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v
Bad Habits

Lyric Video Prospectus
Zach Prados
Alex Williams
Terry Creamer
v
Table of Contents
TREATMENT…pages 1 - 14

Differentiating Factor…page 15

ABOVE-THE-LINE BIOS ...page 16

MARKETING …pages 17 & 18

Infographic ...pages 19 & 20 

Production Schedule …page 21

LOGISTICS …page 22

Team Members …pages 23 - 27

REFERENCES …page 28
Treatment
Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Sad Hippie is an alternative R&B artist.



This video will appeal to Sad Hippie’s
fans because it offers an introspective
point of view to a song that they are
already passionate about.



Page 16
Artist Bio
Usage Rate - frequency (first time user, heavy use, etc.)

54 monthly listeners. 9.26% Instagram
engagement rate. 50 to 100 monthly views on
YouTube channel



https://socialblade.com/instagram/user/sad_hippie
50 -100
Monthly 

Views
9.26%
Engagement RateMonthly 

Listeners
54
Usage Rate
Page 17
Interactions Comparison
217
12
1
5
108
10
0
3
348
7
1
0
362
30
6
6
Plays

Likes

Reposts

Comments
Page 18
v
Target Audience Infographic
Geographic- top three places are New
York, New Jersey, Santo Domingo

https://open.spotify.com/artist/
45IkeBTDN6SO2WqpmtRHS6/
about
Santo Domingo
New Jersey
New York
Geographic
Page 19
v
Demographic
Age Range
20 - 30
40% 60%
Gender
Ratio
Ethnicity
Spanish
Page 20
v
Production Schedule
Page 21
v
Production Schedule
Page 22
v
Page 23
Zachary Prados is an Indie Dance DJ and
Music Business student from Orlando, FL. He
started listening to electronic music at a young
age, which led to an interest in DJing during
high school, he also began to take an interest in
business during this time. This led him to Full
Sail University where he is currently working
towards a degree in Music Business. So far,
during his time there he has worked on multiple
projects on topics such as Business Law,
Marketing, and Data Analysis. After graduating,
he hopes to work with independent record
labels as an event manager or A&R
representative.
Zachary Prados
v
Page 24
My name is Terry Creamer.
My ultimate goal is to become
a successful Animation
Producer. I see myself
coordinating a hardworking
team of directors, animators,
sound designers, and voice
actors. I love cartoons, anime
and creative storytelling.
Terry Creamer
creamerterry01@gmail.com
v
Page 25
Elainey Yeng
I’m Elainey Yeng. I’m an
international student in the
Entertainment Business
program at Full Sail.
v
Page 26
Alex Williams
Alex Williams is a current student at Full Sail University. He is
going for a Music Business bachelor's degree. Management at a
large music/recording company or management for a small
artist/group is a dream he is going for. He is passionate in
creating logos & fonts in Adobe, creating merchandise, writing
about life itself, and is an avid listener of Kanye West's music.
alexwilliams577@gmail.com
v
Creative Director
Page 27
Creative Director, Colin Morris
2015 Film Graduate
Bachelor’s Program at
Full Sail University
v
References
01 Sad Hippie - Bad Habits. (n.d.). Retrieved September 18, 2020, from https://soundcloud.com/sadhippie/01-sad-hippie-bad-habits
Sleep. (n.d.). Retrieved September 18, 2020, from https://soundcloud.com/nclkyr/sleep
Take me // miso. (n.d.). Retrieved September 18, 2020, from https://soundcloud.com/bettinaaaa/take-me-miso
Quarantine thinking. (n.d.). Retrieved September 18, 2020, from https://soundcloud.com/ej-felipe/quarantine-thinking
Sad Hippie. (n.d.). Retrieved September 18, 2020, from https://open.spotify.com/artist/45IkeBTDN6SO2WqpmtRHS6/about
Social Blade - YouTube: Sad Hippie. (n.d.) Retrieved September 18, 2020, from https://socialblade.com/youtube/channel/UCw4LaY1y7LZ54cVnwWEwV5w
Social Blade - Instagram: Sad Hippie. (n.d.) Retrieved September 18, 2020, from https://socialblade.com/instagram/user/sad_hippie
Page 28

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BHLV Prospectus

  • 1. v Bad Habits
 Lyric Video Prospectus Zach Prados Alex Williams Terry Creamer
  • 2. v Table of Contents TREATMENT…pages 1 - 14 Differentiating Factor…page 15 ABOVE-THE-LINE BIOS ...page 16 MARKETING …pages 17 & 18 Infographic ...pages 19 & 20 Production Schedule …page 21
 LOGISTICS …page 22 Team Members …pages 23 - 27 REFERENCES …page 28
  • 18. Sad Hippie is an alternative R&B artist.
 
 This video will appeal to Sad Hippie’s fans because it offers an introspective point of view to a song that they are already passionate about.
 
 Page 16 Artist Bio
  • 19. Usage Rate - frequency (first time user, heavy use, etc.)
 54 monthly listeners. 9.26% Instagram engagement rate. 50 to 100 monthly views on YouTube channel
 
 https://socialblade.com/instagram/user/sad_hippie 50 -100 Monthly 
 Views 9.26% Engagement RateMonthly 
 Listeners 54 Usage Rate Page 17
  • 21. v Target Audience Infographic Geographic- top three places are New York, New Jersey, Santo Domingo https://open.spotify.com/artist/ 45IkeBTDN6SO2WqpmtRHS6/ about Santo Domingo New Jersey New York Geographic Page 19
  • 22. v Demographic Age Range 20 - 30 40% 60% Gender Ratio Ethnicity Spanish Page 20
  • 25. v Page 23 Zachary Prados is an Indie Dance DJ and Music Business student from Orlando, FL. He started listening to electronic music at a young age, which led to an interest in DJing during high school, he also began to take an interest in business during this time. This led him to Full Sail University where he is currently working towards a degree in Music Business. So far, during his time there he has worked on multiple projects on topics such as Business Law, Marketing, and Data Analysis. After graduating, he hopes to work with independent record labels as an event manager or A&R representative. Zachary Prados
  • 26. v Page 24 My name is Terry Creamer. My ultimate goal is to become a successful Animation Producer. I see myself coordinating a hardworking team of directors, animators, sound designers, and voice actors. I love cartoons, anime and creative storytelling. Terry Creamer creamerterry01@gmail.com
  • 27. v Page 25 Elainey Yeng I’m Elainey Yeng. I’m an international student in the Entertainment Business program at Full Sail.
  • 28. v Page 26 Alex Williams Alex Williams is a current student at Full Sail University. He is going for a Music Business bachelor's degree. Management at a large music/recording company or management for a small artist/group is a dream he is going for. He is passionate in creating logos & fonts in Adobe, creating merchandise, writing about life itself, and is an avid listener of Kanye West's music. alexwilliams577@gmail.com
  • 29. v Creative Director Page 27 Creative Director, Colin Morris 2015 Film Graduate Bachelor’s Program at Full Sail University
  • 30. v References 01 Sad Hippie - Bad Habits. (n.d.). Retrieved September 18, 2020, from https://soundcloud.com/sadhippie/01-sad-hippie-bad-habits Sleep. (n.d.). Retrieved September 18, 2020, from https://soundcloud.com/nclkyr/sleep Take me // miso. (n.d.). Retrieved September 18, 2020, from https://soundcloud.com/bettinaaaa/take-me-miso Quarantine thinking. (n.d.). Retrieved September 18, 2020, from https://soundcloud.com/ej-felipe/quarantine-thinking Sad Hippie. (n.d.). Retrieved September 18, 2020, from https://open.spotify.com/artist/45IkeBTDN6SO2WqpmtRHS6/about Social Blade - YouTube: Sad Hippie. (n.d.) Retrieved September 18, 2020, from https://socialblade.com/youtube/channel/UCw4LaY1y7LZ54cVnwWEwV5w Social Blade - Instagram: Sad Hippie. (n.d.) Retrieved September 18, 2020, from https://socialblade.com/instagram/user/sad_hippie Page 28