MM-2 presentation on product which was hit on there initial period but failed in the present market

1. MARKETING MANAGEMENT - 2
Submitted By :-
Harshvardhan Singh I-33
Himanshu Rane I-34
Hitesh Advani I-35
Ankita Jain I-36
Presenting to :-
Prof. Gaanyesh Kulkarni
Bajaj Scooters

2. Insufficient attention to design , R&D and Customer satisfaction.
Outdated technology.
Uncomfortability.
Starting problem.
PROBLEM DEFINATION

3. REASONS FOR DOWNFALL
In 1990 the pattern of demand changed and motorcycles became the fastest growing
segment
Increase in Income.
Increase in women employees in organisations.
Reason for increase in demand of Bikes

4. Proposed Solution
New Product – In the face of moped
New Model/Design.
Better features.
Better average and mileage

5. Marketing Communication Mix
Advertisement – TTL
Sales Promotion
Public Relations

6. Value proposition
Your new stylish travel companion
• Functional
• Economical
• Emotional – Feeling empowered.
Value driver
Relatively Ahead

7. Jingle
Tag Line
Ab Chalana aur bhi Aasan
Badalti duniya ka badalta andaaz naye badlaav ke
saath aaya hamara bajaj

8. THANK YOU !