The document proposes a series of art-themed pool parties at McCarren Hotel & Pool in Brooklyn to promote local arts and culture. It discusses bringing the atmosphere of Art Basel Miami parties, with live music, art creation, and mingling of the fashion/art worlds. The target audience is the "Bohemian Bourgeoisie" - creative professionals with disposable incomes. Potential party concepts include events inspired by artists Christopher Sauve, Kenny Scharf, the Joshua Light Show, and Leo Villareal, featuring their artworks. The producers are Matthew Messinger, a veteran entertainment industry professional, and Jemi Ozel, a creative strategist with experience in fashion, technology and media brands.

1. MCCARREN LOVES ART
PARTY SERIES
by MATTHEW MESSINGER & JEMI OZEL AUGUST 2014
FALL 2014

2. MATTHEW MESSINGER - JEMI OZEL
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VISION
A series of Art-themed
Pool Parties that will
amplify the distinctive
character of McCarren
Hotel & Pool, and
Chelsea Hotels'
devotion to local arts &
culture.
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3. MATTHEW MESSINGER - JEMI OZEL
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BRINGING THE ART
BASEL ATMOSPHERE
Art Basel parties bring together a
fresh amalgam of the art/fashion/
music worlds. There is an air of
excitement every time new people
enter a space.
Music, lights and visuals keep the
party moving as conversation,
drink, and dance meld into a
creative collaboration with this
eclectic crowd.

4. MATTHEW MESSINGER - JEMI OZEL
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LIVE ART CREATION
Our parties will emulate the best of
ArtBasel Miami parties where
Music, Drink, Dancing, Light,
Swimming and live creation of art
happens simultaneously.

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TARGET: BOHEMIAN
BOURGOISIE
Dispersed across lower Manhattan &
Williamsburg, the BoBo group
consists of artists and creative people
with high disposable incomes, yet
who like to keep it real and on the
ground. Gallery owners, artists,
senior art directors and producers at
ad agencies and production
companies, film and TV creatives,
fashion designers/ bloggers….
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MATTHEW MESSINGER - JEMI OZEL

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WHY BOHEMIAN BOURGOISIE?
A profitable segment that is motivated
to be part of new art movements,
support local businesses & fellow artists.
A large number of key opinion leaders
with large number of social media
followers, thus have the power to create
buzz and word of mouth
MATTHEW MESSINGER - JEMI OZEL
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7. MCCARREN LOVES ART
PARTY CONCEPTS
MATTHEW MESSINGER - JEMI OZEL

8. MADMAUS
MATTHEW MESSINGER - JEMI OZEL

9. MADMAUS
A concept created by the artist
Christopher Lee Sauve.
Content includes the artist’s stylized
illustrations of ICONS of the Fashion/
Music/Art/Nightlife worlds, immortalized
with mouse ears.
Designs for our party will come in various
forms including MADMAUS garments & art
work which will be created during the
party, video installations with pre-existing
Sauve designed music videos and fashion
shoots, simultaneous live art being created
by the party attendees on a large blank
canvas.
Possible opportunity for sponsorship
displayed on canvas by liquor sponsor or
others.
MATTHEW MESSINGER - JEMI OZEL

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CHRISTOPHER LEE SAUVE
Former art director at MAC Cosmetics/
Brooklyn based artist who has managed a
modern day coup in being heralded by the
very people he teases: fashion and music
elite, leading to features in international
press.
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MADMAUS parties have been celebrated at
Hotel Particulier and The Standard in NYC and
Velvet in Montreal: Each party has a proven
record of success in bringing in a profitable &
creative crowd.
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MATTHEW MESSINGER - JEMI OZEL

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CHRISTOPHER LEE SAUVE
COLLABORATIONS
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Sauve has been a household name in NY art scene
with a network of friends and followers that make
press and are well respected.
The majority of his follower base include the
valuable BoBo segment.
He is an internationally acclaimed artist who
constantly collaborates various brands & artists.
including DVF, Sephora, Juicy Couture, GILT
Group, Alexander Wang, Kimora Lee Simmons,
Hotel Particulier/New York, Selfridges/London,
and Beams/Tokyo. More examples are available
on www.chrissauve.com
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MATTHEW MESSINGER - JEMI OZEL
JUICY COUTURE- Sauve Tshirts Advertising Campaign
GILT - MADMAUS Special Edition Pillows
BEAMS TOKYO - Special edition collection

12. CHRISTOPHER LEE SAUVE
COLLABORATIONS
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MATTHEW MESSINGER - JEMI OZEL
(TOP) -
T MINUS 20 Special Ed Collection & Party
MADMAUS Art Show & party
LA FABERGE - Special Ed MadMaus Egg
(BOTTOM)
ONA SAEZ Special Edition Collection Fashion Show
STYLECASTER - Limited Edition Collection, Digital Platform

13. MATTHEW MESSINGER - JEMI OZEL
(TOP) -
HOTEL PARTICULIER, NEW YORK Mad Maus Event
NYLA London Boutique, Collection Launch party
(BOTTOM)
VELVET, MONTRÉAL Mad Maus Event
CHRISTOPHER LEE SAUVE
EVENTS

14. MATTHEW MESSINGER - JEMI OZEL
MORE
CONCEPTS?

15. MATTHEW MESSINGER - JEMI OZEL
ICONIC BUSCHWICK RESIDENT
“Hanging from the ceilings, walls and floors are neon colored
dolls, toys, kitchen utensils, plastic garbage, and furniture,
intermixed with neon murals by Kenny Scharf. The room glows
brightly with more black lights than my friend’s 30 year old
brother’s room in his parents basement could ever dream of.
When guests enter, their faces are painted with Day Glo paint
by Kenny himself, letting everyone become one with the
Cosmic Cavern. With disco pumping and people dancing, it
feels as close to what I imagine New York in the early 80s was.”
http://art-nerd.com/newyork/kenny-scharfs-cosmic-cavern/
KENNY SCHARF
Cosmic Cavern Blacklight parties

16. MATTHEW MESSINGER - JEMI OZEL
Today, the structure of the Joshua Light Show differs little from
the original of almost 45 years ago. At the time, it was Janis
Joplin, The Who, Jimi Hendrix and The Grateful Dead for
example, whose jams were driven by the psychedelic slipstream
of so-called “liquid lights” – projections of permutating colored
oils that conjured magical morphing shapes.”
http://www.joshualightshow.com/about-recent/joshua-light-show-present
THE JOSHUA LIGHT SHOW
PIONEERING THE PSYCHEDELIC EXPERIENCE SINCE 1967

17. MATTHEW MESSINGER - JEMI OZEL
[His] work is focused on stripping systems down to their
essence to better understand the underlying structures and
rules that govern how they work. I am interested in lowest
common denominators such as pixels or the zeros and ones in
binary code. Starting at the beginning, using the simplest forms,
I begin to build elements within a framework.
http://www.villareal.net
LEO VILLAREAL

18. MATTHEW MESSINGER - JEMI OZEL
Bec Stupak is a video and film director who splits her time
between Los Angeles and Brooklyn. She has become known for
her signature look that combines high-energy colorful video
with humor and style. Her work is a continuum of storytelling,
fashion and art. That, combined with her extensive
understanding of interactive media and how content and
functionality intertwine, give her a truly contemporary approach
to video-making. http://www.becstupak.com/
BEC STUPAC

19. PRODUCERS
MATTHEW MESSINGER - JEMI OZEL

20. MATTHEW MESSINGER - JEMI OZEL
Matt Messinger is 30-year vet of the Entertainment industry, having worked in
TV, Film, Theater, Animation and Interactive Video. As a well-known and
respected Casting Director, credits include Walt Disney Picture's BEAUTY AND
THE BEAST (Academy Award-nominated for Best Picture), JIMMY KIMMEL
LIVE!/NBC, SIDE MAN (Tony Award for Best Play) for Broadway and London,
and the BBC's iconic AB FAB series, for UK and US. He began as an intern at
Columbia Pictures publicity department, and has worked with industry giants
Dreamworks/SKG, Warner Brothers, ABC, Disney Theatrical, PBS, Touchstone
Pictures, Nickelodeon, and CBS, in addition to hundreds of commercials for
Verizon, Kindle, Trip Advisor, Google, LG and Coca-Cola, with directors as
varied as Zach Snyder and Larry David. For the past 5 years he has co-
ordinated talent for New Year's Eve in Times Square for broadcast, working
production moves for Lady Gaga, Justin Bieber, Taylor Swift, and Macklemore
and Ryan Lewis, for HK Media/Heidi Kelso. He was raised in the Art business
and attends ArtBasel Miami yearly in association with Robert Klein Gallery/
Boston, and Denise Bibro Fine Arts/Chelsea, NYC. Messinger was formerly
married to an event planner and helped build Kate Edmonds Corporate
Events from ground up. He has been addicted to NYC underground nightlife
since the 80's…and hopeless to think this will ever stop.
MATTHEW MESSINGER

21. MATTHEW MESSINGER - JEMI OZEL
With a proven track record of developing creative solutions based on
consumer insights, Jemi has a history of experience in transforming and
promoting global brands in fashion, hair care, mobile technologies and TV/
digital media industries. As an innovative, design-oriented Creative/Brand
Strategist, he holds a Bachelors of Commerce in Marketing and brings cross-
cultural professional experience with years spent in Montréal, Istanbul & New
York City. He started his career by leading the digital marketing efforts of
Head & Shoulders.ca account in Montréal. After moving to Istanbul, he
worked as Co-branded Partnership Manager at MTV Networks in Turkey;
developed & executed bespoke projects for brands including Vodafone,
Chevrolet, Pantene, Axe & Levi’s. During his time at Rafineri as a Strategic
Planner, he developed department concepts for Beymen luxury stores,
planned a brand architecture for Morhipo.com and worked on positioning
strategies for Sony Xperia campaigns in Turkey. Working at SelectNY, he
executed the Fekkai account during its rebranding phase in New York. As a
creative strategist, Jemi tracks new trends, fresh ideas & innovations that make
life easier and enjoyable.
JEMI OZEL

22. THANK YOU
MATTHEW MESSINGER - mattcast1@nyc.rr.com 212.877.2598 JEMI OZEL - jemiozel@gmail.com 646.431.1579