1. PRODUCT ASSORTMENT
• Improve Profit per Unit
• Increase Sales Per Square Foot
• Improve Vendor Relations
INVENTORY MANAGEMENT
• Eliminate Underperforming Stock
• Enhance Inventory Accuracy
• Build Supply Chain Efficiencies
MARKET INTELLIGENCE
• Outperform Competitors
• Optimize Existing Customer Base
• Attract New Customers
PROCESS IMPROVEMENT
• Optimize Timeliness & Speed
• Streamline Processes
For a WD and a retailer, Alan managed over 60 lines. He converted many second-tiered lines into high margin money makers. In
all, those lines grew 4% year-over-year. For a national retailer, he rationalized an over-assorted motor oil accessory line and
increased margins by 6%. For Aftermarket Business World and LinkedIn, Alan writes about best practices and industry issues.
Alan is an independent practitioner who has contributed to the Auto Care Industry since 1991. As each business faces its
opportunity, he strives to bring each project meaning by drawing off on his contributions to multiple industry segments: a
family owned company, a national retailer, a trade magazine, and a trade association. Alan is eager to execute the simple tasks
that demands expertise. Or he can go one step further to bring an objective perspective on the more complex strategic issues
that fits his client’s vision.
There’s always hidden opportunities in overlooked projects and tasks that management deems “too small” to succeed. Alan is
driven to churn out big outcomes out of the small things. He has untapped revenue, freed up monies, and streamlined costly
frameworks, which has resulted in an incrementally flowing profit revenue and cost savings stream to the bottom line.
Alan R. SEGAL-Best Business Practitioner
Delivering Category Management solutions to underperforming product lines, bloated inventory, skewed market intelligence and inefficient
processes to the auto care industry
Available by the hour, day, week or month/will travel
1-603-782-3669/617-504-5805*alanrsegal@gmail.com*www.linkedin.com/alanrsegal
About
Industry
Focus
Outcomes
Industry Expertise-Category Management Excellence-Superior Outcomes
Services
While some clients are emerging leaders, others are reinventing their business models to adapt to the shifting marketplace
dynamics. Whether the project is tactical or strategic in nature, Alan offers four disciplines to satisfy the particular needs of his
clients. He embodies a persisting and industrious work ethic who is determined to deliver positive results for the long term.

2. Problem
Outperform competitors: Research major competitors merchandising,
product, pricing and placement strategy to identify advantages and mitigate
weaknesses
Optimize existing customer base: Analyze existing customer base to identify
opportunities for additional sales including price changes and areas of
additional demand
Attract new customers: Identify potential new revenue channels, new
customers, or complementary markets
 Increased profit dollars per customer
 Additional revenue stream opportunities
 Clarified insights about the marketplace
 Reliable facts and evidence to make informed
decisions
 Less money tied up in underperforming categories
 Accelerated turns with smaller investment
 Products stay sold with minimal returns
Eliminate underperforming inventory: Analyze historic sales trends to identify
and remove or reallocate slow moving inventory and overstock.
Build supply chain efficiencies: Reconcile open orders against supplier
shipments to optimize fill rates and timely delivery
Improve inventory accuracy. Align SKU attributes with order requirements
Enrich product description content related to ACES/PIES
 Reduction in out of stock situations
 Greater productivity from less human errors and
communication gaps
 Maximized fill-rates and faster delivery
Improve timeliness of orders: Place stock orders to ensure timely delivery and
optimal item coverage
Streamline reorder process: Develop systems to unify vendor contacts & order
procedures onto a uniform, repeatable format
 Maximized product coverage
 Increased speed to market
 Improved profit margins and delivery terms
 Expanded sales in existing footprint
Improve profit per unit: Analyze internal and vendor-supplied data to select,
eliminate or retain saleable items
Improve terms with vendors: Provide data to leverage bargaining power with
supplier
Increase sales per square foot: Introduce elements to build a visually
compelling product display for add-on sales
Approach Outcome
MARKETPLACE
 Lost revenue through
new competition
 Reduction in market
share
 Declining customer
target market
ASSORTMENT
 Product line below
revenue or profit
expectations
 Unstructured product
rationalization
INVENTORY
 Existing inventory
misaligned with
customer needs
 Obsolescence,
overstock, out-of-stock
PROCESS
 Bottlenecks in the
supply chain
Below is a sample of common projects and tasks where Alan takes a Category Management approach. Since 1991, he has completed hundreds of jobs
that others did not pursue which has satisfied the “bottom line “ for manufacturers, rep agencies, WDs and Retailers.
Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did.~ Mark Twain