Conducted the largest online festival with State Bank of India for their approved projects. Users got SBI approved projects in a single platform - Magicbricks used the 360 degree marketing of the event which resulted in the highest ever traffic and the bank got the mileage as a leading digital player in the banking domain.

1. Title of the slide
7/6/2017 1
“The impact is likely to be seen in
secondary markets”
INDIAN EXPRESS
“There will be little or no
transactions in land,
commercial spaces and sale of
residential units in the resale
market (secondary) for the
next couple of months”
HINDUSTAN TIMES
“The primary market formed by
projects undertaken by
reputed and credible
developers in the top 8 Indian
cities – will remain more or
less unaffected”
JLL INDIA
With cash transactions getting limited in near future, action had been shifting to
Primary Market
Remonetizing Real Estate

2. Title of the slide
7/6/2017 Property Sahi Milegi Yahin 2
TRUST
Long term player
Won’t compromise
on quality
Will walk the talk
Honour
commitments
BEST
PRICE
Lower prices
Best deals with
freebies and
discounts
DELIVERY
On-time
possession
All regulatory
approvals and
paperwork in
place
Buyers in Primary Market were Looking for

3. Title of the slide
Ever Property Carnival of SBI
approved projects1st
200+ Projects participating across cities and
price range
28 DAY
CARNIVAL
Mega Event from Feb 1 to
28th Feb, 2017
AMAZING DEALS Exclusive deals on properties by
Developers and Home Loans by SBI
Magicbricks & SBI’s Exclusive MOU

4. Title of the slide Advantage Buyers
No EMI till possession*
Maximum Affordability
Discounts upto Rs 32 lacs*
Maximum Excitement
SBI Bridge Loan for bigger
Homes*
Maximum Convenience
Only SBI approved projects
Maximum Trust

5. Title of the slide Website Layout

6. Title of the slide Register & Win
We have exclusive offers from
alliance players which can be won
by just registering- this will help us
in tapping the non-converting
traffic

7. Title of the slideKnowledge Corner 28 day Series
Exclusive articles, hangout
sessions, interviews with industry
experts- new content every day

8. Title of the slideBeat the Clock Flash Sale
Flash Sale on Limited Units of
Some Projects – Book your
property at the Best Price.
Coming Soon…

9. Title of the slideSeal the Deal – Key Stats
- More than 500 projects
- Across 18 cities
- Discounts up to 32 Lakhs

10. Slide TitleMarketing Initiatives

11. Title of the slide
Times of India Jacket Ad
(Pan India)
Impressions – 2.3 Million

12. Title of the slide Online Display
Yahoo Mail Login
Impressions: 2MN +
Clicks : 30K+

13. Title of the slide Yahoo Native Ad

14. Title of the slide Times of India

15. Title of the slide The Hindu
Impressions: 1 MN+
Clicks: 31K +

16. Title of the slide The Hindu
Impressions: 7.4 MN+
Clicks: 19K +

17. Title of the slideOutlook- Tower Banner
Impressions: 2.1 MN+

18. Title of the slide Money Control
Impressions: 1.7 MN+
Clicks: 20K+

19. Title of the slideFacebook Cover Page

20. Title of the slideFacebook Engagement
Impressions: 6 MN+
2.5 Lacs Post engagement

21. Title of the slideYoutube Video for social sharing
https://www.youtube.com/watch?v=uNBJ5PMVU1g&feature=youtu.be

22. Title of the slideTwitter Engagement

23. Title of the slide Emailers
MB Data Base – 12 Lacs

24. Title of the slide TVC
Reaching out to 50% of the TG
with an average frequency of 5.5

25. Title of the slide Radio Spots
Tamil Radio Spot
https://soundcloud.com/user-298294005-580527693/sbi
288 spots in top 2 channels in Chennai

26. Slide TitleSBI Led Marketing Initiatives

27. Title of the slideBanner on corporate site (sbi.co.in)

28. Title of the slideBanner on Customer Acquisition Page (OCAS)

29. Title of the slideSBI Social Promotion

30. Title of the slideSBI Intranet Promotion
On click of Link leads to Ad Banner

31. Title of the slideSBI Staff and user base mailer

32. Title of the slide SBI SMS to staff

33. Title of the slideSwadesh: NRI Magazine

34. Slide TitleSBI –Magicbricks PR activities

35. Title of the slideLaunch Press Release

36. Title of the slide Press Meets
Events conducted in Hyderabad and Ahmedabad Coverage summary:
Print – 22 II Online– 6 II Electronic - 3

37. Title of the slideCoverage Snapshots
Gemini TV: https://youtu.be/C4Q4Tq4usRs
Studio N News: https://youtu.be/2AdegO9mJw4
HYBIZ TV: https://www.youtube.com/watch?v=qxHf1b-RiNM

38. Title of the slideBroad Event Construct
• Bank underwrites the size and scale of the event planned (Say 10 Cr)
• Magicbricks commits to spend 50% of the event size in marketing and
promotion of the event
• The surplus amount collected during the event over and above the
planned size (10 Cr)- is also spent on marketing of the event

39. Slide TitleThank You