This document discusses key concepts around business strategy and marketing. It touches on 3 main ideas:
1) The importance of understanding what customers truly want versus what they say they need.
2) How focusing on a niche "long tail" strategy can be more effective than trying to appeal to everyone.
3) The need for businesses to be willing to take risks, experiment, and potentially fail in order to discover new opportunities.
Integrating Social Media into the marketing mix. Understanding the changes in the playing field, the consumer and redefining business models and practices.
Integrating Social Media into the marketing mix. Understanding the changes in the playing field, the consumer and redefining business models and practices.
Integrating Social Media into the marketing mix. Understanding the changes in the playing field, the consumer and redefining business models and practices.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Integrating Social Media into the marketing mix. Understanding the changes in the playing field, the consumer and redefining business models and practices.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
20. Image Credits Calendar: istock photos Man with big mouth: istock photos Kid crying: istock photos Driving Porcelain Bus: http://flickr.com/photos/tamelyn Theatre Lights: istock photos Glamorous couple: istock photos Strategy & Blue Ocean: istock photos Silk photos: Tiago Silva Dias All About You: http://angellightlink.com.au/ Help Wanted & Customers Tied: unknown Why? istock photos 80/20: http://jeffwongdesign.tumblr.com/ Groovy hero: unknown Crowd: istock photos Icons: fasticon
Editor's Notes
After I accepted the challenge of doing the Ignite! Presentation, titled the Silk Experience, I realized that the rules impede us from mentioning any brand so this became the blank experience.
I was asked recently: If I went back in time and had to do it all again, would I change anything? Well very little. I learnt many valuable lessons which I will take with me in every future venture and I would like to share them with you, even if some may seem painfully obvious – isn’t it always? Here are just some of them...
As we get older, we get more serious, cynical, and risk averse, discarding the dreams and ambitions of adventure and discovery. Some even eat them. The real problem is not what we DON’T know but instead what we DO know - our mental baggage, our ill founded judgements, our peer pressures, our rules, our negative experiences, our “friends”.
Our goal was to recreate the childhood sensation of going to a party and the desire to want more.
How different from what we do when we are older
We live in an experience economy. Everything and everyone visible to the consumer is an actor on stage. The props are a mere distraction, the actors the true enablers (or not) of the ultimate experience. WORK IS THEATRE AND BUSINESSES THE STAGE
Today’s actors need to be authentic, transparent, human, humble and emphatic. If you doubt the existence or even the importance of the actor, his character and his wardrobe ...
As someone working in a bank and responsible for accepting credit requests for new ventures, would you risk your career introducing these two to your manager? Even if the idea was apparently a winner?
Have a strategy – preferably a Blue Ocean strategy. Why would you want to live your life looking over your shoulder? Make your competition irrelevant. It´s not about price, not about discounts or vouchers and it’s not for everyone – that’s commoditization – the kiss of death.
Why would you do what others are already doing? Open a Chinese restaurant in China Town?It’s all about making your competitors irrelevant.
Marketing sucks - it’s not all about the 4 Ps – in fact nowadays it’s all about differentiation, excellence, our in our case, in the beginning, it was all about the 5 Ls – location, location, location, location, location.
But it quickly however became about YOU, our customer. All about you. Our life revolves around you. It’s such a cliché but very few do it. My relationship with most brands is stressful at best. Why wouldn’t they minimize my sacrifice and maximize my satisfaction? Everyone says that the customer is king – who cares? They are the customer and they have reason – their reason.
You need New Customers and You need to keep old customers. Obvious. Communicate with everyone. Help them become customers, help customers become better customers, help better customers become friends – good friends are with you in good and bad times.Work these two areas in parallel and understand the whys.
Why do they want to join? Why did they hear about us? Why are they so keen? AND ALSO – Why did he leave? Why do they stay? Why do they spend less? More? Revealing answers require intelligent questions!Wouldn’t you want your customers to really desire you & your brand?
Organic growth is fundamental. Not sexy, won’t make you rich quick. Will give you time to TRY and get it right. WOM is the catalyst, your new friends are your ambassadors and the social network your residence. We have a private social network and people talk with me not the brand Silk. “It won’t last. It’s a fad.” Maybe. Maybe not.
The Long Tail, enabled through the use of social media, significantly increases the total value of the business through lower value customers 20/80. It’s a fine balance but a necessary one.
The lower value customers help you through the dips within the calendar year. They lower your risk, increase returns, create stability and ensure the future sustainability of the business. Some even graduate to the top 20%.
It’s a brave new world out there – but it’s exciting as hell. Be scared – you have a lot to lose. So why not get that hero outfit out of the closet and join me in being risky, in experimenting, FAILING, discovering and exhibiting proudly your greatest passions. It’s better to fail many little times than one big cock up.
In the end, we all look for the one same thing even if disguised in different forms – to be different, to be individualistic but not solitaire. SO what’s the big idea, what makes you tick, what actor will you be in which production, how will you get there and more importantly stay there? Why would you want to stay there? The only constant is change. So we might as well get used to it.