Creating a Business Case

MarkEMiller

CREATIVE & INNOVATIVE HR PRACTICES AT MANUFACTURINGT HARI KUMAR

Internal&rebrandingReema Sarin

Role of Global HR Manager

University of Education, Lower Mall, Lahore

Learning and Development ProgramsJacob Raj, Rajendran

Common Assessment Framework

Seta Wicaksana

What's hot (20)

Corporate work culture

Organisational culture

2015 public training human resources management

HR Goals and Objectives 2014

Organizational culture for talent

Organizational Culture & Talent Management

Strategic HR transformation

The Leadership Capital index by Dave Ulrich

Process or Practice led HR transformation: insights from trenches ......

Technical expertise

Organizational Culture for Strategic Performance

Humanika Consulting Company Profile 2021

Attracting and Recruiting Talent: Diverse Teams are Innovative Powerhouses

Current issues in hrd

HR and OD - Creating a Business Case

CREATIVE & INNOVATIVE HR PRACTICES AT MANUFACTURING

Internal&rebranding

Role of Global HR Manager

Learning and Development Programs

Common Assessment Framework

Similar to Breaking Through the Noise — Engaging Employees Today and Tomorrow - BDI 3/27 Internal Communications & Collaboration Leadership Forum

Beyond Cats: The basics of successful content marketing

Deirdre Walsh

Content Nirvana for b2b product startups

www.mcoach.in

Meredith MXM

SwitchPitch

Content Listening: Meredith Xcelerated Marketing is seeking a simple way to automate the collection, linking and visualization of a brand’s owned (web, mobile) and earned (social) content across the digital landscape. Today we only have parts automated requiring too much manual involvement. Further, we are not displaying the information in a relevant, consistent manner. This content mapping tool would be used to help our clients (Fortune 500 marketers) understand the opportunities and/or gaps across channels, topics, popularity and other attributes. While similar tools exist for social listening and/or sentiment analysis, we are really interested understanding the linkage of content. http://connect.switchpitch.com/site/welcome/

Infusionsoft Socially Enabled Internal Communication Proposal

Kimberle Morrison

Talent Communications in a Digital Age

N. Robert Johnson, APR

Social Media for HR masterclass to Philips India HR Team

Gautam Ghosh

Social Media & Employee Engagement

Jeff Waldman

The world is constantly changing at a rapid pace. The impact of these global changes are impacting all facets of the workplace. People, technology and infrastructure are organically changing. Changes include how we communicate, the design of our physical office spaces, where we decide to work from, business tools, technology, social media technology, organizational structure and hierarchy, work/life blending, role of job satisfaction, information access and the generational make-up of our workforces. How organizations manage these interconnected workplace changes will impact their ability to engage their employees. The key drivers of employee engagement are, always knowing what employees are thinking, intentional creation of a desired culture, recognition and value, open and transparent communication + strong leadership, career pathing and opportunities, social good and positive and real employer branding. Changing workplaces require a change in how we conduct our day-to-day business. Social Technology is how we successfully and effectively deal with these changes. Social collaboration, social learning, social recognition, access to real-time and useful data, social recruitment and strategic employer branding. Integration of the right social technology tools will positively impact employee engagement. People are social beings, and social technology allows, enables and promotes people to be social in the workplace. This presentation was delivered on Friday, January 10, 2014 to the delegates who competed at the 9th Annual Organizational Behaviour Case Competition at Ryerson University in Toronto. 10 Canadian business schools attended and competed. This session was meant to inspire, educate and help delegates infuse creative ideas in their presentations the following day.

HCI Webcast April 24 - The Talent and Technology Balance (something like that)

H3 HR Advisors, Inc.

Supercharge Your Recruitment Efforts Through Social Media

ClearEdge Marketing

The New World Of Digital, Content And Social Media Marketing And The Relevanc...

Midas Touch Consultants

Graphics garage responsiveaddesignCatherine Long

How to build a social media campaign: strategy and tools

Beth Granter

Digital Media Innovation Major

Cindy Royal

Creating Award-winning Integrated Marketing Campaigns

Dave Rosendahl

Reibling - Effective Use of Social Media For Knowledge Mobilization

Shawna Reibling

LinkedIN B2B-2022.pdf

KevinSigliano

Graduate attributes v2

Helen Beetham

Emerging infotech congress [freberg]Karen Freberg

Hrm b03(1)

MEHSHINA BANO

Brookings sm presentation june 21 2013 two

gvaughan

Similar to Breaking Through the Noise — Engaging Employees Today and Tomorrow - BDI 3/27 Internal Communications & Collaboration Leadership Forum (20)

Beyond Cats: The basics of successful content marketing

Content Nirvana for b2b product startups

Meredith MXM

Infusionsoft Socially Enabled Internal Communication Proposal

Talent Communications in a Digital Age

Social Media for HR masterclass to Philips India HR Team

Social Media & Employee Engagement

HCI Webcast April 24 - The Talent and Technology Balance (something like that)

Supercharge Your Recruitment Efforts Through Social Media

The New World Of Digital, Content And Social Media Marketing And The Relevanc...

Graphics garage responsiveaddesign

How to build a social media campaign: strategy and tools

Digital Media Innovation Major

Creating Award-winning Integrated Marketing Campaigns

Reibling - Effective Use of Social Media For Knowledge Mobilization

LinkedIN B2B-2022.pdf

Graduate attributes v2

Emerging infotech congress [freberg]

Hrm b03(1)

Brookings sm presentation june 21 2013 two

More from Business Development Institute

The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...

Business Development Institute

Presentation: The Business of Blogging (for Lawyers) Presented by: Gene Quinn, Patent Attorney and Founder, IPWatchdog.com One of the primary reasons for undertaking a blog is to engage in business development of one kind or another. People who will find you online are searching for answers. If you want to capitalize on this opportunity it will be necessary to provide intelligent, insightful information that the reader did not possess prior to visiting your website. Over time your job will be to provide lots of that information that ties together little by little to demonstrate that you have a deep level of understanding. The lesson is simple: It is far better for a prospective client or customer to come to the understanding that you know what you are talking about for themselves than it is for you to tell them you know what you are talking about directly. It should go without saying, that the plan requires that you are read by others, which means you absolutely, positively cannot write like a lawyer!

Content is Still King: A look at best practices for creating and distributing...

Business Development Institute

Presentation: Content is Still King: A look at best practices for creating and distributing quality Content Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.

Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...

Business Development Institute

Presentation: Use Storytelling to Define Your Brand and Connect on Social Media Presented by: Tammy Mangan, Director of Marketing, Sterne Kessler Goldstein & Fox Storytelling is not just for campfires. Good stories compel action, change, even forge relationships. This presentation will cover the fundamentals of storytelling and the use of stories to create a connection with your brand and services and grow business.

Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...

Business Development Institute

Presentation: Combining Eyes and Ears: The Visual Search for Social Presented by: Aaron Hayes-Roth, VP of Strategic Alliances, Brandwatch & Mary Tarczynski, CMO, Ditto Labs Photo sharing on social media only continues to grow as people capture and share their passions on a daily basis. This often includes brands - but when 85% of images don’t reference the brand name in the text, how can brands and agencies accurately measure and engage with their audiences? This session will cover some of the most common use cases for social and visual measurement and explore the insights and benefits brands and agencies can gain from using social listening and analytics across visual platforms.

Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...

Business Development Institute

Presentation: Digital Marketing Strategies to Drive Enrollment Presented By: Jon Fox, President,Flightpath & Jon Wexler, Vice President of Enrollment Management, Fairleigh Dickinson University Jon Fox founded the agency that would become Flightpath in his Greenwich Village apartment in 1994. A veteran of twenty years of digital marketing, he is a recognized leader in helping organizations of all sizes maximize their investments across the web and broader channels. Jon is an exceptional business analyst focused on achieving measurable results for his clients. In his role as president, Jon drives the overall direction of Flightpath, oversees/guides digital strategy for a number of key accounts and works hard to develop and mentor his talented staff. Jon recently completed his 11th NYC Marathon. He lives in Brooklyn with his wife, kids and dog. As the vice president of enrollment management for Fairleigh Dickinson University, Jonathan Wexler is regularly traveling across the country and around the world representing FDU! Over the past four years, Wexler has worked to increase applications for freshman and transfer admissions by more than 65 percent — while collaborating on new education initiatives — including Silberman College of Business’s Saturday MBA Program and the University-wide Combined Degree Advantage Program. Wexler received his bachelor’s degree at Goucher College in Baltimore, Md. before completing a master’s in higher education administration at University of South Carolina. He joined FDU in 2008.

People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...

Business Development Institute

Presentation: People are (S)Talking: How to Get Users to Participate, Not Just Spectate Presented by: Donna Talarico-Beerman, Director of Integrated Communications, Elizabethtown College Donna Talarico-Beerman has been helping tell the Elizabethtown College story since 2010. Her past experiences in radio, newspapers, eCommerce and education thrive together in happy harmony at E-town, where she is director, integrated communications. She manages the College’s official social media channels and is editor of Elizabethtown magazine and the online newsroom E-town NOW. She also collaborates with the rest of the award-winning marketing and communications team on marketing planning, media relations, copywriting and multimedia story-telling for a variety of projects. http://www.bdionline.com/

The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...

Business Development Institute

Presentation: The Power of Social Listening Presented by: Andrew Ruder,Senior Consultant & Social Business Intelligence, Brandwatch Andrew Ruder is a senior consultant in social business intelligence for Brandwatch, one of the world’s leading social media monitoring providers, where he helps enterprise organizations develop strategies for solving business challenges using social media intelligence and analytics. A SaaS veteran, Andrew’s prior experience includes roles at companies including Cision/Radian6 and Sysomos, where he assisted both brands and agencies in implementing social media intelligence solutions. Andrew earned a bachelor’s degree in business administration from Marquette University and is a proud native of Chicago, where he lives with his wife and son. http://www.bdionline.com/

How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...

Business Development Institute

Presentation: How Investors Will Communicate as the Internet Swallows Everything Presented by: Leigh Drogen, Founder and CEO, Estimize Collaboration between investors via the internet is changing the way investment decisions are made and critical research and data are sourced. In his talk, Leigh will provide an overview of how information flow between and amongst investors, companies, and the sell side is rapidly changing, the new platforms and philosophies which are facilitating this shift, and what it means for industry incumbents.

Financial Communications Society - BDI 11/06 The Future of Financial Services...

Business Development Institute

The New Communications Paradigm in Financial Services: The Penn Mutual Case S...

Business Development Institute

Presentation: The New Communications Paradigm in Financial Services: The Penn Mutual Case Study Presented by: Kim Harmsen, Associate Vice President, Gregory FCA & Greg Matusky, President and Founder, GregoryFCA Join Gregory FCA and The Penn Mutual Life Insurance Company as they present a blueprint for creating a best practice communications platform in a highly socialized, networked world. Penn Mutual provides a compelling blueprint for optimizing communication among media channels, both old and new. Their success serves as a shining case study for how long-term players in financial services can benefit from all that the new paradigm offers in communications, and now offers to financial service organizations. http://www.bdionline.com/

Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...

Business Development Institute

Presentation: Social listening trends and the paradigm change in financial services Presented by: Melissa King, Social Analytics Consultant, Brandwatch Social media’s impact on the relationships between businesses and consumers has led to a defined shift in how the heavily regulated financial services sector interacts with customers. This session will address how FinServ professionals can leverage the insights uncovered via social listening tools (including ways to mitigate risk, what drives consumers’ decisions, and what motivates them to choose particular services) to make an impact, support customers, and generate revenue. http://www.bdionline.com/

Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...

Business Development Institute

Presentation: Digital Financial Wellness: The Future of Money Presented by: Mohamed Khalil, Head of Product, Data & Marketing, Moven Mobile technology coupled with data and behavioral sciences now allow for highly personalized, real time interactions that alter consumer behaviors. This talk will examine how the retail financial services model must adapt to survive this digital disruption. http://www.bdionline.com/

Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...

Business Development Institute

Presentation: Bitcoin & The Sharing Economy Presented by: Nikos Bentenitis, Chair, Education Committee, Bitcoin Foundation, and Founder, CoinSimple Bitcoin is a digital currency and payment network that has attracted significant attention recently. In his talk, Nikos will briefly describe Bitcoin and a few potential applications of the technology in financial services. The purpose of the talk is to provide you with a framework that you can use to think about the Bitcoin technology in your business. http://www.bdionline.com/

Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...

Business Development Institute

Presentation: Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a teen driver connected a CEO with his workforce and connected the workforce to the company strategy. Presented by: Stephani Gordon, Internal Communications Business Partner to the CEO, Zurich Insurance Group With an employee demographic that trends outside the ‘social’ scene, Zurich Insurance Group has achieved tremendous communications and engagement success by refreshing traditional marcomm channels with enticing storytelling, strong visual imagery, creative video and ‘social’ buzz. Stephani Gordon will share several executive communications project samples that include a strategy rap, a mobilization campaign built on the concept of graffiti tagging, and a CEO’s invitation to people to ‘walk away’ from their desks. This presentation is the story of coaching senior executives on what it means to connect in today’s world.

Content is still King: A look at best practices for creating and distributing...

Business Development Institute

Presentation: Content is still King: A look at best practices for creating and distributing quality Content Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.

Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...

Business Development Institute

Make Friends First, Do Business Last: Relationship Marketing Using Social Med...

Business Development Institute

Presentation: Make Friends First, Do Business Last: Relationship Marketing Using Social Media & More Presented by: Phil Gerbyshak, Director of Social Strategy, Actiance, Inc Are you wondering how you can do social media the right way, without pushing your products and services? Do you want your company and your employees to be top of mind when people are thinking of where to go for what you offer? The key is making “friends” first, and doing business last. It's no longer enough to just BE on social media as a business. You need to be using it effectively, and you need to engage your employees to tell your stories and show you as the place to go in your community.

The New Communications Paradigm in Financial Services: The Penn Mutual Case S...

Business Development Institute

Presentation: The New Communications Paradigm in Financial Services: The Penn Mutual Case Study Presented by: Joe Anthony, President, Financial Services, GregoryFCA Join Gregory FCA and The Penn Mutual Life Insurance Company as they present a blueprint for creating a best practice communications platform in a highly socialized, networked world. Penn Mutual provides a compelling blueprint for optimizing communication among media channels, both old and new. Their success serves as a shining case study for how long-term players in financial services can benefit from all that the new paradigm offers in communications, and now offers to financial service organizations.

Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...

Business Development Institute

Presentation: Using Social Media Ethically Presented by; Erin Wright Lothson, Corporate Counsel, Intellectual Property, Groupon, Inc. This segment will briefly discuss the Illinois Rules of Professional Conduct and how these Rules apply to Illinois lawyers and their use of social media. We will review common issues that arise by using social media and will cover recommendations and best practices to mitigate the risks of an ethics violation.

The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...

Business Development Institute

Presentation: The Power of Social Media: Attracting the Next Generation of Clients Presented by: Trevor Daughney, VP Marketing, Actiance, Inc The most important thing sellers can do for their firm is bring in new clients. There is a major movement of wealth a foot: from Baby Boomers to Millennials. Financial advisers and wealth managers need to shift their focus to a younger generation. To be successful, they need to change how they communicate. In this presentation, you’ll learn that: These young people are increasingly on social networks and stepping away from email. Financial firms need to adjust to this change. Marketers, compliance officers and corporate counsel can overcome the challenges and lead their firms to make the switch. Empowering your sellers to use social media can help close more deals.

More from Business Development Institute (20)