Banres & Noble Marketing Communication Presentation
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The document outlines an integrated marketing campaign proposal for Barnes & Noble that aims to increase sales and brand awareness. It includes an introduction to the company, an overview of the campaign strategy, and details on campaign execution, media planning, and market research. The campaign will consist of a teaser campaign called "A World Without Books" and the main campaign "The Book Torch" to highlight the value of books. Social media and traditional media strategies are discussed.
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
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Banres & Noble Marketing Communication Presentation
- 2. COMM353 Barnes & Noble IMC Charles Gao. Jialing He. Jia Lin Goh. June Lee. Samantha Dick. Yue Ma.
- 3. Barnes & Noble Agenda Integrated Marketing Campaign Campaign Strategy Campaign Execution Campaign Market Research
- 8. OVERVIEW OF IMC Campaign Strategy Campaign Execution Market ResearchTeaser Campaign: ‘A World without Books Campaign: The Book Torch Media Planning Campaign Goal Campaign Message Social Media V.S Traditional Media
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