The document discusses implementing a balanced scorecard for a convenience store chain. It mentions that there are over 124,500 convenience stores in the US and lists some key factors for success in the industry like fast and friendly service, cleanliness, product quality and selection, marketing, and brand name. It then discusses the company's background and goals of expansion and differentiation before introducing the balanced scorecard and some potential metrics to measure performance from customer, internal process, learning and growth, and financial perspectives.