UK Spectrum Policy Forum - Simon Saunders, Real Wireless Ltd - Update from Cl...techUK
UK Spectrum Policy Forum
Plenary Meeting – 3 July 2014
Prof Simon Saunders, Cluster 1 Chair, Director - Technology, Real Wireless Ltd
Update from Cluster 1: Spectrum Applications and Demand
Download and more information at: : http://www.techuk.org/about/uk-spectrum-policy-forum
All rights reserved
Information and communications technology in south africa slideshare versionDibussi Tande
A lecture given to the Global Initiatives in Management (GIM) South Africa program at Northwestern University (Kellogg School of Management), Evanston, IL, USA.
UK Spectrum Policy Forum - Simon Saunders, Real Wireless Ltd - Update from Cl...techUK
UK Spectrum Policy Forum
Plenary Meeting – 3 July 2014
Prof Simon Saunders, Cluster 1 Chair, Director - Technology, Real Wireless Ltd
Update from Cluster 1: Spectrum Applications and Demand
Download and more information at: : http://www.techuk.org/about/uk-spectrum-policy-forum
All rights reserved
Information and communications technology in south africa slideshare versionDibussi Tande
A lecture given to the Global Initiatives in Management (GIM) South Africa program at Northwestern University (Kellogg School of Management), Evanston, IL, USA.
Emerging Markets Plan - New Market InvestmentApple
Designed and implemented a market Investment framework for opening new sales offices worldwide. This framework represented one of the biggest ‘asks’ in the company’s history: recommending the opening of offices in 18 new locations, along with recruiting of a total of 144 new employees to generate an estimated $650 million in new revenue over the following 3 years.
Content of the presentation:
My research during the study demonstrated that historically local offices enabled Google to capture, on average, 1% of the ad market per year in each of the countries it was established in, thus reaching profitability quickly in just over 12 months.
Through an analysis of past performances, I established that substantial results could be achieved by the front-loading recruitment of teams.
Interacting with regional Directors in Marketing as well as with Managing Directors across all sales channels, I ascertained that viable operational structure could be reached with a minimum of 8 employees per country.
Extending these findings to markets where Google had no presence, I determined that opening in 18 new locations, along with recruiting of a total of 169 new employees, would generate an estimated $650 million in new revenue over the following 3 years.
All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
The Future of Digital Business Models in sub-Saharan Africa, Team Finland Fut...Team Finland Future Watch
From the perspective of the African future, digital business models have a vital role in influencing the development of African societies. For the first time African economies are able to create equal economic links with Western economies and are able to attract interest from all over the world. Growth numbers in digital market are staggering, although the future is not as straightforward as one could expect. Now it is great moment to look at what are the successful digital business models in Africa and how does the future looks like for African digitalization.
Since the successful popular uprising that brought about the departure of President Ben Ali in January 2011,
the European Union has been at the forefront of efforts to help Tunisia’s new transition administration in its
path towards democratic reform and to increase the support made available to Tunisia.
Emerging Markets Plan - New Market InvestmentApple
Designed and implemented a market Investment framework for opening new sales offices worldwide. This framework represented one of the biggest ‘asks’ in the company’s history: recommending the opening of offices in 18 new locations, along with recruiting of a total of 144 new employees to generate an estimated $650 million in new revenue over the following 3 years.
Content of the presentation:
My research during the study demonstrated that historically local offices enabled Google to capture, on average, 1% of the ad market per year in each of the countries it was established in, thus reaching profitability quickly in just over 12 months.
Through an analysis of past performances, I established that substantial results could be achieved by the front-loading recruitment of teams.
Interacting with regional Directors in Marketing as well as with Managing Directors across all sales channels, I ascertained that viable operational structure could be reached with a minimum of 8 employees per country.
Extending these findings to markets where Google had no presence, I determined that opening in 18 new locations, along with recruiting of a total of 169 new employees, would generate an estimated $650 million in new revenue over the following 3 years.
All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
The Future of Digital Business Models in sub-Saharan Africa, Team Finland Fut...Team Finland Future Watch
From the perspective of the African future, digital business models have a vital role in influencing the development of African societies. For the first time African economies are able to create equal economic links with Western economies and are able to attract interest from all over the world. Growth numbers in digital market are staggering, although the future is not as straightforward as one could expect. Now it is great moment to look at what are the successful digital business models in Africa and how does the future looks like for African digitalization.
Since the successful popular uprising that brought about the departure of President Ben Ali in January 2011,
the European Union has been at the forefront of efforts to help Tunisia’s new transition administration in its
path towards democratic reform and to increase the support made available to Tunisia.
Marketing of the Youth Package in collaboration with INSTRUMENTIBaltic PR Awards
Baltic PR Awards 2012
Category: SPONSORSHIP
Organization: SEB banka
Country: Latvia
Project name: Marketing of the Youth Package in collaboration with INSTRUMENTI
2nd PLACE
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: PR Stils
Client: Ministry of Health of the Republic of Latvia
Country: Latvia
Project name: Feel bad? It’s Not Always So Sad!
Place:3rd
Campaign for the Latvian language Celies un Ej (Get Up and Go)Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: Deep White & !MOOZ
Client: Biedrība par Latviešu valodu (NGO)
Country: Latvia
Project name: Campaign for the Latvian language Celies un Ej (Get Up and Go)
Place:1st
The city fountains in blood: NO to the waste of lifeBaltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Komunikāciju Aģentūra/ Edelman Affiliate
Client: Association of Leukaemia and Lymphoma Patients
Country: Latvia
Project name: The city fountains in blood: NO to the waste of life
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Deep White
Client: Latvian Council of Sworn Advocates
Country: Latvia
Project name: NOTARY DAYS: How did notaries acquire new functions and strengthened their role in the judicial system?
Place:3rd
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...Baltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: SJSC Riga International Airport
Country: Latvia
Project name: RIGA International Airport vs. Ryanair – Communication Strategy for Airport Security Fee
Defending a leading retail chains against a hostile attackBaltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: Hill and Knowlton Latvia
Client: UAB PALINK
Country: Latvia
Project name: Defending a leading retail chains against a hostile attack
Place:3rd
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: SEB banka
Country: Latvia
Project name: Business solutions come to you!
Place:3rd
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: JLP
Country: Estonia
Client: Microsoft Baltics
Project name: Work from Anywhere Day 2012
Place:2nd
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?Baltic PR Awards
Baltic PR Awards 2012
Category: INTERNAL COMMUNICATION
Organization: Deep White and Nordea Bank Finland Plc Latvia branch
Client: Nordea Bank Finland Latvijas Fileāle
Country: Latvia
Project name: CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
Place: 1st
4. Continuous information flow to national and local media , media events, co-operation with all parties, pro- and re-active media relations, website, helpline, direct mail, newspaper inserts… 06/16/11