A look into Baker Hill AppLink, a web-based data bridge solution that boosts efficiency and enhances customer service.

1. AppLink™ Overview
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2. What is AppLink™?
 A web application combining data from Baker Hill
Origination, financial APIs, and other web services
to produce a customized credit application process
 An intuitive, easy to train and paperless application
portal
 Increased efficiency, your best practice process,
Baker Hill customized workflow
AppLink
Custom
Request
Process
Financial
Web
Services &
APIs
BHOS
Web
Services

3. Benefits of AppLink™
Ease of use
 Branches are more comfortable submitting
application through AppLink than other methods
 Branch staff wear many different hats… the
easier you make it, the more they will use it
Streamlined process
 Reduced number of calls to find status on deals
 Links guide RMs to requirements for complete
package i.e. checklists and disclosures
 Common platform for consumer and business
lending
 Connections to 3rd party software: Imaging, doc
prep, more
Increased application volume
 Increase application volumes without adding
headcount
 Branch comfort level has translated into
increased volume and approval rates.

4. Copyright © 2016 Baker Hill Solutions LLC – Confidential & Proprietary
What are clients saying about AppLink™?
Before AppLink™, a super regional Midwestern
bank shared that they experienced these
business challenges:
 Paper applications were received from
branches via fax or interoffice memo
 No controls defining “complete applications”
 Applications were not clear (bad handwriting,
poor fax quality, etc)
 Confidential information was not secure–
applications came in over night and weekends
– stayed on fax machine until the next day
 Complicated applications (multiple products,
collateral, borrowers) were not clear
 No pipeline management capabilities
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With AppLink™, they reported:
 Ease of use for sales force – more “consumer-like”
 “Hard stops” to control application completeness
 Seamless interface with B2B – eliminating a data
entry touch point (reducing errors)
 Very customizable

5. Copyright © 2016 Baker Hill Solutions LLC – Confidential & Proprietary
What are clients saying about AppLink™?
Before AppLink™, a $2 billion Southeastern
bank shared that they experienced these
business challenges:
 Used an internally built workflow process with
electronic application
 Workflow system was designed to be linear
and was not very flexible for changes
during the loan process
 Loss of internet connectivity caused
applications to lock and required re-keying
 Policy was controlled with a serious of Yes/No
questions on the application
 Retail applications had to be re-keyed into other
systems
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With AppLink™, they reported:
 Interface is very user friendly
 Customizable application
 Minimal training required; can build in “help text” as
needed
 Required fields and dependency rules ensure
applications are “complete”
 Facilitated more accurate reporting on applications
in the pipeline
 More efficient: focus on credit analysis and
underwriting instead of incomplete applications

6. Copyright © 2016 Baker Hill Solutions LLC – Confidential & Proprietary
Where does AppLink™ fit?
Initially used on the front end of the application
process, AppLink™ can interact with third party
systems throughout the origination process such as:
 Authentication solutions
 Third party service providers
 Document prep solutions
 Imaging solutions
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7. Copyright © 2016 Baker Hill Solutions LLC – Confidential & Proprietary
Tailoring AppLink™ pages
Our custom engagement team works with
your project team to tailor the user
experience
 Field dependencies
 Required fields
 Navigation (answering one question
can dynamically add more tabs;
required fields
 Tool tips
 Field validation

8. Document management
 Central repository for all documents required for each loan
 Built-in logic for labeling attached documents for:
 Accurate indexing of loan documents
 Efficiency
 Dependency logic built on document types, borrowers and/or
guarantors, collateral, products, etc.
 User selects document type
 Additional related fields are revealed based on document type
selected and allow user to select from options
 Fields are combined to create consistent document labeling
 Documents export into imaging system and are indexed
appropriately

9. Copyright © 2016 Baker Hill Solutions LLC – Confidential & Proprietary