Delivering Execution Excellence through rigorous Go-to-Market Planning that maximizes both impact and speed against clear business objectives

4. The absence of
robust
considera on and
effec ve planning
diminishes impact
and results
Crea on of more
clu er than impact
Limited levels of
shopper
par cipa on
Minimal change
in rate of sale
Marginal affect on
a tudes towards
the brand
No posi ve affect
on creden als with
the trade

5. BUSINESS CASE
• Concept Mo va on
• Approval to Proceed
CROSS-FUNCTIONAL
INPUTS
• Holis c Considera on
• Secure Buy-In
BUSINESS PLAN
• Full Commercial Plan
• Business Approval
LAUNCH BRIEF
• Detailed Ac on Plans
• Suppor ng Resources
LAUNCH TO TRADE
• Nego a ons
• Confir
m
a on of
Ac va ons
STORE ACTIVATION
• Store Nego a ons
• Opera onal Execu on
CHECK & ADJUST
• Monitor Progress
• Address Obstacles
EVALUATION
• Achievement of
Objec ves
• ROI