The document provides an overview of banking and finance in India. It discusses the origin of the word "bank" and defines what a bank is. It also covers the evolution of marketing concepts and their application to banking. Marketing and competition in the banking industry are increasing in importance as banks need to effectively target and segment customers to stay profitable in the face of new competitors. New technologies like electronic banking, phone banking, and online banking are changing how banks interact with and serve customers.
The document discusses marketing in the banking sector. It covers key aspects like the marketing mix of product, price, place and promotion. It also discusses other Ps like process, physical evidence and people. Banks need to understand customer needs and develop strategies accordingly. Marketing helps banks attract more customers, increase sales and maintain competitiveness in today's environment. Effective marketing is essential for banks to survive and grow.
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
Axis Bank marketing strategy presentation submitted as part of group assignment on Marketing Strategy by our SMP09 group. Presentation submitted to Prof. Ramanuj Majumdar, IIMC Kolkata.
The document discusses marketing strategies for banks. It defines bank marketing as providing services to satisfy customers' financial needs more effectively than competitors, while achieving organizational objectives. Effective bank marketing is necessary to win and retain customers through appropriate promises and identifying profitable current and future customer segments and their needs. The marketing mix of product, price, place, promotion, physical evidence and processes are described for banks to strategically segment, target and position themselves relative to competitors in the changing banking environment.
This document lists over 50 potential marketing project topics across various industries including luxury brands, retail, FMCG, financial services, consumer electronics, apparel, real estate, logistics, health and wellness, and agriculture. The topics focus on areas like branding, consumer behavior, distribution networks, promotional strategies, customer relationship management, and more. They provide opportunities to study marketing approaches, evaluate effectiveness, and analyze trends in different sectors.
The document discusses marketing in the banking sector. It defines banks and their key roles in the economy. It outlines the types of banks in India including central banks, public sector banks, private sector banks, and cooperative banks. It then defines bank marketing as directing functions to satisfy customer financial needs more effectively than competitors while achieving bank objectives. The importance of marketing for banks to create, win, and retain customers through effective service is highlighted.
This document is a project report on the service quality of HDFC Bank. It includes an introduction, company profile of HDFC Bank, discussion of service quality in banks, research objectives, methodology, data analysis, findings, conclusion and recommendations. It also includes various appendices related to the project such as a questionnaire. The overall aim of the report is to evaluate the service quality provided by HDFC Bank to its customers.
The document provides an overview of banking and finance in India. It discusses the origin of the word "bank" and defines what a bank is. It also covers the evolution of marketing concepts and their application to banking. Marketing and competition in the banking industry are increasing in importance as banks need to effectively target and segment customers to stay profitable in the face of new competitors. New technologies like electronic banking, phone banking, and online banking are changing how banks interact with and serve customers.
The document discusses marketing in the banking sector. It covers key aspects like the marketing mix of product, price, place and promotion. It also discusses other Ps like process, physical evidence and people. Banks need to understand customer needs and develop strategies accordingly. Marketing helps banks attract more customers, increase sales and maintain competitiveness in today's environment. Effective marketing is essential for banks to survive and grow.
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
Axis Bank marketing strategy presentation submitted as part of group assignment on Marketing Strategy by our SMP09 group. Presentation submitted to Prof. Ramanuj Majumdar, IIMC Kolkata.
The document discusses marketing strategies for banks. It defines bank marketing as providing services to satisfy customers' financial needs more effectively than competitors, while achieving organizational objectives. Effective bank marketing is necessary to win and retain customers through appropriate promises and identifying profitable current and future customer segments and their needs. The marketing mix of product, price, place, promotion, physical evidence and processes are described for banks to strategically segment, target and position themselves relative to competitors in the changing banking environment.
This document lists over 50 potential marketing project topics across various industries including luxury brands, retail, FMCG, financial services, consumer electronics, apparel, real estate, logistics, health and wellness, and agriculture. The topics focus on areas like branding, consumer behavior, distribution networks, promotional strategies, customer relationship management, and more. They provide opportunities to study marketing approaches, evaluate effectiveness, and analyze trends in different sectors.
The document discusses marketing in the banking sector. It defines banks and their key roles in the economy. It outlines the types of banks in India including central banks, public sector banks, private sector banks, and cooperative banks. It then defines bank marketing as directing functions to satisfy customer financial needs more effectively than competitors while achieving bank objectives. The importance of marketing for banks to create, win, and retain customers through effective service is highlighted.
This document is a project report on the service quality of HDFC Bank. It includes an introduction, company profile of HDFC Bank, discussion of service quality in banks, research objectives, methodology, data analysis, findings, conclusion and recommendations. It also includes various appendices related to the project such as a questionnaire. The overall aim of the report is to evaluate the service quality provided by HDFC Bank to its customers.
The document provides an overview of banking and finance in India. It discusses the origin of the word "bank" and defines what a bank is. It also covers the evolution of marketing concepts and their application to banking. Marketing and competition in the banking industry are increasing in importance as banks look to segment markets and develop effective marketing strategies to attract customers and remain profitable. New technologies are also transforming how banks provide services to customers.
This presentation summarizes a summer training project on customer satisfaction with Bank of Baroda's ATM and debit card services. The objectives were to analyze current ATM facilities, factors affecting ATM choice, and the impact on customer satisfaction. Primary and secondary data were collected. Customer satisfaction was measured based on fees, problems encountered, and post-purchase behavior. Several problems were observed including lost cards being used fraudulently before being reported, transactions not dispensing money, and cards getting stuck in ATMs. Suggestions included assigning staff to address problems more swiftly. In conclusion, while ATMs and online banking provide advantages of convenience, security risks still exist and need to be addressed.
Online Retail Bank aims to be the one-stop shop for as various financial services as possible on behalf of retail customers. Online Retail Bank has extended a criteria-based marker system which is simple and effective in estimating a wide range of diverse financial industries on their financial impact. Only financially sensible/performing financial industries are evaluated, guarantee that its recommendations make both financial and retail sense.
Bank of Baroda (BoB) is one of the largest public sector banks in India with over 5000 branches globally. It was founded in 1908 in Baroda, Gujarat by the Maharaja of Baroda. Over the years, BoB has expanded both within India and internationally. In 1969, it was nationalized along with 13 other major banks. Today, BoB offers a wide range of banking products and services to corporate and retail customers. It has received several awards recognizing its leadership and customer service. BoB has a strong presence both within India and globally across over 20 countries.
The document provides an overview of banking services in India. It discusses the history of banking in India from 1786 to the present in three phases. It defines banking as accepting deposits from the public that are repayable on demand. The banking sector contributes significantly to India's GDP and economy. Major players discussed are State Bank of India and ICICI Bank. SBI was established in 1806 and was nationalized in 1955. ICICI Bank was established in 1994 as a subsidiary of ICICI and transformed to a diversified financial institution.
This document contains a list of 133 potential MBA project topics. The topics cover a wide range of business subjects including marketing, finance, human resources, operations management, and more. Some of the topics listed include customer satisfaction studies, investment pattern analyses, brand analyses, capital structure analyses, and export/import procedures. The list provides students with many options for choosing an MBA project on an area of business that interests them.
This document provides an overview of bank marketing in India. It discusses the origin and definition of banks, the financial system in India, the evolution of marketing concepts, and how marketing applies specifically to banking. It defines bank marketing as satisfying customers' financial needs more effectively than competitors while achieving organizational objectives. The document also discusses the importance of market research, segmentation, and developing a marketing mix for banking services. It provides examples of market research studies conducted by various Indian banks.
This document discusses using a decision tree algorithm to classify customers of a Portuguese bank as likely or not to subscribe to a term deposit product based on their attributes in a marketing dataset. It presents the dataset, attribute selection process, approach using decision tree induction, and evaluation metrics including accuracy, error rate, and lift. The conclusions identify target customer groups and recommendations for improving the classifier include using ensemble methods and addressing class imbalance.
Principles of management book @ bec doms bagalkot mbaBabasab Patil
Management involves planning, organizing, leading, and controlling organizational resources to achieve goals. It is the process of designing and maintaining an environment where people work together efficiently. Some key aspects of management covered in the document include:
- Management involves decision making, leadership, coordinating resources, and balancing factors to accomplish objectives.
- The document discusses different approaches to studying management such as empirical, human behavior, social systems, and decision theory.
- It emphasizes that management is a universal process that applies to all organizations regardless of size or industry.
Notes on marketing stratergy @ BEC-DOMSBabasab Patil
This document provides an overview and summary of a chapter that explores the concepts of organizational strategy. It begins by defining strategy and explaining how to identify a company's particular strategy. It then discusses the importance of achieving competitive advantage and the role of strategy in doing so. The chapter notes that strategy is both proactive and reactive. It also explores the relationship between strategy, ethics, and a company's business model. The document emphasizes that good strategy and execution are important for good management. The chapter aims to explain what strategy is, why it is important, and how companies can craft and implement effective strategies.
The document discusses time management and provides strategies for effectively managing one's time. It notes that everyone has the same amount of time each day and outlines common time wasters such as lack of discipline, procrastination, and poor delegation. The document also summarizes Stephen Covey's time management matrix and provides tips for reducing procrastination and improving planning such as setting specific, measurable goals and keeping a time log.
The document outlines the evolution of the telecom industry in India from 1992 to 2009. It discusses key milestones like allowing private players, establishing an independent regulator TRAI, adopting new licensing regimes, and increasing FDI limits. It also summarizes Airtel and Reliance's strategies, targeting, advertising campaigns, and future plans to expand in rural India and new technologies like 3G and broadband.
Portuguese Bank - Direct Marketing CampaignRehan Akhtar
The document describes a dataset from a Portuguese banking institution containing customer information and marketing campaign data. It includes details on 16 input variables like customer age, job, contact details, and previous campaign outcomes. The goal is to predict if a customer will subscribe to a term deposit based on these variables. Various analyses were performed including descriptive statistics, clustering, feature selection and classification models. The best model achieved 88% accuracy in predicting subscriptions.
Role playing involves simulating social roles to achieve various educational objectives. It allows participants to practice interpersonal skills, decision making, and perspective taking. Role plays can help address problems in areas like communication, conflict resolution, and group work. Effective role plays are focused, have clear objectives and instructions, and provide specific feedback. They allow learning from observing others and repeating parts of the role play with different strategies. Role playing is a useful training technique across many fields and situations.
Empowering MSMEs - Challenges in MSME Financing - Part - 4Resurgent India
Lack of Experience Entrepreneurs of first generation with lack of experience, has been revealed as the foremost reasons of poor SME credit, followed by lack of collaterals & infrastructure put together 26% and poor financials of SMEs by 24% respectively.
Marketing management book @ bec doms bagalkot mbaBabasab Patil
This document provides an overview of marketing management concepts across 6 units. It discusses key topics such as the modern marketing concept, social marketing concept, marketing environment, consumer behavior, marketing research, product mix management, product-market integration, price mix management, physical distribution mix, and promotional mix. The goals are to understand approaches to marketing, segmentation, the marketing mix, determinants of consumer behavior, marketing procedures, product planning, pricing policies, distribution channels, and components of promotion.
This survey asks bank customers questions about loyalty programs offered by their bank. It asks which bank they use, if they are aware of and enrolled in any loyalty programs, how they would rate the program, if it has encouraged loyalty, and if they would recommend it to others. It also has open-ended questions for suggestions and complaints about their loyalty program.
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
The document discusses market segmentation and positioning. It defines market segmentation as dividing a large market into smaller, more homogeneous subgroups based on characteristics like needs, behaviors, or demographics. Effective segmentation requires groups that are measurable, substantial, accessible, differentiable, and actionable. Companies can segment based on geographic, demographic, psychographic, or behavioral factors. Once segmented, companies must select target markets and determine a positioning strategy that focuses on important, distinctive, and superior benefits compared to competitors.
Marketing management module 1 core concepts of marketing mba 1st sem by baba...Babasab Patil
This document provides summaries of core marketing concepts:
1. It defines key concepts like needs, wants, demand, and different types of demand. It also defines products, value, cost, exchange, transactions, transfer, and negotiation.
2. It discusses relationship marketing and marketing networks. It also defines markets, marketers, and provides definitions of marketing from AMA and the marketing process.
3. It covers designing customer-driven marketing strategies like the production, product, selling, marketing, and societal concepts. It also discusses building customer relationships, customer relationship management, customer value, and satisfaction.
The document provides an overview of banking and finance in India. It discusses the origin of the word "bank" and defines what a bank is. It also covers the evolution of marketing concepts and their application to banking. Marketing and competition in the banking industry are increasing in importance as banks look to segment markets and develop effective marketing strategies to attract customers and remain profitable. New technologies are also transforming how banks provide services to customers.
This presentation summarizes a summer training project on customer satisfaction with Bank of Baroda's ATM and debit card services. The objectives were to analyze current ATM facilities, factors affecting ATM choice, and the impact on customer satisfaction. Primary and secondary data were collected. Customer satisfaction was measured based on fees, problems encountered, and post-purchase behavior. Several problems were observed including lost cards being used fraudulently before being reported, transactions not dispensing money, and cards getting stuck in ATMs. Suggestions included assigning staff to address problems more swiftly. In conclusion, while ATMs and online banking provide advantages of convenience, security risks still exist and need to be addressed.
Online Retail Bank aims to be the one-stop shop for as various financial services as possible on behalf of retail customers. Online Retail Bank has extended a criteria-based marker system which is simple and effective in estimating a wide range of diverse financial industries on their financial impact. Only financially sensible/performing financial industries are evaluated, guarantee that its recommendations make both financial and retail sense.
Bank of Baroda (BoB) is one of the largest public sector banks in India with over 5000 branches globally. It was founded in 1908 in Baroda, Gujarat by the Maharaja of Baroda. Over the years, BoB has expanded both within India and internationally. In 1969, it was nationalized along with 13 other major banks. Today, BoB offers a wide range of banking products and services to corporate and retail customers. It has received several awards recognizing its leadership and customer service. BoB has a strong presence both within India and globally across over 20 countries.
The document provides an overview of banking services in India. It discusses the history of banking in India from 1786 to the present in three phases. It defines banking as accepting deposits from the public that are repayable on demand. The banking sector contributes significantly to India's GDP and economy. Major players discussed are State Bank of India and ICICI Bank. SBI was established in 1806 and was nationalized in 1955. ICICI Bank was established in 1994 as a subsidiary of ICICI and transformed to a diversified financial institution.
This document contains a list of 133 potential MBA project topics. The topics cover a wide range of business subjects including marketing, finance, human resources, operations management, and more. Some of the topics listed include customer satisfaction studies, investment pattern analyses, brand analyses, capital structure analyses, and export/import procedures. The list provides students with many options for choosing an MBA project on an area of business that interests them.
This document provides an overview of bank marketing in India. It discusses the origin and definition of banks, the financial system in India, the evolution of marketing concepts, and how marketing applies specifically to banking. It defines bank marketing as satisfying customers' financial needs more effectively than competitors while achieving organizational objectives. The document also discusses the importance of market research, segmentation, and developing a marketing mix for banking services. It provides examples of market research studies conducted by various Indian banks.
This document discusses using a decision tree algorithm to classify customers of a Portuguese bank as likely or not to subscribe to a term deposit product based on their attributes in a marketing dataset. It presents the dataset, attribute selection process, approach using decision tree induction, and evaluation metrics including accuracy, error rate, and lift. The conclusions identify target customer groups and recommendations for improving the classifier include using ensemble methods and addressing class imbalance.
Principles of management book @ bec doms bagalkot mbaBabasab Patil
Management involves planning, organizing, leading, and controlling organizational resources to achieve goals. It is the process of designing and maintaining an environment where people work together efficiently. Some key aspects of management covered in the document include:
- Management involves decision making, leadership, coordinating resources, and balancing factors to accomplish objectives.
- The document discusses different approaches to studying management such as empirical, human behavior, social systems, and decision theory.
- It emphasizes that management is a universal process that applies to all organizations regardless of size or industry.
Notes on marketing stratergy @ BEC-DOMSBabasab Patil
This document provides an overview and summary of a chapter that explores the concepts of organizational strategy. It begins by defining strategy and explaining how to identify a company's particular strategy. It then discusses the importance of achieving competitive advantage and the role of strategy in doing so. The chapter notes that strategy is both proactive and reactive. It also explores the relationship between strategy, ethics, and a company's business model. The document emphasizes that good strategy and execution are important for good management. The chapter aims to explain what strategy is, why it is important, and how companies can craft and implement effective strategies.
The document discusses time management and provides strategies for effectively managing one's time. It notes that everyone has the same amount of time each day and outlines common time wasters such as lack of discipline, procrastination, and poor delegation. The document also summarizes Stephen Covey's time management matrix and provides tips for reducing procrastination and improving planning such as setting specific, measurable goals and keeping a time log.
The document outlines the evolution of the telecom industry in India from 1992 to 2009. It discusses key milestones like allowing private players, establishing an independent regulator TRAI, adopting new licensing regimes, and increasing FDI limits. It also summarizes Airtel and Reliance's strategies, targeting, advertising campaigns, and future plans to expand in rural India and new technologies like 3G and broadband.
Portuguese Bank - Direct Marketing CampaignRehan Akhtar
The document describes a dataset from a Portuguese banking institution containing customer information and marketing campaign data. It includes details on 16 input variables like customer age, job, contact details, and previous campaign outcomes. The goal is to predict if a customer will subscribe to a term deposit based on these variables. Various analyses were performed including descriptive statistics, clustering, feature selection and classification models. The best model achieved 88% accuracy in predicting subscriptions.
Role playing involves simulating social roles to achieve various educational objectives. It allows participants to practice interpersonal skills, decision making, and perspective taking. Role plays can help address problems in areas like communication, conflict resolution, and group work. Effective role plays are focused, have clear objectives and instructions, and provide specific feedback. They allow learning from observing others and repeating parts of the role play with different strategies. Role playing is a useful training technique across many fields and situations.
Empowering MSMEs - Challenges in MSME Financing - Part - 4Resurgent India
Lack of Experience Entrepreneurs of first generation with lack of experience, has been revealed as the foremost reasons of poor SME credit, followed by lack of collaterals & infrastructure put together 26% and poor financials of SMEs by 24% respectively.
Marketing management book @ bec doms bagalkot mbaBabasab Patil
This document provides an overview of marketing management concepts across 6 units. It discusses key topics such as the modern marketing concept, social marketing concept, marketing environment, consumer behavior, marketing research, product mix management, product-market integration, price mix management, physical distribution mix, and promotional mix. The goals are to understand approaches to marketing, segmentation, the marketing mix, determinants of consumer behavior, marketing procedures, product planning, pricing policies, distribution channels, and components of promotion.
This survey asks bank customers questions about loyalty programs offered by their bank. It asks which bank they use, if they are aware of and enrolled in any loyalty programs, how they would rate the program, if it has encouraged loyalty, and if they would recommend it to others. It also has open-ended questions for suggestions and complaints about their loyalty program.
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
The document discusses market segmentation and positioning. It defines market segmentation as dividing a large market into smaller, more homogeneous subgroups based on characteristics like needs, behaviors, or demographics. Effective segmentation requires groups that are measurable, substantial, accessible, differentiable, and actionable. Companies can segment based on geographic, demographic, psychographic, or behavioral factors. Once segmented, companies must select target markets and determine a positioning strategy that focuses on important, distinctive, and superior benefits compared to competitors.
Marketing management module 1 core concepts of marketing mba 1st sem by baba...Babasab Patil
This document provides summaries of core marketing concepts:
1. It defines key concepts like needs, wants, demand, and different types of demand. It also defines products, value, cost, exchange, transactions, transfer, and negotiation.
2. It discusses relationship marketing and marketing networks. It also defines markets, marketers, and provides definitions of marketing from AMA and the marketing process.
3. It covers designing customer-driven marketing strategies like the production, product, selling, marketing, and societal concepts. It also discusses building customer relationships, customer relationship management, customer value, and satisfaction.
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Babasab Patil
The document summarizes the key components of a company's marketing environment, including the microenvironment and macroenvironment. The microenvironment includes internal groups like management and suppliers. It also includes external groups like customers, competitors, and publics that directly influence the company. The larger macroenvironment consists of demographic, economic, natural, technological, political, and cultural forces in the broader society that shape opportunities and threats. Marketers must carefully monitor trends in both the microenvironment and macroenvironment to understand shifting conditions.
Marketing management module 4 measuring andforecasting demand mba 1st sem by...Babasab Patil
1. The document discusses various techniques for measuring and forecasting demand, including sales-force opinions, expert opinion using the Delphi method, test marketing, and survey research.
2. It also covers market segmentation strategies like demographic, psychographic, and behavioral segmentation. Effective segmentation requires segments to be measurable, accessible, substantial, and differentiable.
3. The document outlines the steps in marketing research including formulating the problem, developing a research method and design, collecting and analyzing data, and presenting results in a marketing research report.
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Babasab Patil
This document discusses various techniques for measuring and forecasting demand. It describes forecasting as predicting future demand based on past demand information. Accurately forecasting demand is important for strategic planning, finance, marketing, and production. Common forecasting techniques include surveys of buyers' intentions, composite salesforce opinions, expert opinions, test markets, time-series analysis of past sales, and statistical demand analysis using factors like price, income, and promotions. The document provides details on applying several of these techniques in practice.
Notes managerial communication 3 business correspondence and report writing ...Babasab Patil
This document provides information on various types of business correspondence and presentations. It discusses the standard parts of a business letter including the heading, date, reference, addressee, subject, salutation, body paragraphs, close and signature. It also describes types of business letters such as sales letters, order letters, complaint letters, and letters of resignation. The document outlines the format and considerations for using email, memorandums, short message service (SMS), and PowerPoint presentations in business communications. It provides tips for creating effective presentations including minimizing slides, font style and size choices, using bullet points and short sentences, including art to convey messages, and checking spelling and grammar. Finally, it discusses cover letters, what they should include,
Notes managerial communication mod 2 basic communication skills mba 1st sem ...Babasab Patil
Managerial communication and listening skills are important for career success. As a leader, listening skills are more important than speaking skills. There are 10 ways to become a better listener, including listening for ideas and themes rather than details, focusing on content rather than delivery, taking notes, concentrating, and exercising your mind. Benefits of good listening include respect from others, gaining information, increased likability, better relationships, and greater clarity. Hearing is a passive process of perceiving sounds, while listening is an active process that requires focus, analysis, and response. Perception is influenced by factors like attitudes, motives, experiences, and the situation.
Notes managerial communication mod 4 the job application process mba 1st sem ...Babasab Patil
There are several types of resumes that can be used when applying for jobs. A chronological resume lists work history in reverse order, with the most recent job first. This format is preferred by most employers. A functional resume focuses on skills rather than dates of employment, and is better for career changers or those with gaps. A combination resume highlights both skills and work history. A targeted resume customizes the experience and skills to the specific job being applied for. Along with a resume, a cover letter can provide additional context about how an applicant's qualifications fit the role.
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...Babasab Patil
This document provides information about different types of interviews and how to prepare for and conduct interviews. It discusses promotion, grievance, appraisal, problem, reprimand, exit, stress, and panel interviews. It offers tips for preparing such as researching the organization, anticipating questions, practicing answers, and controlling nerves. The document provides sample questions for interviews and discusses competency-based, phone, and second interviews. It also outlines the role of the interviewer and steps for conducting an interview like preparing questions and being an active listener.
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)Babasab Patil
Managerial communication is important for several reasons. Good communication allows information to be passed along clearly so mistakes can be prevented. It also helps build good relationships and allows people to understand each other's feelings and needs. Effective communication helps people convince others and get what they need. It gives self-esteem and helps people think and organize their thoughts better. Communication skills are important for students and employees, and good communicators often get higher paying jobs. Both internal communication within an organization and external communication with outside parties are important for business. Formal and informal communication networks exist, and the type of network impacts how information flows within a company.
Principles of marketing mba 1st sem by babasab patil (karrisatte)Babasab Patil
This document presents an introduction to marketing principles. It defines marketing as creating and exchanging products and services to satisfy customer needs. Marketing involves understanding customer wants and demands, developing products and services, communicating value to customers, and managing relationships. The marketing concept emphasizes satisfying customer needs over the production, product, and selling concepts. Marketing tasks include developing strategies, understanding markets, creating value, and building long-term growth.
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
The document discusses market segmentation and positioning. It defines market segmentation as dividing a large market into smaller, more homogeneous subgroups based on characteristics like needs, behaviors, or demographics. Effective segmentation requires groups that are measurable, substantial, accessible, differentiable, and actionable. Markets can be segmented by demographics, behaviors, geography, and psychographics. The key aspects of segmentation and positioning are discussed in detail.
Marketing management module 1 important questions of marketing mba 1st sem...Babasab Patil
This document lists important marketing questions that could be asked in exams. It covers questions ranging from basic concepts like marketing, market and exchange to more advanced topics like marketing mix, product portfolio, and buyer adoption process. The questions are organized into different sections for 3 mark, 5 mark and 7 mark questions. They provide an overview of the key topics and issues that marketing students need to be familiar with.
Discovery shuttle processing NASA before launching the rocket by babasab ...Babasab Patil
The document summarizes the processing steps for the space shuttle Discovery before its launch, including the external tank being delivered by barge and assembled vertically, solid rocket boosters and engines being attached, the shuttle being attached to the external tank, a payload being prepared and moved to the launch pad, and finally the shuttle arriving at the launch pad ready for launch.
Corporate lessons from__iim__calcutta by babasab patil Babasab Patil
This document provides 3 lessons from corporations about dealing with change. The first lesson uses a story about a crow and rabbit to show the importance of having a high position when doing nothing. The second lesson tells a story about a turkey eating bull dung to reach the top of a tree, but then getting shot, to illustrate that misleading tactics may get you to the top but won't keep you there. The third lesson tells a story about a bird getting warm in cow dung but then getting eaten by a cat to teach the morals of not assuming those who help you are friends and keeping quiet when vulnerable.
Communication problems between men and women by babasab patil Babasab Patil
A woman yells "horse!" at a man driving in the opposite direction, who replies "witch!" while laughing. As the man takes a curve in the road, he crashes, demonstrating that men often do not understand what women communicate.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Best aviation photography_ever__bar_none by babasab patil Babasab Patil
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document describes three stonecutters working on a roadside who gave different responses when asked about their work. The first did it out of necessity to provide for their child, the second out of a duty to their nation, and the third as a form of worship. Their different attitudes were reflected in the careers of their children, with the first becoming a stonecutter, the second an army officer, and the third a renowned architect, showing how attitude can make a big difference.
Three stonecutters were asked why they did their laborious work. The first said it was out of necessity to provide for their child. The second took pride in their contribution to building infrastructure for their nation. The third found worship in their work which was constructing a temple. Years later, the children of the stonecutters followed similar paths - the first became a stonecutter, the second an army officer, and the third a renowned architect, showing that one's attitude can impact their opportunities and future.