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BACKSPIN 
A Charity Xbox Ping Pong Tournament for the NY Tech Community

February 26, 2011
What is Backspin?
Backspin is an Xbox table tennis tournament
for the New York tech community. All
proceeds from the event will benefit Child’s
Play.

It will host some of the biggest movers and
shakers in the New York startup space and
will involve the perfect combination of fun,
networking, and social responsibility.

Overall, Backspin is a rare opportunity to gain
the attention of top influencers and early
adopters.




                                                  2
The Details
When: February 26, 2011.

Where: General Assembly – a co-working
space for entrepreneurs, technologists, and
designers.

Structure: Two separate tournament brackets.
Startups will battle it out in a team based
tournament with the goal of being crowned
champions of the NY Tech Community.
Individuals will compete in a singles
tournament.

How: Games will be played on Xbox’s new
Kinect platform.



                                               3
The MC’s
The event will be MC’d by Jeff Rubin and Pat Cassels.

Jeff and Pat are the hosts of College Humor’s Bleep Bloop show.




                                                                   4
The Battle of the Startups
The startup competition will be a collection of NYC entrepreneurs, venture capitalists, and
personalities that make the New York tech and new media scenes so interesting.

Some of the companies participating include:




                                                                                              5
The All-Star Team
In addition to companies sending
representatives to compete, we will be fielding
an “All-Star Team” with some of the best and
brightest in New York Tech & New Media. 

Some of the confirmed members of the All-
Star Team include:
•  Adam Ostrow, Editor-In-Chief, Mashable
•  Nate Westheimer, Executive Director, NY
Tech Meetup
•  Peter Ha, Technology Editor at The Daily
•  David Tisch, Executive Director of Techstars




                                                   6
The Cause
All net proceeds from Backspin will go
towards Child’s Play.

Founded in 2003, Child’s Play is dedicated
towards improving the lives of hospitalized
children by giving them access to toys,
movies, and video games.

Over the past 7 years, they have successfully
raised millions of dollars and helped
thousands of sick children make their difficult
lives a little more fun.




                                                 7
Xbox Kinect
Kinect is a controller free gaming and
entertainment experience by Microsoft for
the Xbox 360. Kinect enables users to
control and interact with the Xbox 360
without the need to touch a game
controller. Kinect has a natural user
interface using gestures, spoken
commands, or presented objects and
images.

Launched in North America in November
2010, Kinect has been taking the gaming
world by storm.




                                            8
The Organizers
Backspin is a joint effort of three people and/or organizations with longstanding ties to the
New York City technology and non-profit communities.




                                 +      Peter Ha           +




                                                                                                9
TechiesGiveBack.Org
Founded in 2009, TechiesGiveBack.Org is a New York City non-profit dedicated towards
driving social responsibility within the New York tech community.

In the last year alone, our efforts helped to raise $65,000 for CampInteractive, an after school
for inner city youth, and $26,000 for City Harvest.




                                                         “TechiesGiveBack is a new mover and shaker in town”
                                                                                        Mark Davis, Investor



                                                   “Working with TechiesGiveBack, we raised over $26,000 for
                                               hungry families in NYC and I couldn’t have done it without them.”
                                                                                  Richard Blakeley, Gawker.TV




                                                                                                                   10
Our Track Record – The Webutante Ball

                                      700+ attendees
                                      $26,000+ raised




              See more at thewebutanteball.com




                                                         11
Our Track Record – Foursquare Partnership
   TechiesGiveBack + Foursquare + Pepsi = $65,000 raised for CampInteractive




                                Read about it on Mashable



                                                                                12
Peter Ha
Peter is currently the Technology Editor
for The Daily, the first digital newspaper
built for the iPad. He is the former
Technology editor at Time Magazine and
News Editor at AOL’s CrunchGear.

In 2009, he organized Wiimbledon, a Wii
tennis tournament, in order to raise
money for charity. Thanks to charitable
donations from Virgin America, Best Buy,
and Dyson, he raised over $4,000 for the
Child’s Play charity.




                                            13
Internet Week, New York
Since 2008, Internet Week has taken place all
over the city with diverse events in different
locations. The results has been a critical mass
of web-focused events that raises the profile
of NYC’s industry as a whole as well as the
partners who participate.

Internet Week was also a critical supporter of
the 2010 Webutante Ball – a joint event
between TechiesGiveBack and Gawker that
raised over 26k for City Harvest.




                                                  14
Sponsorship
We are offering three levels of sponsorship for Backspin.

PLATINUM SPONSORSHIP – 1 SPOT
Donate $10,000 and receive:
* Title sponsorship rights * Exclusive naming rights for “Center Court” * Step & repeat branding *
Company logo featured on invitations and website * Logo presence throughout venue * Twitter
and Facebook mentions * Complimentary tournament entry for your company

GOLD SPONSORSHIP – 2 SPOTS
Donate $5,000 and receive:
* Exclusive naming rights for a “Side Court” * Company logo featured on invitations and website *
Twitter and Facebook mentions * Logo presence on screens * Complimentary tournament entry
for your company 

SILVER SPONSORSHIP – 3 SPOTS
Donate $2,500 and receive:
Logo presence on screens * Twitter and Facebook mentions * Complimentary tournament entry
for your company 




                                                                                                     15
Who should I contact?
If you’re interested in sponsorship, or just want to talk, feel free to reach out to:

Adam Gillman
646.484.8579
adam.gillman@gmail.com

Simon Kirk
347.266.7083
simonbkirk@gmail.com




                                                                                         16

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Backspin 2011

  • 1. BACKSPIN A Charity Xbox Ping Pong Tournament for the NY Tech Community February 26, 2011
  • 2. What is Backspin? Backspin is an Xbox table tennis tournament for the New York tech community. All proceeds from the event will benefit Child’s Play. It will host some of the biggest movers and shakers in the New York startup space and will involve the perfect combination of fun, networking, and social responsibility. Overall, Backspin is a rare opportunity to gain the attention of top influencers and early adopters. 2
  • 3. The Details When: February 26, 2011. Where: General Assembly – a co-working space for entrepreneurs, technologists, and designers. Structure: Two separate tournament brackets. Startups will battle it out in a team based tournament with the goal of being crowned champions of the NY Tech Community. Individuals will compete in a singles tournament. How: Games will be played on Xbox’s new Kinect platform. 3
  • 4. The MC’s The event will be MC’d by Jeff Rubin and Pat Cassels. Jeff and Pat are the hosts of College Humor’s Bleep Bloop show. 4
  • 5. The Battle of the Startups The startup competition will be a collection of NYC entrepreneurs, venture capitalists, and personalities that make the New York tech and new media scenes so interesting. Some of the companies participating include: 5
  • 6. The All-Star Team In addition to companies sending representatives to compete, we will be fielding an “All-Star Team” with some of the best and brightest in New York Tech & New Media. Some of the confirmed members of the All- Star Team include: •  Adam Ostrow, Editor-In-Chief, Mashable •  Nate Westheimer, Executive Director, NY Tech Meetup •  Peter Ha, Technology Editor at The Daily •  David Tisch, Executive Director of Techstars 6
  • 7. The Cause All net proceeds from Backspin will go towards Child’s Play. Founded in 2003, Child’s Play is dedicated towards improving the lives of hospitalized children by giving them access to toys, movies, and video games. Over the past 7 years, they have successfully raised millions of dollars and helped thousands of sick children make their difficult lives a little more fun. 7
  • 8. Xbox Kinect Kinect is a controller free gaming and entertainment experience by Microsoft for the Xbox 360. Kinect enables users to control and interact with the Xbox 360 without the need to touch a game controller. Kinect has a natural user interface using gestures, spoken commands, or presented objects and images. Launched in North America in November 2010, Kinect has been taking the gaming world by storm. 8
  • 9. The Organizers Backspin is a joint effort of three people and/or organizations with longstanding ties to the New York City technology and non-profit communities. + Peter Ha + 9
  • 10. TechiesGiveBack.Org Founded in 2009, TechiesGiveBack.Org is a New York City non-profit dedicated towards driving social responsibility within the New York tech community. In the last year alone, our efforts helped to raise $65,000 for CampInteractive, an after school for inner city youth, and $26,000 for City Harvest. “TechiesGiveBack is a new mover and shaker in town” Mark Davis, Investor “Working with TechiesGiveBack, we raised over $26,000 for hungry families in NYC and I couldn’t have done it without them.” Richard Blakeley, Gawker.TV 10
  • 11. Our Track Record – The Webutante Ball 700+ attendees $26,000+ raised See more at thewebutanteball.com 11
  • 12. Our Track Record – Foursquare Partnership TechiesGiveBack + Foursquare + Pepsi = $65,000 raised for CampInteractive Read about it on Mashable 12
  • 13. Peter Ha Peter is currently the Technology Editor for The Daily, the first digital newspaper built for the iPad. He is the former Technology editor at Time Magazine and News Editor at AOL’s CrunchGear. In 2009, he organized Wiimbledon, a Wii tennis tournament, in order to raise money for charity. Thanks to charitable donations from Virgin America, Best Buy, and Dyson, he raised over $4,000 for the Child’s Play charity. 13
  • 14. Internet Week, New York Since 2008, Internet Week has taken place all over the city with diverse events in different locations. The results has been a critical mass of web-focused events that raises the profile of NYC’s industry as a whole as well as the partners who participate. Internet Week was also a critical supporter of the 2010 Webutante Ball – a joint event between TechiesGiveBack and Gawker that raised over 26k for City Harvest. 14
  • 15. Sponsorship We are offering three levels of sponsorship for Backspin. PLATINUM SPONSORSHIP – 1 SPOT Donate $10,000 and receive: * Title sponsorship rights * Exclusive naming rights for “Center Court” * Step & repeat branding * Company logo featured on invitations and website * Logo presence throughout venue * Twitter and Facebook mentions * Complimentary tournament entry for your company GOLD SPONSORSHIP – 2 SPOTS Donate $5,000 and receive: * Exclusive naming rights for a “Side Court” * Company logo featured on invitations and website * Twitter and Facebook mentions * Logo presence on screens * Complimentary tournament entry for your company SILVER SPONSORSHIP – 3 SPOTS Donate $2,500 and receive: Logo presence on screens * Twitter and Facebook mentions * Complimentary tournament entry for your company 15
  • 16. Who should I contact? If you’re interested in sponsorship, or just want to talk, feel free to reach out to: Adam Gillman 646.484.8579 adam.gillman@gmail.com Simon Kirk 347.266.7083 simonbkirk@gmail.com 16